Models of Persuasion : It involves Aristotle's Modes of Persuasion and Cialdini's Models of Persuasion both explained through the advertisement of Dabur Chyawanprash.

1. MODELS OF
PERSUASION
- Disha Bhatia (20DM074)
(Birla Institute of Management
Technology)

3. In two or three columns
Background of the
company:
 Industry: Fast-moving
consumer goods
 Founded: Calcutta, 1884
• Products based on Ayurveda
and Nature
• First company to start
experimenting with
Ayurveda.
DABUR
About the Product:
 India’s 1st Branded
Chyawanprash
 Made from more than 41
Ayurvedic herbs
 Clinically tested
 Boosts immunity
 Keeps immune system
healthy and strong under
all weather conditions

4. Aristotle’s Modes of Persuasion

5. About this templateETHOS
 Ethos is the credibility or trustworthiness that the speaker establishes in the
communication.
 It is the degree to which the speaker is perceived to be ethical, believable,
trustworthy, competent, responsible, and sincere.
 Ethos aim to convince the audience that the advertiser is reliable.
 The speaker either have ethos or needs to earn it.

7. About this templatePATHOS
 Pathos is persuasive technique that try to convince an audience through
emotions.
 Pathos advertisement techniques appeal to the senses, memory, nostalgia, or
shared experience.
 Pathos pull at the heartstrings and make the audience feel.

8. KINDNESS

9. SADNESS
HAPPINESS AND JOY

10. About this templateLOGOS
 Logos is the persuasive technique that aims to convince an audience by using
logic and reason.
 logos in advertisement include the citation of statistics, facts, charts, and
graphs.
 It can make a product seem like a more reasonable decision.

12. You can also split your contentCialdini’s Principles of Persuasion

13. About this templatePrinciple of Authority
People follow the lead of credible and
knowledgeable experts.

14. About this templatePrinciple of Reciprocity
People are obliged to give back to
others the form of a behavior, gift, or
service that they have received first.

15. About this templatePrinciple of Liking
People prefer to say yes to those
that they like, with whom they can
relate and find similarities.

16. IMPACT OF ADVERTISEMENT

17. THANK YOU!