In his presentation, Martin will talk about how to create and use retargeting audiences on Facebook.
As he puts it: ”This is where the money is”.
Retargeting on Facebook has developed into a new era within the past few years. Going from website retargeting – to dynamic retargeting – to creating audiences from people who interact with posts, people who open a lead ad or people who like an image on Instagram. But now it’s all about being as personal and relevant as possible. How do YOU get the most out of all the possibilities you have within Facebook?
IIF2018 - Martin Sønderbæk - Facebook Advertising Evolved
1.
2. v
P o s i t i v e
h i g h
R O A S
Ta r g e t t h e
r i g h t p e o p l e
What all marketers want when
doing Facebook advertising
M i n i m a l
m a i n t e n a n c e
15. Audience:
Facebook
Page• Everyone who engaged
with your Page
• Anyone who visited your
Page
• People who engaged with
any post or ad
• People who clicked any
CTA-button
• People who sent a
message to your Page
• People who saved your
Page or any post
16. Audience:
Instagram
profile
• Everyone who engaged
with your Page
• Anyone who visited your
business
• People who engaged with
any post or ad
• People who sent a
message to your business
profile
• People who any post or ad
24. Audiences that will bring
you immediate value:
• Viewed 75% of your
video the past 7 days
• E-mail list
• Engaged with your
FB page the past 3
days
• Visited your website
the past 7 days
• Viewed products the
past 14 days
• Added products to
the cart the past 28
days
42. Every Company
64
Website traffic 7-14 days
Website traffic 14-30 days
Website traffic 30-60 days
Website traffic 0-7 days
Website traffic 60-180 days