Case questions: 1. Where did the founders go wrong with FashNear? 2. Does Meesho have problem -solution fit? Do they have product -market fit? 3. With B2B2C pivot, do you think Meesho has finally achieved product-market fit?

1. Anindya Singh
PGP Rise 2023-24
Meesho
Analysis
Case Study

2. Case Questions
02
01
03
Where did the founders go wrong with FashNear?
Does Meesho have problem -solution fit? Do they have product -market fit?
With B2B2C pivot, do you think Meesho has finally achieved product-market fit?

3. ● Weak Adoption and Retention: The product faced
significant challenges in terms of both user adoption
and retention. There was a misalignment between the
product and user needs, resulting in poor engagement.
● Lack of Data-Driven Validation: The absence of
sufficient data-driven insights on the product's
viability led to a reliance on external validation,
seeking approval from venture capitalists.
○ Insufficient data analysis prevented informe
decision-making.
○ Relying solely on external validation instead of
market feedback limited the product's
potential.
FashNear's Founding Missteps
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4. Meesho's Fit: Problem-Solution & Product-Market
Meesho tackles the challenge
faced by individuals aspiring to
start their online reselling
businesses but lacking resources
and infrastructure.
The platform connects these
individuals with suppliers and
wholesalers, enabling them to
sell products through their social
networks.
Problem Addressed: Solution Provided: Empowerment:
Meesho empowers individuals,
especially women, to become
entrepreneurs and generate
income, effectively addressing
the problem at hand.
Problem-Solution Fit
02

5. Meesho's Fit: Problem-Solution & Product-Market
Meesho recognized the demand
for a platform facilitating online
reselling and seized this
opportunity.
Meesho disrupted traditional
retail by leveraging social media
and mobile technology to serve
resellers and customers.
The platform equips resellers
with essential tools—product
catalogs, marketing materials,
and order tracking—aligning
with market expectations.
Market Need: Retail Model Disruption: Tailored Resources:
Simultaneously developing Meesho 2.0 and conducting thorough metric analysis allowed for a
strategic shutdown of Meesho 1.0, effectively addressing the sunk cost fallacy. This decisive action
was pivotal in establishing a robust product-market fit for the platform.
Product-Market Fit
02

6. Meesho's B2B2C Pivot and Product-Market Fit
● Meesho aligns with evolving trends and consumer
demands.
● B2B2C pivot refines product-market fit, catering to
changing behavior.
● From relying solely on resellers to a marketplace
model.
● Aims for direct consumer engagement, akin to
giants like Amazon.
● Revenue shift from reseller commissions to ad
revenue.
Adapting for Trends: Shifted Business Model:
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7. Expanding Market Reach:
Meesho's B2B2C Pivot and Product-Market Fit
● Broader e-commerce focus beyond initial social
commerce success.
● Aims to compete in the wider e-commerce landscape.
● B2B2C pivot demonstrates strategic moves for
improved product-market fit.
● Success relies on performance, reception, and
competition.
● Pivot signifies a major step toward broader
e-commerce, full realization pending.
Uncertain Success:
03

8. Thank You! :)
Anindya Singh
PGP Rise
2023-24
anindya.singh@mastersunion.org
References
● https://digitalscholar.in/meesho-digital-marketing-strategies/
● https://dhandhokaro.com/meesho-case-study-business-model/
● Case PDF & Video Links