2. Image - Conscious /
1.
Brand oriented
2. Ambitious
3. They hate discounted product
11. Experience rather than things
10. Convenicence is key
9. They love history and expertise
4. Detail quality
5. exclusive / limited service
8. Social proof by another
affinity people
6. Customize service 7. They need to be priority
Affluent Market Attitude and Behaviour in Consumerism
Data and Research by :