My slides for the "Intrapreneurship" conference in Brussels, on Dec. 2 - Merkapt http://www.merkapt.com/entrepreneuriat/conference-sur-lintrapreneuriat-a-bruxelles-6059

1. Intro
INTRAPRENEURS
Innovation risks
Uncharted waters
Buccaneers
Culture
are BUCCANEERS
Bruxelles / MERKAPT
Philippe MÉDA, Dec. 2011

2. Intro
Innovation risks
Philippe MÉDA / business designer
Uncharted waters
Buccaneers
Culture
{ {
startups
copilotage de l’innovation

3. Intro
Innovation risks
Innovation, as seen in MBAs
Uncharted waters
Buccaneers
Culture

4. Intro
Innovation risks
(Real life)
Uncharted waters
Buccaneers
Culture

5. Intro
Innovation risks
Innovation accelerates
Uncharted waters
Buccaneers
Culture

6. Intro
Innovation risks
Innovation accelerates (really)
Uncharted waters
Buccaneers
Culture
38 Years
13 Years
4 Years
3 Years
88 Days
Time to reach 50 million adopters

7. Intro
Innovation risks
Innovation accelerates (really)
Uncharted waters
Buccaneers
Culture

8. Intro
Innovation risks
Innovation doesn’t care about crisis
Uncharted waters
Buccaneers
Culture

9. Intro
Innovation risks
Innovation doesn’t care about your products
Uncharted waters
Buccaneers
Culture
2002

10. Intro
Innovation risks
... Or your specs
Uncharted waters
Buccaneers
Culture

11. Intro
Innovation risks
Innovation will make you look dumb
Uncharted waters
Buccaneers
Culture
There is little reason for an individual
to have a computer in their home.
Ken Olsen, President of Digital Equipment, 1977

12. Intro
Innovation risks
Innovation is messy
Uncharted waters
Buccaneers
Culture

13. Intro
Innovation risks
Innovation is messy, for everyone
Uncharted waters
Buccaneers
Culture

14. Intro
Innovation risks
Innovation is not about status quo
Uncharted waters
Buccaneers
Culture
« Among macaques groups,
the last to adopt an innovation
a »
re alpha males... ue Moléculaire Evolutive et Médicale, U571 INSERM)
Génétiq
atoire de
François TADDEI (Labor

15. Intro
Innovation risks
Innovation pops out
Uncharted waters
Buccaneers
Culture
«Slow hunch»

16. Intro
Innovation risks
Innoriskvation
Uncharted waters
Buccaneers
Culture
Planning Improvisation
Dumb
luck

17. Intro
Innovation risks
«Here be dragons»
Uncharted waters
Buccaneers
Culture

18. Intro
Innovation risks
Navigating out of the pipeline
Uncharted waters
Buccaneers
Culture

19. Intro
Innovation risks
Uncharted waters
Uncharted waters
Buccaneers
Culture
Technology
risk
Will it work?
Market
risk
Will
someone pay
for it?

20. Intro
Innovation risks
Uncharted waters
Uncharted waters
Buccaneers
Culture
Technology
risk
Will it work?
«Incremental
Zone»
Market
risk
Will
someone pay
for it?

21. Intro
Innovation risks
Uncharted waters
Uncharted waters
Buccaneers
Culture
Technology
risk
Will it work?
«Substantial
Zone»
«Incremental
Zone»
Market
risk
Will
someone pay
for it?

22. Intro
Innovation risks
Uncharted waters
Uncharted waters
Buccaneers
Culture
Technology
risk
(We don’t get it)
«Radical
Zone»
Will it work?
«Substantial
Zone»
«Incremental
Zone»
Market
risk
Will
someone pay
for it?

23. Intro
Innovation risks
Uncharted waters
Uncharted waters
Buccaneers
Culture
Technology
risk
ROI
Horizon
Innovation
Pipeline
Market
risk

24. Intro
Innovation risks
How risk-adverse groups manage this horizon?
Uncharted waters
Buccaneers
Culture

25. Intro
Innovation risks
3 Strategies
Uncharted waters
Buccaneers
Culture
Innovation Strategic
Intrapreneurship
pipeline portfolio

26. Intro
Innovation risks
3 Strategies
Uncharted waters
Buccaneers
Culture
Innovation
pipeline
We know the problem
and the solution
In-house
Status quo
x ROI
Stock market valuation

27. Intro
Innovation risks
3 Strategies
Uncharted waters
Buccaneers
Culture
Innovation Strategic
pipeline portfolio
We know the problem We know the problem,
and the solution and don’t believe there’s a
clear solution yet
In-house Outsource
Status quo Budget
x ROI x Skills
Stock market valuation

28. Intro
Innovation risks
3 Strategies
Uncharted waters
Buccaneers
Culture
Innovation Strategic
Intrapreneurship
pipeline portfolio
We know the problem We know the problem, We don’t really get
and the solution and don’t believe there’s a the problem yet,
clear solution yet but we are the best
to create a solution
In-house Outsource In-house?
Status quo Budget Politics
x ROI x Skills x Freedom
Stock market valuation VISION

29. Intro
Innovation risks
Escape velocity
Uncharted waters
Buccaneers
Culture
Intrapreneur
Politics
x Freedom

30. Intro
Innovation risks
The buccaneer’s guide
Uncharted waters
Buccaneers
Culture
Get a «Privateer letter of marque»
Get «Rules of engagement»
Navigate out of the pipeline
«Steal» resources from BUs
Be neither on nor out
Trap competition in a guerilla
Shortcut decisions
Create an open network
Flirt with IP infringement
Sell mockups and prototypes
Pivot when necessary
Ramp up...
Or fail and learn fast
Politics x Freedom

31. Intro
Innovation risks
Uncharted waters
Buccaneers
Culture
Why intrapreneurs?
#1 Culture #2 Opportunity #3 Resilience
90
99
10
1
Budget Profits
Pipe
Intra

32. Intro
Innovation risks
#1 Culture
Uncharted waters
Buccaneers
Culture
(Hint: this is not the way to do it)

33. Intro
Innovation risks
#1 Culture
Uncharted waters
Buccaneers
Culture
«Financial reverse-engineering»

34. Intro
Innovation risks
#1 Culture
Uncharted waters
Buccaneers
Culture

35. Intro
Innovation risks
#1 Culture
Uncharted waters
Buccaneers
Culture
Eliminate waste
Fail early
Pivot / Iterate fast
Get to actually know customers!
Sexy

36. Intro
Innovation risks
Innovation pipeline
Uncharted waters
Buccaneers
Culture
MORE SPECS
COMMODITIZE
TECHNOLOGY PATENTS SPECIFICATIONS ROI

37. Intro
Innovation risks
Entre / Intra-preneurship
Uncharted waters
Buccaneers
Culture
CHANGE
THE MARKET
ADDED BUSINESS
( TECHNOLOGY ) REVENUES
VALUE MODEL

38. Intro
Innovation risks
Uncharted waters
Buccaneers Eventually, buccaneers will settle down.
Culture
(They don’t become pirates)

39. Intro
Innovation risks
Uncharted waters
Buccaneers
Culture
Thanks!
Philippe MÉDA
pmeda@merkapt.com
@PMerkapt