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Don Cherry
Introducing your new business card. Don Cherry
“ Marketing on Facebook is unbelievable! ”
“ Marketing on Facebook is unbelievable! ” ,[object Object],eBoost Consulting (March 18, 2010)
Hello.
Hello.
FIVE TAKEAWAY LESSONS about marketing on  Facebook
Lesson
Fools Rush In. 1
Gotta understand the context, lovin’!… Fools Rush In. 1
P O S T
P O S T People Objective Strategy Technology
P O S T People Objective Strategy Technology
People
Identifier Variables People
Demographic Consumer  Market Psychographic Identifier Variables Geographic Business  Market Market Size People
Demographic Consumer  Market Psychographic Identifier Variables Geographic Business  Market Market Size People Response Variables
Demographic Consumer  Market Psychographic Identifier Variables Geographic Business  Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior
Demographic Consumer  Market Psychographic Identifier Variables Geographic Business  Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior
Demographic Consumer  Market Psychographic Identifier Variables Geographic Business  Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior SOCIAL TECHNOGRAPHICS
Social Technographics Ladder
Lesson
Facebook marketing is like baking. 2
…there’s a precise recipe Facebook marketing is like baking. 2
Integration is the main ingredient…
Integration is the main ingredient…
Integration is the main ingredient… 55%
Integration is the main ingredient… 55% >100%
Integration is the main ingredient…
Integration is the main ingredient…
Integration is the main ingredient…
A dash of resource…
A dash of resource…
A dash of resource…
Contests add spice…
Contests add spice…
Contests add spice…
Contests add spice…
Contests add spice… 25% Increase in # of Fans
Contests add spice… 25% Increase in # of Fans
Lesson
Andre Agassi was right. 3
Andre Agassi was right. 3 3 Imageis every-thang!
Pages OR Groups ?
Is Marko Single ?
Is Marko Single ?
Pages OR Groups ?
Personal vs. Corporate Search Engines Email vs. Updates   User Control Applications Advertise
What’s the bottom line?
Lesson
irrelevance = irreverence. 4
Your target audience will dictate your Facebook strategy.
Now let’s pick on Qualcomm!
Lesson
Ignorance is NOT bliss. 5
PR disaster?  Act quick.
There you have it.  5 takeaways  you can use when embarking on  Facebook.
REVIEW
[object Object]
 Facebook marketing is like baking.
Andre Agassi was right.
Irrelevance = Irreverence.

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