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HUMAN RESOURCE
Dr.Aravind.T.S
© Dr.AravindTS Dec 2020
STRATEGIC
MANAGEMENT
Strategy
© Dr.AravindTS Dec 2020
“Strategy is a way of doing something. It includes
the formulation of goals and setting of action plans
for accomplishment of that goal.”
© Dr.AravindTS Dec 2020
Strategic
© Dr.AravindTS Dec 2020
A Process of formulating, implementing and
evaluating business strategies to achieve
organizational objectives is called Strategic
Management
Management
© Dr.AravindTS Dec 2020
Definition
© Dr.AravindTS Dec 2020
A Process of formulating, implementing and
evaluating business strategies to achieve
organizational objectives is called Strategic
Management
Strategic Management
© Dr.AravindTS Dec 2020
Strategic Management
Environmental Scanning: Analyse the Opportunities
and Threats in External Environment
© Dr.AravindTS Dec 2020
Strategic Management
Environmental Scanning: Analyse the Opportunities and
Threats in External Environment
Strategy Formulation: Formulate Strategies to match
Strengths and Weaknesses. It can be done at Corporate
level, Business Unit Level and Functional Level.
© Dr.AravindTS Dec 2020
Strategic Management
Environmental Scanning: Analyse the Opportunities and
Threats in External Environment
Strategy Formulation: Formulate Strategies to match
Strengths and Weaknesses. It can be done at Corporate
level, Business Unit Level and Functional Level.
Strategy Implementation: Implement the Strategies
© Dr.AravindTS Dec 2020
Strategic Management
Environmental Scanning: Analyse the Opportunities and
Threats in External Environment
Strategy Formulation: Formulate Strategies to match
Strengths and Weaknesses. It can be done at Corporate
level, Business Unit Level and Functional Level.
Strategy Implementation: Implement the Strategies
Evaluation & Control: Ensure the organizational objectives
are met.
© Dr.AravindTS Dec 2020
© Dr.AravindTS Dec 2020
Importance & Benefits
1. Allows identification, prioritization and exploration of opportunities
2. Provides an objective view of management problems.
3. Represents framework for improved co-ordination and control
4. Minimizes the effects of adverse conditions and changes
5. Allows major decisions to better support established objectives
6. Allows more effective allocation of time and resources
7. Avoids ad hoc decisions
8. Helps to integrate the individual behaviours
9. Encourages forward thinking
10. Encourages favourable attitude towards change.
© Dr.AravindTS Dec 2020
© Dr.AravindTS Dec 2020
Role of HRM
1. Role in Strategy Formulation
2. Role in Strategy Implementation
© Dr.AravindTS Dec 2020
In Strategic Management
© Dr.AravindTS Dec 2020
Thank You
© Dr.AravindTS Dec 2020

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Strategic Management Process & Importance of HRM

  • 1. HUMAN RESOURCE Dr.Aravind.T.S © Dr.AravindTS Dec 2020 STRATEGIC MANAGEMENT
  • 2. Strategy © Dr.AravindTS Dec 2020 “Strategy is a way of doing something. It includes the formulation of goals and setting of action plans for accomplishment of that goal.”
  • 4. Strategic © Dr.AravindTS Dec 2020 A Process of formulating, implementing and evaluating business strategies to achieve organizational objectives is called Strategic Management Management
  • 6. Definition © Dr.AravindTS Dec 2020 A Process of formulating, implementing and evaluating business strategies to achieve organizational objectives is called Strategic Management Strategic Management
  • 8. Strategic Management Environmental Scanning: Analyse the Opportunities and Threats in External Environment © Dr.AravindTS Dec 2020
  • 9. Strategic Management Environmental Scanning: Analyse the Opportunities and Threats in External Environment Strategy Formulation: Formulate Strategies to match Strengths and Weaknesses. It can be done at Corporate level, Business Unit Level and Functional Level. © Dr.AravindTS Dec 2020
  • 10. Strategic Management Environmental Scanning: Analyse the Opportunities and Threats in External Environment Strategy Formulation: Formulate Strategies to match Strengths and Weaknesses. It can be done at Corporate level, Business Unit Level and Functional Level. Strategy Implementation: Implement the Strategies © Dr.AravindTS Dec 2020
  • 11. Strategic Management Environmental Scanning: Analyse the Opportunities and Threats in External Environment Strategy Formulation: Formulate Strategies to match Strengths and Weaknesses. It can be done at Corporate level, Business Unit Level and Functional Level. Strategy Implementation: Implement the Strategies Evaluation & Control: Ensure the organizational objectives are met. © Dr.AravindTS Dec 2020
  • 13. Importance & Benefits 1. Allows identification, prioritization and exploration of opportunities 2. Provides an objective view of management problems. 3. Represents framework for improved co-ordination and control 4. Minimizes the effects of adverse conditions and changes 5. Allows major decisions to better support established objectives 6. Allows more effective allocation of time and resources 7. Avoids ad hoc decisions 8. Helps to integrate the individual behaviours 9. Encourages forward thinking 10. Encourages favourable attitude towards change. © Dr.AravindTS Dec 2020
  • 15. Role of HRM 1. Role in Strategy Formulation 2. Role in Strategy Implementation © Dr.AravindTS Dec 2020 In Strategic Management