Marketing&AI Romanians and AI_Ipsos Dorian Cazacu .pdf
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Cât de informați și de deschişi sunt românii în legătură cu inteligența artificială? Ce știu și ce nu știu despre produsele și serviciile care integrează AI? Ce ameninţări percep în legătură cu AI? Dorian Cazacu, Senior Client Director – Ipsos Romania. O prezentare la primul eveniment de comunitate de la Institutul de Marketing din 2024
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Marketing&AI Romanians and AI_Ipsos Dorian Cazacu .pdf
- 1. ROMANIANS AND AI, BETWEEN CONCERN AND ADMIRATION Dorian Cazacu, Ipsos January 2024
- 2. IS THIS THE FUTURE OF WORK? © Ipsos 2 ‒
- 3. COMING SOON TO AN ELECTION NEAR YOU ... © Ipsos 3 ‒ GENERATED BY AI GENERATED BY AI GENERATED BY AI GENERATED BY AI GENERATED BY AI
- 9. © Ipsos 10 ‒
- 10. © Ipsos WE ARE A NATION OF EARLY ADOPTERS 11 ‒ 39% 46% 47% 47% 52% 52% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania Source: Ipsos Global Trends: The Romanian Chapter, 2023 I am usually the first among my friends to try out new things % agree
- 11. © Ipsos WHERE TECHNOPHOBIA IS LESS OF A WORRY 12 ‒ Source: Ipsos Global Trends: The Romanian Chapter, 2023 I fear that technological progress is destroying our lives % agree 52% 58% 60% 61% 55% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania
- 12. © Ipsos AND SO IS ONLINE PRIVACY 13 ‒ Source: Ipsos Global Trends: The Romanian Chapter, 2023 People worry too much about their privacy online - I’m not concerned about what companies or the government know about me % agree 41% 45% 45% 54% 53% 56% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania
- 13. © Ipsos SINCE PRIVACY AND TECH DON’T MATCH 14 ‒ Source: Ipsos Global Trends: The Romanian Chapter, 2023 It is inevitable that we will all lose some privacy in the future because of what new technology can do % agree 77% 84% 81% 75% 82% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2019 2021 2023 GLOBAL AVERAGE Romania
- 14. IS AI HERE TO STAY? © Ipsos 15 ‒
- 15. IS AI HERE TO STAY? © Ipsos 16 ‒ Big Data Metaverse Blockchain VR IOT
- 16. AMARA’S LAW © Ipsos 17 ‒ We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” Roy Charles Amara Researcher, Scientist, Futurist and President of the Institute for the Future
- 17. © Ipsos AI IS THE BIG WAVE 18 ‒ Source: Ipsos What The Future - Intelligence, 2023
- 18. Democratise Embed Gen AI in the daily lives of all Ipsos employees Operate Transcribe, codify, extract themes, translate, summarise, generate topline data, ideas... Inspire & Innovate New products and applications WE LAUNCHED OUR GEN AI SANDBOX, Ipsos Facto © Ipsos 19 ‒
- 19. HI + AI Researchers have a key role at each stage Initiating Data quality Prompt Engineering Modelling Data relevance Model Training Activating Data intelligence Output Activation © Ipsos 20 ‒
- 20. © Ipsos 21 ‒ TO CONCLUDE (Gen) AI as an enabler for speed, efficiencies, innovation and creativity Human Intelligence must remain at the heart A wide open future where more innovations will emerge © Ipsos 21 ‒
- 21. © Ipsos 22 ‒ © Ipsos 22 ‒ ARE YOU READY? dorian.cazacu@ipsos.com