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Marketing Team of 1, A Framework To Win!
- 3. WELCOME JRS MAR/COM You’re here because you’ve been serving as the Graphic Designer, Copywriter, Web Developer, Project Manager, Admin, etc… You’re doing it all yourself. Why?
- 4. JRS MAR/COM
- 5. Presentation Outline Our P hilos o ph y - F reque nc y, R eac h, Duration and Measurement Start With Strategy • Inc rease web traffic • Inc rease soc ial media audienc e • Inc rease trac kable l eads • Improve sales c onversion rates JRS MAR/COM
- 6. Presentation Outline (cont’d) Our Software • Wordpress (Y oast SEO) • Google Analytic s (GA 4) • Soc ial Media (All of ‘Em) • Cision (Media Assistanc e) • SEM Rush (Tec hnic al Trac king) • eNotic e ( m a i l c h i m p , c o n s t a n t c o n t a c t , e t c . ) JRS MAR/COM
- 7. Start With Strategy JRS MAR/COM What do you want to accomplish? Without a good strategy, it won’t happen. P r o j e c t S t r a t e g y M a p
- 10. Increase Web Traffic JRS MAR/COM • Consistent Posting Strategy • Regular Content Creation • Media Distribution (Cision) • PR Outreach (Cision) • Backlink/Referral Traffic • (SEM Rush) • In-Person Events/Promotions • Direct Mail
- 11. Increase Social Media Audience JRS MAR/COM Time to take your medicine… No easy way! • Post Consistently • Content of Value ( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y ) • Peak Time Posting • Go Live; Vertical Content • Solve Problems • Engage and Interact
- 12. Improve Trackable Leads & Conversions JRS MAR/COM • Form Fills • Phone Click Tracking • Page view • Scroll • Video_start • Add to cart • Begin checkout • File download • User Experience (UX) Design
- 13. Get Out of Your Comfort Zone JRS MAR/COM • Most Lessons Aren’t Free • Invest in Data • What Have You Tried That’s New? • Where Do You See Yourself?
- 15. Software JRS MAR/COM • Wordpress ( Y o a s t S E O ) • Google Analytics (GA4) • Social Media ( H o o t s u i t e ) • Cision • SEM Rush • eNotice
- 16. Wordpress W Y S I W Y G
- 17. GA4 JRS MAR/COM • Data Model ( e v e n t s v s s e s s i o n s ) • User Centric Focus C r o s s D e v i c e T r a c k i n g • Automated Insights / M a c h i n e L e a r n i n g • Data collection W e b / a p p / o f f l i n e • Reporting and Analysis
- 18. Social Media (Hootsuite) JRS MAR/COM • Post Consistently • Content of Value • ( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y ) • Peak Time Posting • Go Live; Vertical Content • Solve Problems • Engage and Interact
- 19. Cision • M e d i a O u t r e a c h • I n f l u e n c e r / P o d c a s t / B l o g C o n t a c t s • E a r n e d M e d i a P l a c e me n t s • R e p o r t i n g a n d A n a l y s i s • U p d a t e s a n d S u p p o r t JRS MAR/COM
- 20. SEM Rush (Ahrefs; Moz; Screaming Frog) JRS MAR/COM • Keyword Tracking • Traffic Analysis • Domain Authority • Backlink Tracking
- 21. eNotice • C o n s t a n t C o n t a c t • M a i l c h i m p • A c t i v e C a m p a i g n • M a g n e t M a i l JRS MAR/COM
- 22. Scheduling /Time Mgt • T a s k M a n a g e m e n t • T i m e B l o c k i n g • M i n d Y o u r C a p a c i t y • K n o w Y o u r S t r e n g t h s • U s e Y o u r B u d g e t JRS MAR/COM Project Plan 8 Week Lead Time Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Event Page on Social Blog/Event Article Landing Page Press Release Distribution Social Posting eNotice Distribution Printed Postcards Direct Mail Campaign Paid Social Paid Programmatic Personal Invites Group Invites (Social) Thank You Follow up/next invite Media Project Admin Media Social
- 23. Statistics JRS MAR/COM 71% of small businesses survived the pandemic through digitization. With over 2.14 billion people buying goods and services online in 2021, people expect small businesses to have their business websites and support online transactions. [Saleforce] Email marketing is an effective channel for content distribution. 87% of marketers use email marketing to share content, next to social media at 89%. [ContentMarketingInstitute] SOURCE: https://gitnux.org/small-business-marketing-statistics/ https://www.crowdspring.com/blog/marketing-statistics/ https://www.crowdspring.com/blog/marketing-statistics/
- 24. Statistics JRS MAR/COM 76% of people search on a smartphone and visit a related business nearby within a day. 28% of mobile searches result in a purchase. [ThinkWithGoogle] Google drives up to 70% of mobile search traffic, followed by Bing at 13.31% and Baidu at 12.53%. Hence, SEO optimization is essential to increasing traffic to your business website. [Netmarketshare] 91% of small businesses primarily rely on referrals or word-of-mouth for new customers. 80% of small businesses do not use content SOURCE: https://gitnux.org/small-business-marketing-statistics/ https://www.crowdspring.com/blog/marketing-statistics/
Editor's Notes
- I’m Joe Skibbie with JRS Marketing Communications, we help businesses #BeSeen & #BeHeard. We ensure that websites are designed and developed with specific conversion actions in mind. We use Social Media as a Lead Generation Tool, and we optimize websites for Search Engines while building engaged communities around the keywords that drive revenue for your business. We have case studies supporting these claims, a roster of long term clients, and a team that’s ready to engage on your behalf, but first, we understand why you’re here. You’re doing it ALL!
- We turn your marketing activities into an internal news room with you as the Media Director: Content Creation Topical Authority Product/Service Advocacy Social Growth
- We turn your marketing activities into an internal news room with you as the Media Director: Content Creation Topical Authority Product/Service Advocacy Social Growth
- We turn your marketing activities into an internal news room with you as the Media Director: Content Creation Topical Authority Product/Service Advocacy Social Growth
- I’m Joe Skibbie with JRS Marketing Communications, we help businesses #BeSeen & #BeHeard. We ensure that websites are designed and developed with specific conversion actions in mind. We use Social Media as a Lead Generation Tool, and we optimize websites for Search Engines while building engaged communities around the keywords that drive revenue for your business. We have case studies supporting these claims, a roster of long term clients, and a team that’s ready to engage on your behalf, but first, we understand why you’re here. You’re doing it ALL!
- I’m Joe Skibbie with JRS Marketing Communications, we help businesses #BeSeen & #BeHeard. We ensure that websites are designed and developed with specific conversion actions in mind. We use Social Media as a Lead Generation Tool, and we optimize websites for Search Engines while building engaged communities around the keywords that drive revenue for your business. We have case studies supporting these claims, a roster of long term clients, and a team that’s ready to engage on your behalf, but first, we understand why you’re here. You’re doing it ALL!