Mastering the Art and Science of Video Creation

Video Creation Scientist Page 1

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Table of Contents
Introduction to Video Creation Scientist................................................................3
Choose a Video Type ...........................................................................................5
Video Creation Tools ............................................................................................7
Windows Movie Maker ......................................................................................7
Apple iMovie......................................................................................................7
Wideo................................................................................................................8
Stupeflix ..........................................................................................................10
Animoto...........................................................................................................10
One True Media ..............................................................................................12
Go Animate .....................................................................................................13
Masher ............................................................................................................14
Videolicious .....................................................................................................15
Video Resources.................................................................................................17
Stock Photos and Videos ................................................................................17
Stock Graphics................................................................................................18
Voiceovers ......................................................................................................18
Music...............................................................................................................18
Final Words.........................................................................................................20
Resources...........................................................................................................21

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adequacy of such information.
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Introduction to Video Creation Scientist
Video creation is one of those things a lot of people seem to believe you have to
be a super genius mad scientist to be able to pull off, but nothing could be further
from the truth. Absolutely anyone who can use a computer can create a video
with the tools and resources that are available today.
A lot of people who feel video creation is extremely technical are those who have
seen software like Adobe After Effects and other software that is complex to use.
However, you don’t need to add these high end effects to your average video.
You’re not looking to create the next Lord of the Rings movie. Marketing videos
should be simple and to-the-point.
Because you only need relatively simple videos, you can use simple software.
There are tons of resources you can use to create videos, and many of them are
so easy to use that even children are able to use them successfully.
In this report, you’re going to learn about some of the tools and resources you
can use to create amazing videos that look completely professional and get
results without spending a fortune on complicated software or outsourcing the
creation and spending hundreds of dollars.
So let’s get started.

Choose a Video Type
The first thing you must do is figure out what type of video you want to create. To
do that, you need to ask yourself a few basic questions.
1. What is the purpose of your video?
2. Is it purely for marketing on sites like YouTube?
3. Is it for a sales page?
4. Is it an educational video you’ll be selling?
Different types of video require different video creation methods, different
elements (such as photos, video clips, voiceover, music, etc.) and different
techniques.
Here are some different types of videos you may want to create:
1. Marketing Video – A marketing video is meant to sell a specific product
via sites such as YouTube. Think of this type of video as a television
commercial.
2. Sales Page Video – A sales page video is a bit like a cross between a
movie trailer and a television commercial. Its purpose is to excite potential
customers, present some basic information about the product, and assist
in the sales process. A sales page video can also be submitted to sites
like YouTube, however due to its nature, it won’t be as effective without
the aid of the sales page.
3. Educational Video – An educational video is typically created for one of
two purposes. It is either meant to be a free video uploaded to sites like
YouTube in order to generate traffic, or it is meant to be sold in some way
(such as on Udemy, ClickBank, or in a membership site.)

4. Video Blog Posts – You may also want to create a post for a vlog that
could be informative, instructional, present industry news, interview
someone, or it could just be entertaining.
There are other types of video you may want to create, but these are the most
popular for the average marketer.
Once you know what type of video you want to create, and what the purpose of
that video is, you will be able to choose the best tools and resources for creating
that video.

Video Creation Tools
The number of video creation tools available is absolutely astounding. Video has
become the preferred media of the internet thanks to ever-increasing bandwidth
availability, and companies have responded by creating tools that make the video
creation process faster and easier than ever.
We are going to take a look at some of the easiest ways to create videos.
Windows Movie Maker
>> http://windows.microsoft.com/en-us/windows-live/movie-maker#t1=overview
If you’re a Windows user, you can create simple movies with the free Windows
Movie Maker software. This software is relatively simple to use, though not as
simple as some of the web-based solutions.
This software makes relatively basic videos. It doesn’t include a lot of fancy
templates with impressive effects. The effects it does include are simple
transitions such as fades and swipes. But it includes enough features to get the
job done, and it’s free.
There are many tutorials online that can teach you how to use this software. Just
search for “Windows Movie Maker tutorial” on YouTube or your favorite search
engine and you’ll find a plethora of learning material.
Apple iMovie
>> http://www.apple.com/mac/imovie/

Apple users also have a good option in iMovie. Unlike Windows Movie Maker,
iMovie is not free. The Mac version is currently $14.99 and the iOS version is
$4.99. However, iMovie comes with a plethora of templates that can be used to
create stunningly professional videos with no experience.
If you want to create truly professional videos quickly and easily, iMovie is
definitely one of the best options. Their built-in themes and the music that comes
with them is hard to beat, and the software is relatively simple to use for a non-
web-based solution.
As with Windows Movie Maker, there are plenty of tutorials online that can teach
you how to use iMovie.
Wideo
>> http://www.wideo.co

Wideo is a bit different than most web-based video creation solutions. Instead of
providing a few themes and having users insert photos and videos to produce a
basic slideshow, Wideo goes further by providing a way to create custom
animations using various shapes and icons.
Above you can see an example of some of the icons they have available for use
in animations. These icons, along with various background colors and images,
shapes, text, and music, can be used to create very cool animated movies
quickly.
If you’re looking to make something like a cool Flash animation, Wideo is a good
choice.
Wideo has several different payment plans to fit all budgets. For example, you
can pay $9 to remove their branding from a single video, or you can pay $150 to
remove the branding from every video you create for an entire year. You can also
download a 1280x720 HD MP4 of a single video for $29, or you can pay $249 to
be able to download every video you create for a year.

Stupeflix
>> http://www.stupeflix.com
Stupeflix will allow you to make general slideshow type presentations with
standard effects using a variety of templates. There aren’t a lot of templates to
choose from, but those that are available are attractive and interesting.
Stupeflix has plans that start at $5 per month for personal use and $39 per month
for professional use.
Animoto

>> http://www.animoto.com
Animoto is another video creation system that uses templates to allow jazzed up
slideshow type videos. They have a wide range of templates for everything from
general use to more professional styles.
Their system is very easy to use. You just need to upload some pictures, choose
your music, add a little text, and press a button and your video is created.
At the moment, they have nearly 50 themes available for pro users. Pricing starts
at $39 per month, or $249 per year if you pay annually.

One True Media
>> http://www.onetruemedia.com
One True Media is a good option if you need something easy and free and you
don’t mind branding in your videos. For creating a bunch of short, 30-second or
less videos, it’s a great option.
However, if you want to download your videos and use them for something like a
Udemy course or you want to upload them to places like YouTube and Facebok,
you’ll need a pro account.
A pro account increases your storage from 200 MB to “nearly unlimited”, lets you
create 1-hour videos instead of 30-second videos, and allows you to have
unlimited songs in each video, as opposed to a maximum of three in a video with
a free account.
A paid account is only $3.99 per month or $39.99 per year if you pay annually.

Go Animate
>> http://www.goanimate.com
GoAnimate is different from other video creation websites, because it allows you
to put together animated cartoon videos. You simply choose a starter cartoon,
edit it, and create your video. You can move around various elements in the
environments, add characters, change their look, and more.
Plans start at $39 per month or $299 per year and go up to $79 per month or
$599 per year.

Masher
>> http://www.masher.com
Masher is a very simple system that allows users to create simple videos for free.
You simply choose a theme, upload videos and/or photos, add some text, and
save the video.
Masher has very limited themes at the moment, but it’s extremely simple to use
with a step-by-step system. Best of all, it’s free if you’re fine with branding on
your video!
You can also download a non-branded video in the future, but at the moment it
says this premium service is coming soon.

Videolicious
>> http://www.videolicious.com
Videolicious is made for editing actual video through an app made for iPhone,
iPad and iPod. It’s best if you’re going to take videos and put them together into
interesting presentations. Other video services can do this, too, but Videolicious
is made specifically for dressing up videos rather than making slideshows of
pictures.
Videolicious has a number of different features. It works very well on mobile
devices, because you can choose video clips directly from your iOS device and
put your video together right on your device. You can add a voiceover or music,
add music from their huge collection of free, licensed songs, and then upload and
share it.

The personal plan is free, and business plans range from $5 to $10 per month for
a single user, but that is billed annually. (If you can’t pay for an entire year at
once, you can also pay monthly, however the price is doubled.)

Video Resources
You’ll probably want to include some various resources in your movies. You
could just use standard text on solid backgrounds, but the use of things like stock
photos, video clips, clipart, voiceovers and music adds depth and interest to your
videos.
Stock Photos and Videos
Never, ever grab images or videos from the web and use them in your videos.
This is copyright infringement, and could lead to some major legal troubles. It’s
not even a good idea to get images from “public domain” image collections,
because there is no way to verify with 100% certainty that those images were
uploaded by the legitimate copyright holder.
Instead, you must purchase your images and videos from a reputable stock
photo agency. There are hundreds of stock photo sites, perhaps thousands if you
count the smaller sites that sell images from only one photographer.
Some good resources for stock photos and video clips include:
>> http://www.photodune.net
>> http://www.shutterstock.com
>> http://www.istockphoto.com
>> http://www.123rf.com
>> http://www.fotolia.com
>> http://www.bigstockphoto.com
>> http://www.depositphotos.com
>> http://www.dreamstime.com
You’ll find that most of these sites has the same basic collection of photos,
however ShutterStock and iStockPhoto generally have the widest selection.

Additionally, iStockPhoto offers photographers a bonus for exclusivity, so you
may be able to find images there that won’t be found anywhere else. Just keep in
mind that because iStockPhoto must pay a bonus to photographers for
exclusivity, those exclusive photos will be more expensive than the rest of their
collection.
Stock Graphics
Photos and video clips aren’t the only thing you can use to jazz up your videos.
Stock graphics are also useful, especially things such as icons and cartoon
mascots that can be used to draw attention.
Some good places to locate graphics include:
>> http://www.graphicriver.net
>> http://www.vectorstock.com
>> http://www.graphicsfactory.com
Voiceovers
>> http://www.fiverr.com
Perhaps the best place to get inexpensive voiceovers for your videos is through
Fiverr. For as little as $5, you can get someone with a great voice to read your
script, and then you can take the audio file they deliver and add it to your video.
Music
Just like you should never steal images or videos, you should never steal music
for use in your videos. You can’t just use your favorite song without permission.

Someone owns the copyright to it. Even if they’ve passed away, someone still
owns the copyright. Want to use an Elvis song in your video? You’d better
contact Robert Sillerman, the man who bought the rights to Elvis’ music from
Elvis’ daughter, Lisa Marie.
Of course, there are stock agencies that sell royalty free music, too. These songs
are relatively inexpensive, and they come in a wide variety of genres and styles,
so you can almost certainly find the right one for your project.
Some places to locate music include:
>> http://www.audiojungle.net
>> http://www.freeplaymusic.com
>> http://www.incomptech.com/music/royaltyfree
>> http://www.smartsound.com
>> http://www.royaltyfreemusic.com

Final Words
Creating video is actually much easier than you probably think. The newest tools
make it incredibly easy to create videos, even if you’ve never made one before. A
beginner can take a few photos, an audio clip and some simple text and generate
a simple video in just minutes.
No matter what type of video you’re looking to create, you can have it done from
start to finish in anywhere from a few minutes to a day. Even complex
educational videos are simple to create if you have the right tools.
Keep in mind these simple rules, and you’ll be making great videos in no time:
1. Choose the right video type. If you understand the purpose of your video
and your target market, this shouldn’t be too difficult.
2. Choose the right video creation tool. Remember that some tools are better
suited to certain video types than others.
3. Choose the right resources. You need interesting photos and video clips,
the right stock graphics, and the right music or audio.
Once you understand the basic, creating a video is simple. Just choose a tool,
follow its tutorial or step-by-step instructions, and you’ll have a video prepared
and ready to use before you know it!

Resources
Here are some resources you may want to check out for more help:
"Video Marketing Graphics Pack" is a collection of high quality templates and
graphics elements specifically for making your videos look better and get noticed.
You get graphics templates for both inside and outside of your videos. By "inside"
I mean you get templates to create the actual sales video itself. And by "outside"
I mean you get graphics and templates to add next to your videos on your sales
pages, to make them stand out more.
>> http://premiumwebgraphics.com/VIDEO/

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