This document discusses various types of social media tools and platforms that can help manage a social media presence. It identifies the following categories of tools: social networks like Facebook and Twitter; microsites and niche communities; forums and wikis; management tools for tracking, monitoring, and automating social media efforts; and analytics software to measure social media performance. The document emphasizes that the right tools depend on goals, resources, brand fit, and scalability rather than focusing on specific tools. The overall message is that social media tools should make valuable communication easier and more efficient.

1. Social Media Tools Joanna Lord Director of Customer Acquisition &Engagement SEOmoz.orgSEO Software. Simplified. (day / month / year)

2. What we will be chatting about: Tools, platforms, and software that makes social media marketing easier to manage, scale, and quantify. @joannalord

3. What we wont be talking about: The latest Twitter tool. <facepalm> @joannalord

4. Social media is a hot mess. (We have tools to manage our tools.) @joannalord

5. The Wrong Question To Ask: What Tools Should I Use? The Right Question To Ask: What Am I Trying To Do? So go ahead & ask yourself… What Are You Trying To Do With Social Media? @joannalord

6. Get traffic Branding I just read your minds and here is what you are thinking… Get feedback Increase conversions Gain awareness Customer service Announce news Meet people To network Spam people @joannalord

8. Social Platforms –Time consuming but quick pickup

9. Microsites/Niche Communities –Hard to infiltrate & high ROI

10. Forums/Wikis—Least sexy but high activity/engagement

11. Management Tools—What you thought I would be talking about

12. Analytics Software—Potentially expensive but crucial for high level@joannalord

14. On-site community for brand lovers

15. Badge program/widget program

16. On-site feedback forum/Q & A

17. Get social buttons

18. Image/video gallery

19. Social plug-ins@joannalord

20. Social Networks: “Destinations that enable users to customize, maintain and control their own personal network of contacts” Rethink what this means. #seriously @joannalord

21. Microsites/Niche Communities “Topic-based communities that enable users to share an obsession in a variety of mediums” Find the group out there that loves what you love (or preferably loves what you sell)… and get involved. @joannalord

22. Forums/Wikis “Sites that exist to enable users to share information & provide support on a topic” The oldest trick in the book usually still works. Examples… Message Boards Yahoo Answers Technology Forums @joannalord

24. Competitive Intelligence—Spy, Blogpulse, Platforms themselves

25. Search & Trend Analysis—Twitscoop, SocialMention, Whostalkin, Tweetstats

26. Calculate Influence & Reach—Klout, Twitnest, HubSpot Reach

27. Automate/Streamline—Knowem, Hootsuite/Easytweets, API hacks

28. Aggregate & Integrate—Streamy, Friendfeed, Flock (social web browser)

29. Gauge Sentiment – Twittercounter, Radian6, Evri Sentiment APIWrite These Down… Go2Web20.net Socialwebtools.info Socialmedia.biz @joannalord

30. Analytics Software“The full-service toolsets that help you manage & quantify multiple social channels in one platform.” @joannalord

31. Overwhelmed? Yeah Me Too. @joannalord

33. Conducive with your brand

34. Scalable moving forward

35. Aligns with company goals

36. Makes.you.money.@joannalord

37. Social Media Tools are Meant to Make Valuable Communication Easier & Efficient @joannalord

38. Thank You! Questions? Rants? Hugs? Hit me up...joanna@seomoz.org @joannalord www.seomoz.org