New Age Of Polling
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Since the 2016 election, there has been a trend in public opinion and polling to diversify methodology beyond phone to a more hybrid approach that can include many different survey modes. Online surveys can be a crucial competent of any new approach. Check out the deck from our webinar, The New Age of Polling, to learn more about the importance of online polling, and how the sample that drives online surveys matters.
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New Age Of Polling
- 1. The New Age of Polling
- 2. Housekeeping
- 3. Vice President, Client Services • 8+ Years in Market Research • Staffer on multiple political campaigns ranging from House seats to gubernatorial and presidential tickets • Works with numerous polling and public opinion companies to assist in research • Host of the Poll Party podcast Adam Dietrich
- 4. “Without polls, [elites] would be guided only by letters to congressmen, the lobbying of pressure groups, and the reports of political henchmen.” George Gallup
- 6. www.bestppt.com Trends From AAPOR • Seeing new methodologies enter the fray, many yet to be tested in a presidential election cycle • Phone research is becoming more expensive • Major issue leading into the 2020 David Dutwin AAPOR President “Polls are the face of market research and it is imperative that they are not only accurate but explained and defended by the entire industry as we enter another election cycle.”
- 7. www.bestppt.com Trends From AAPOR • Other polling methods are being explored – especially online • Examples: • AP VoteCast competing with the National Election Pool for exit polling • Mixed methodology from probability-based panels • Introduction of new methods (i.e. mechanical turk and SMS-based options)
- 8. www.bestppt.com New Trends In Polling
- 9. www.bestppt.com Moving Beyond the Phone
- 14. www.bestppt.com Benefits of Conducting Polling Via Online Surveys
- 19. www.bestppt.com Not All Panels Are The Same 0% 10% 20% 30% 40% 50% 60% Total A B C D E H L W1 W2 W1 W2 W1 W2 W1 W2
- 20. www.bestppt.com Why Panels Are Different Recruiting methods Panel management Incentives Invitation methods Panel Attrition / Turnover Client needs Mergers & Acquisitions
- 22. www.bestppt.com Benefits Reduce panel bias / risk Increased feasibility Faster Results Higher consistency Ability to replace supplier (if necessary) with minimal impact to project results
- 24. www.bestppt.com How We Blend Technology Partners / Selection Process Processes / Design Human Element IntelliBlend®
- 25. www.bestppt.com IntelliBlend® Patented sample blending approach Blended in an intentional and controlled method Provides most representative and accurate demographic, behavioral and attitudinal data Blend sample from traditional and non- traditional sources Custom sample plan that best fits your project
- 26. www.bestppt.com Network & Reach Technology Partners / Selection Process Processes / Design Human Element IntelliBlend®
- 27. www.bestppt.com Targeting Data Points Voter Criteria: Verified Voter Registration National, State, Congressional, Municipal levels Party Affiliation (Democrat, Republican, Independent) Historical Election Turnout General and Primary Election Voting History Behavioral Data Points Environmentalists Pro Life/Pro Choice 2A Supporters/Gun Control Advocates Organized Labor Supporters Political Contributors Many more Geographic US National State Congressional Districts Additional Geo-Specific Targeting
- 28. www.bestppt.com SWIFT Digital Fingerprinting Advanced Bot & Fraud Detection Geo-IP Tracking
- 29. www.bestppt.com W W W . E M I - R S . C O M / M A R K E T I N G @ E M I - R S . C O M A D A M D I E T R I C H / A D A M . D I E T R I C H @ E M I – R S . C O M