2. INTRODUCTION
BRIEFLY INTRODUCE THE
PRODUCT/SERVICE AND ITS
UNIQUE SELLING POINTS.
Our team is excited to present our marketing strategy for the
launch of our new product. We believe this product has the
potential to revolutionize the market and we are eager to
showcase our plans for a successful launch.
WARNER & SPENCER MARCH 2023
3. TARGET
AUDIENCE
DEFINE THE IDEAL CUSTOMER
DEMOGRAPHIC FOR THE
PRODUCT/SERVICE.
PROVIDE MARKET RESEARCH
AND DATA TO SUPPORT
THE TARGET AUDIENCE.
WARNER & SPENCER MARCH 2023
5. COMPETITOR
ANALYSIS
We have identified several competitors in the market
that offer similar products. However, our product
offers unique features and benefits that set it apart
from the competition. We will be highlighting these
features in our marketing campaigns and
demonstrating how they offer a better experience
for our customers.
WARNER & SPENCER MARCH 2023
6. 1
3
Explain the reasoning
behind the chosen
branding elements.
2
Present the branding elements
such as logos, colors, and tone
of voice for the product/service.
Provide examples of
how the branding will
be implemented
across different
marketing channels.
BRANDING
WARNER & SPENCER MARCH 2023
8. METRICS
This is a key performance
indicator that measures the
percentage of visitors who take a
desired action on a website, such
as making a purchase or filling out
a form.
It allows businesses
to evaluatethe effectiveness of their
marketing efforts
and make data-driven decisions
about future investments.
It can be measured through
metrics such as social media
engagement, website traffic,
and search engine visibility.
PROVIDE A PLAN FOR TRACKING AND ANALYZING
THE KPIS THROUGHOUT THE CAMPAIGN.
CONVERSION RATE ROI BRAND AWARENESS
WARNER & SPENCER MARCH 2023
9. We are confident that our marketing strategy will result in a
successful launch for our new product. By targeting our ideal
audience through strategic channels and highlighting our unique
features and benefits, we believe we can establish ourselves as
a top player in the market.
CONCLUSION
SUMMARIZE THE KEY POINTS OF THE PRESENTATION
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