The most important brand is YOU. This presentation introduces key skills for networking, including trade shows, telephone skills, understanding personality types, one sentence pitch, constructing a work culture and exercise to build trust using improvisational comedy techniques.
19. Question 1 – How do you get your energy?
Extraverts = E
•are generally sociable
•are focused on the outer
world
•get energy by spending time
with others
•talk a lot & start conversations
•speak first, then think
•are quick to take action
•have many friends & many
interests
Introverts = I
•are generally quiet
•are focused on their inner
world
•get energy by spending time
alone
•mostly listen & wait for others
to talk first
•think first, then speak
•are slow to take action
•have a few deep friendships &
refined interests
20. Question 2 – How do you see the world & gather information?
Sensors = S
•have finely-tuned five senses
•pay attention to the details
•focus on what is real (in the
present)
•think in concrete terms
•like practical things
•like to do (make)
•are accurate and observant
•prefer to do things the
established way
iNtuitives = N
•use their “sixth sense”
•see the “big picture”
•focus on what is possible (in
the future)
•think in abstract terms
•like theories
•like to dream (design)
•are creative and imaginative
•prefer to try out new ideas
21. Question 3 – How do you make your decisions?
Thinkers = T
•mostly use their head
•make decisions based on logic
•are more interested in things
& ideas
•treat everybody the same
(emphasizing fairness)
•are more scientific in
describing the world
Feelers = F
•mostly use their heart
•make decisions based on their
values
•are more interested in people
& emotions
•treat people according to their
situation (emphasizing
compassion)
•are more poetic in describing
the world
22. Question 4 – How much do you like to plan ahead?
Judgers = J
•are organized and structured
•make plans in advance
•keep to the plan
•like to be in control of their life
•want to finalize decisions
Perceivers = P
•are casual and relaxed
•prefer to “go with the flow”
•are able to change and adapt
quickly
•like to simply let life happen
•want to find more information
28. Source: Tina Fey, Bossypants
Rules of Improv
• Always Agree
• Yes, AND…
• Make Statements
• There are no mistakes, only
opportunities
• Take care of your ensemble
The MBA will give you important business skills, but how will the world know about YOU? How will employers know your Unique Selling Proposition (USP)?
Future of shopping and commerce will be led by data
Future of shopping and commerce will be led by data
So how do you get started?
The magpie is a bird that lacks depth perception. As a result, it tends to pick up any bright, shiny object which it brings back to its nest.
In commerce, there is a term called “The Magpie Effect”
To be an entrepreneur, and to do marketing effectively, you need to meet clients, partners and investors. They can be found at industry trade shows. How does an under-funded startup or marketing department maximize ROI for the time and effort invested in a trade show?
The Registration Desk is the most important place at an event
Speakers are jet-lagged, exhausted. Offer them water and you will win a friend.
Adjust presentation style based on your audience’s interest / motivations / persona
Average attention span of your audience is 8 seconds, less than a Goldfish
Every compelling story has a VILLAIN…your company needs one too.
If you can not explain the product, audience and value proposition in one sentence, you will have great difficulty hiring people, raising funds, etc
Each person has a variety of skills and background that can have a meaningful impact on our own goals. Efficient networking is decoding that key data of each individual
Maintain your presence through blogging and thought leadership; This can be a blog in a well known industry publication, which also allows you free entry to the trade shows.
Send a LinkedIn invite within 3 hours of meeting. Also send the separate follow-up email request within 3 hours.
Keep the request BRIEF
One of the goals of an early stage company is to validate their proposition with the likely customer. If it is a B2B product, that means industry interviews, similar to a consulting project. That means lengthy interview, with script, transcription and collated results, Share a summary with your interview targets. This could allow for a warm call when the product is almost market ready.
Keep the request BRIEF
Listen to Understand or Respond?
Pair Exercise: LAST Word
First word of the response should begin with LAST word of the Partner’s sentence
Hey Amir, I just had a great cup of coffee
Coffee was the name of my hamster in college
College loans are the bane of my existence
What did it take to be successful in the exercise?
Exercise: Two people engage in a conversation about anything, but have to begin every sentence with the words, “thank you.” This underscores a key idea in improv: everything your colleagues offer is a gift about which you should feel grateful. When leaders, create an environment that welcomes and values contributions, people are willing to give bolder, more honest comments and take more risks.
Exercise: Group forms a circle and creates a new story one word at a time. Go around a dozen times, then stop to check in. Participants quickly learn that they have to balance their own ideas and expectations with those of the ensemble. No one can control the outcome. Words like “the” or “and” are just as important as “tortoise” or “hare.” Seemingly small contributions matter greatly to the whole
Exercise: A group makes a circle; one person stands in the middle, eyes closed. Everyone else silently chooses one member of the circle to be the leader, then begins to mimic any body movements he or she makes. The person in the middle opens his or her eyes and tries to determine who the leader is. We use this exercise to reinforce the idea that high-functioning improv ensembles find their leaders by looking for the right person at the right time, not formal titles.