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2. Introduction:
 LG Electronics formerly known as Lucky Goldstar, is a
global electronics and telecommunication company
headquartered in South Korea, founded by Koo In -
hwoi and managed by successive generations of his
family.
 LG makes Electronics, Chemicals,
and Telecommunication products and operates subsidiaries
such as LG Electronics, Zeinth, LG Display, LG
Uplus, LG Innotech, LG Chem, and LG Energy
Solution in over 80 countries.

3. ◉ Established in 1997, LG Electronics India (LGEI) is a
wholly-owned subsidiary of LG Electronics, South Korea.
◉ It is one of the leading companies in consumer electronics,
home appliances and computer peripherals in India.
 It is world’s Second largest manufacturer of television sets
and third largest producer of mobile phones.
◉ LG is the market leader in various segments

4. Product:
 LG Electronics products include televisions, home
theater systems, refrigerators, washing machines,
computer monitors, wearable devices, solar modules,
smart appliances and formerly smartphones.
◉ In 2001, it launched 45 new models across its entire
product range and in 2002 it launched 60 new models.
◉ LG customized product for Indian markets.
◉ Before developing products, LG conducted market
research to ensure that its products met local
requirements...

5.  Television: Launched an OLED TV in 2013 and 65 – inch
and 77 – inch sizes in 2014. First Internet TV in 2007 was
introduced, originally branded as Net Cast entertainment
Access devices. They later renamed the 2011 Internet
television to “LG Smart TV”.
 Mobile Phones : LG Electronics used to manufacture
mobile phones from 1995 to 2021 selling to the domestic
market only until 2000. It launched its highly popular LG
Chocolate in worldwide in 2006 which popularized touch-
sensitivity. The following year it released the world's first
capacitive touchscreen phone LG Prada , and Shine,
cementing its focus on design its phones during this era .
By 2008 LG had entered the top 3 worldwide leaders in
mobile phones.

6.  Home Appliances : LG manufactures home appliances
including refrigerators, washing machines, tumble dryers,
vacuum cleaners, air conditioners and microwave ovens. In
June 2014, LG Electronics announced the launch of its smart
appliances with Home Chat messaging service in South Korea.
Home Chat employs LINE, the mobile messenger app from
Korean company 'Naver', to let homeowners communicate,
control, monitor and share content with LG's smart appliances.
Users can send simple messages, such as "start washing cycle,"
in order to control their washing machines. In December 2021,
LG Electronics announced they were testing and ecologically
friendly washing machine that uses liquid carbon dioxide as a
cleaner. The company will be conducting a two-year test prove
the safety with a goal of having commercial CO2 washers in
shopping mall laundries. This new process creates no
wastewater and will exhaust gas.

7. Place :
Distribution
◉ Soon after its entry into India, LG realized that it
needed to be innovative to capture the market.
◉ LG expanded throughout the country to far-flung
towns and semi-urban markets.
◉ It sent vans across the country, covering a distance of
5000 km every month, to increase brand awareness
among the trade and the customers...

8. Regional channel strategy and wide
distribution network
◉ LG has adopted the regional distribution model in
India.
◉ LG also follows the strategy of stock rotation, rather
than dumping stocks on channel partners.
◉ LG has over 46 branch offices and another 110 area
offices across the country.

9. Price :
 Initially, when LG entered the Indian market, its
products were priced high.
 Thus, its products were priced as high as Japanese
products.
 However, in 1998, LG launched 'Sampoorna,' a low
priced TV aimed at rural consumers...

10. Promotion :
◉ Of all the elements of marketing mix, LG seemed to
have put more emphasis on promotion and
advertising.
◉ In 2002, it spent around 1.3 billion on advertising.
◉ Unlike many Indian brands which advertised
seasonally i.e.,(two-three months of the festival
season- September, October and November), LG
advertised all round the year.

11. LG India Today :
◉ Today LG is one of the top rated electronics company
in India, and its products are widely used by all sections
of consumers in India.
◉ LG India’s annual turnover was10700 cr in
2008,which is an indication of tremendous growth of
the company, since the day itwas launched.

12. Conclusion :
◉ LG has proved its mettle by providing its customer with
value for money, along with maintaining and at times
increasing its profit.
◉ LG is surely the perfect example for other MNC’s
who want to set their foot in India

13. Special thanks to :
 Dr. Prof. Ashish Sharma Sir
 IPS Business School
And Fellow Team Members :
 Nancy Soni
 Kanak Chouhan
 Sonali Sharma
 Keshav Sharma
 Harsh Kumar Saini