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Marketing&AI Romanians and AI_Ipsos Dorian Cazacu .pdf
- 1. ROMANIANS AND AI, BETWEEN CONCERN AND ADMIRATION Dorian Cazacu, Ipsos January 2024
- 2. IS THIS THE FUTURE OF WORK? © Ipsos 2 ‒
- 3. COMING SOON TO AN ELECTION NEAR YOU ... © Ipsos 3 ‒ GENERATED BY AI GENERATED BY AI GENERATED BY AI GENERATED BY AI GENERATED BY AI
- 9. © Ipsos 10 ‒
- 10. © Ipsos WE ARE A NATION OF EARLY ADOPTERS 11 ‒ 39% 46% 47% 47% 52% 52% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania Source: Ipsos Global Trends: The Romanian Chapter, 2023 I am usually the first among my friends to try out new things % agree
- 11. © Ipsos WHERE TECHNOPHOBIA IS LESS OF A WORRY 12 ‒ Source: Ipsos Global Trends: The Romanian Chapter, 2023 I fear that technological progress is destroying our lives % agree 52% 58% 60% 61% 55% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania
- 12. © Ipsos AND SO IS ONLINE PRIVACY 13 ‒ Source: Ipsos Global Trends: The Romanian Chapter, 2023 People worry too much about their privacy online - I’m not concerned about what companies or the government know about me % agree 41% 45% 45% 54% 53% 56% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania
- 13. © Ipsos SINCE PRIVACY AND TECH DON’T MATCH 14 ‒ Source: Ipsos Global Trends: The Romanian Chapter, 2023 It is inevitable that we will all lose some privacy in the future because of what new technology can do % agree 77% 84% 81% 75% 82% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania
- 14. IS AI HERE TO STAY? © Ipsos 15 ‒
- 15. IS AI HERE TO STAY? © Ipsos 16 ‒ Big Data Metaverse Blockchain VR IOT
- 16. AMARA’S LAW © Ipsos 17 ‒ We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” Roy Charles Amara Researcher, Scientist, Futurist and President of the Institute for the Future
- 17. © Ipsos AI IS THE BIG WAVE 18 ‒ Source: Ipsos What The Future - Intelligence, 2023
- 18. Democratise Embed Gen AI in the daily lives of all Ipsos employees Operate Transcribe, codify, extract themes, translate, summarise, generate topline data, ideas... Inspire & Innovate New products and applications WE LAUNCHED OUR GEN AI SANDBOX, Ipsos Facto © Ipsos 19 ‒
- 19. HI + AI Researchers have a key role at each stage Initiating Data quality Prompt Engineering Modelling Data relevance Model Training Activating Data intelligence Output Activation © Ipsos 20 ‒
- 20. © Ipsos 21 ‒ TO CONCLUDE (Gen) AI as an enabler for speed, efficiencies, innovation and creativity Human Intelligence must remain at the heart A wide open future where more innovations will emerge © Ipsos 21 ‒
- 21. © Ipsos 22 ‒ © Ipsos 22 ‒ ARE YOU READY? dorian.cazacu@ipsos.com