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Similar to ONLINE AUDIENCE REPORT DECEMBER 2017 (6)
More from Audit Bureau of Circulation and Internet Moldova (16)
ONLINE AUDIENCE REPORT DECEMBER 2017
- 2. SMTAI // DECEMBER 2017
SEX
AUDIENCE COMPOSITION
49%51%
78%
78%
75%
72%
61%
58%
58%
56%
56%
55%
54%
54%
53%
52%
52%
49%
49%
48%
47%
45%
45%
44%
44%
43%
42%
41%
40%
40%
35%
35%
32%
22%
22%
25%
28%
39%
42%
42%
44%
44%
45%
46%
46%
47%
48%
48%
51%
51%
53%
53%
55%
55%
56%
56%
57%
58%
59%
60%
60%
65%
65%
68%
mamaplus.md
unica.md
moldovenii.md
rtr.md
perfecte.md
diez.md
bancamea.md
realitatea.md
timpul.md
protv.md
fest.md
ok.ru
ivi.ru
esp.md
md.mail.ru
mama.md
mold-street.com
deschide.md
zdg.md
sputnik.md
999.md
bani.md
megogo.net
ria.ru
noi.md
point.md
kp.md
newsmaker.md
forum.md
play.md
allprices.md
- 3. SEX
PAGE VIEW COMPOSITION
SMTAI // DECEMBER 2017
49%51%
85%
84%
79%
72%
71%
65%
65%
60%
59%
57%
56%
52%
52%
52%
51%
51%
50%
50%
45%
42%
40%
40%
37%
35%
34%
34%
27%
26%
25%
24%
17%
17%
15%
16%
21%
28%
29%
35%
35%
40%
41%
43%
44%
48%
48%
48%
49%
49%
50%
50%
55%
58%
60%
60%
63%
65%
66%
66%
73%
74%
75%
76%
83%
83%
mamaplus.md
moldovenii.md
unica.md
perfecte.md
mama.md
ria.ru
diez.md
fest.md
ok.ru
protv.md
rtr.md
ivi.ru
mold-street.com
md.mail.ru
Internet
megogo.net
realitatea.md
kp.md
sputnik.md
noi.md
999.md
zdg.md
bani.md
point.md
esp.md
newsmaker.md
timpul.md
forum.md
play.md
deschide.md
allprices.md
bancamea.md
- 4. SEX
TIME COMPOSITION
SMTAI // DECEMBER 2017
47%
53%
92%
86%
81%
77%
77%
65%
64%
64%
60%
60%
59%
58%
57%
52%
52%
48%
45%
37%
36%
35%
34%
34%
34%
31%
31%
26%
22%
20%
15%
12%
7%
8%
14%
19%
23%
23%
35%
36%
36%
40%
40%
41%
42%
43%
48%
48%
52%
55%
63%
64%
65%
66%
66%
66%
69%
69%
74%
78%
80%
85%
88%
93%
mamaplus.md
moldovenii.md
mama.md
unica.md
perfecte.md
ria.ru
protv.md
diez.md
mold-street.com
rtr.md
ok.ru
noi.md
fest.md
megogo.net
md.mail.ru
ivi.ru
kp.md
999.md
realitatea.md
point.md
play.md
sputnik.md
forum.md
esp.md
zdg.md
newsmaker.md
bani.md
timpul.md
allprices.md
deschide.md
bancamea.md
- 5. AGE
AUDIENCE COMPOSITION
SMTAI // DECEMBER 2017
9%
25%
21%
17%
29%
15- 19
20- 29
30- 39
40- 49
50+
21%
20%
15%
13%
12%
12%
11%
11%
10%
9%
9%
8%
7%
7%
6%
6%
6%
6%
5%
5%
5%
4%
4%
3%
3%
3%
3%
26%
23%
15%
27%
30%
18%
27%
32%
37%
24%
30%
24%
37%
24%
21%
25%
25%
37%
23%
26%
14%
26%
6%
18%
12%
10%
10%
9%
17%
12%
9%
17%
22%
26%
38%
23%
20%
20%
17%
28%
19%
24%
25%
18%
29%
22%
23%
27%
23%
22%
28%
17%
23%
18%
19%
8%
10%
12%
14%
19%
19%
10%
19%
7%
11%
8%
16%
20%
17%
21%
12%
18%
17%
18%
13%
19%
20%
19%
20%
19%
18%
18%
36%
17%
30%
24%
14%
15%
15%
14%
21%
23%
16%
17%
27%
34%
15%
21%
31%
25%
19%
14%
30%
20%
24%
24%
22%
31%
27%
23%
16%
31%
23%
29%
29%
41%
36%
63%
62%
61%
61%
41%
45%
65%
diez.md
bancamea.md
moldovenii.md
mamaplus.md
ivi.ru
timpul.md
ok.ru
megogo.net
allprices.md
md.mail.ru
999.md
unica.md
fest.md
forum.md
realitatea.md
play.md
mama.md
bani.md
point.md
perfecte.md
esp.md
protv.md
mold-street.com
deschide.md
noi.md
ria.ru
sputnik.md
kp.md
newsmaker.md
zdg.md
rtr.md
- 6. AGE
PAGE VIEW COMPOSITION
SMTAI // DECEMBER 2017
8%
29%
20%
18%
25%
15- 19
20- 29
30- 39
40- 49
50+
30%
30%
24%
13%
12%
10%
10%
9%
7%
6%
5%
5%
5%
4%
2%
2%
2%
2%
2%
39%
24%
20%
7%
31%
34%
30%
33%
37%
47%
36%
20%
16%
11%
20%
46%
2%
3%
3%
8%
20%
3%
2%
4%
28%
12%
3%
6%
2%
4%
10%
13%
18%
23%
14%
18%
32%
18%
23%
24%
19%
24%
17%
17%
32%
33%
25%
19%
6%
6%
20%
25%
3%
8%
6%
31%
26%
6%
47%
13%
19%
9%
10%
7%
14%
5%
14%
8%
19%
16%
14%
13%
13%
48%
18%
41%
12%
17%
49%
6%
81%
23%
25%
8%
5%
16%
24%
24%
18%
7%
13%
24%
24%
8%
22%
19%
60%
26%
15%
23%
20%
18%
14%
21%
11%
46%
11%
33%
10%
27%
84%
8%
48%
29%
86%
83%
74%
16%
37%
74%
40%
71%
53%
57%
diez.md
allprices.md
megogo.net
moldovenii.md
ivi.ru
mamaplus.md
ok.ru
fest.md
999.md
play.md
unica.md
forum.md
md.mail.ru
bancamea.md
bani.md
mama.md
mold-street.com
timpul.md
esp.md
realitatea.md
protv.md
noi.md
ria.ru
sputnik.md
perfecte.md
point.md
rtr.md
deschide.md
kp.md
newsmaker.md
zdg.md
- 7. AGE
TIME COMPOSITION
SMTAI // DECEMBER 2017
8%
25%
18%
20%
29%
15- 19
20- 29
30- 39
40- 49
50+
33%
25%
19%
15%
13%
13%
12%
10%
7%
6%
5%
5%
4%
3%
2%
2%
2%
43%
18%
26%
27%
36%
30%
27%
35%
24%
21%
34%
14%
46%
18%
23%
10%
5%
9%
16%
6%
6%
25%
18%
16%
16%
24%
33%
20%
26%
16%
11%
4%
21%
33%
3%
30%
21%
31%
12%
38%
12%
65%
44%
13%
23%
18%
6%
22%
46%
78%
15%
22%
32%
25%
21%
24%
10%
29%
49%
79%
68%
48%
7%
91%
34%
33%
26%
93%
5%
79%
6%
77%
30%
44%
55%
23%
66%
diez.md
megogo.net
allprices.md
moldovenii.md
mamaplus.md
play.md
ivi.ru
ok.ru
999.md
fest.md
forum.md
unica.md
md.mail.ru
ria.ru
sputnik.md
realitatea.md
mama.md
timpul.md
point.md
protv.md
perfecte.md
noi.md
esp.md
rtr.md
bancamea.md
kp.md
deschide.md
bani.md
zdg.md
mold-street.com
newsmaker.md
- 8. EDUCATION
AUDIENCE COMPOSITION
SMTAI // DECEMBER 2017
40%
6%
18%
19%
17%
University
College
Lyceum
Specialized
Middle
22%
20%
18%
18%
17%
16%
14%
14%
13%
12%
12%
11%
11%
11%
11%
10%
10%
9%
9%
9%
7%
7%
6%
6%
4%
3%
3%
23%
19%
21%
23%
18%
17%
13%
9%
12%
13%
8%
24%
8%
16%
10%
13%
14%
10%
14%
7%
12%
11%
12%
9%
10%
7%
9%
4%
3%
2%
20%
10%
21%
22%
18%
19%
6%
10%
7%
10%
19%
5%
20%
18%
20%
14%
27%
18%
16%
21%
17%
29%
5%
12%
17%
22%
21%
11%
21%
6%
4%
6%
7%
7%
5%
6%
5%
9%
10%
8%
9%
5%
10%
1%
5%
6%
17%
6%
7%
6%
0%
3%
4%
5%
3%
4%
4%
4%
5%
10%
2%
29%
44%
32%
33%
40%
42%
58%
57%
59%
56%
57%
50%
59%
50%
55%
45%
43%
55%
55%
63%
60%
50%
72%
71%
65%
64%
64%
77%
64%
90%
92%
ok.ru
rtr.md
megogo.net
ivi.ru
md.mail.ru
999.md
kp.md
ria.ru
noi.md
sputnik.md
mamaplus.md
esp.md
timpul.md
play.md
forum.md
moldovenii.md
allprices.md
mama.md
point.md
bancamea.md
protv.md
diez.md
newsmaker.md
perfecte.md
realitatea.md
fest.md
unica.md
deschide.md
bani.md
zdg.md
mold-street.com
- 9. EDUCATION
PAGE VIEW COMPOSITION
SMTAI // DECEMBER 2017
28%
17%
16%
15%
15%
15%
15%
14%
12%
12%
11%
10%
8%
7%
6%
5%
5%
5%
5%
4%
3%
2%
25%
30%
20%
21%
15%
7%
4%
14%
4%
4%
11%
8%
12%
8%
7%
7%
22%
9%
6%
7%
15%
26%
4%
5%
6%
1%
3%
1%
23%
13%
29%
25%
11%
45%
7%
3%
8%
34%
4%
2%
18%
3%
13%
13%
5%
21%
10%
15%
13%
3%
4%
1%
18%
13%
28%
2%
1%
4%
7%
6%
6%
2%
6%
7%
4%
8%
3%
5%
14%
5%
4%
6%
6%
14%
4%
3%
9%
2%
1%
2%
2%
4%
24%
1%
18%
35%
29%
36%
53%
27%
71%
62%
74%
46%
60%
75%
58%
76%
68%
61%
68%
62%
76%
73%
60%
69%
95%
90%
91%
72%
81%
45%
95%
97%
95%
ok.ru
ivi.ru
megogo.net
999.md
md.mail.ru
allprices.md
mama.md
rtr.md
ria.ru
diez.md
sputnik.md
kp.md
play.md
noi.md
forum.md
moldovenii.md
bancamea.md
mamaplus.md
protv.md
perfecte.md
point.md
esp.md
timpul.md
realitatea.md
newsmaker.md
fest.md
bani.md
unica.md
mold-street.com
deschide.md
zdg.md
31%
5%
21%
21%
21%
University
College
Lyceum
Specialized
Middle
- 10. EDUCATION
TIME COMPOSITION
SMTAI // DECEMBER 2017
41%
27%
18%
15%
15%
15%
14%
13%
13%
13%
12%
12%
8%
6%
4%
3%
2%
2%
2%
3%
26%
21%
14%
33%
11%
2%
4%
21%
21%
5%
4%
9%
9%
5%
14%
7%
4%
6%
1%
29%
12%
25%
9%
2%
1%
38%
21%
11%
11%
9%
3%
34%
25%
45%
9%
4%
14%
8%
15%
9%
3%
3%
1%
12%
13%
37%
11%
6%
8%
7%
7%
6%
1%
5%
8%
2%
4%
2%
19%
5%
3%
8%
2%
3%
1%
4%
3%
27%
15%
16%
19%
60%
53%
34%
59%
80%
78%
24%
39%
35%
73%
60%
66%
80%
61%
80%
90%
87%
97%
98%
69%
72%
74%
74%
34%
100%
72%
94%
99%
100%
allprices.md
ok.ru
rtr.md
md.mail.ru
ivi.ru
play.md
mama.md
kp.md
megogo.net
999.md
diez.md
ria.ru
sputnik.md
forum.md
protv.md
point.md
perfecte.md
realitatea.md
noi.md
newsmaker.md
timpul.md
bancamea.md
fest.md
esp.md
mamaplus.md
unica.md
deschide.md
moldovenii.md
bani.md
zdg.md
mold-street.com
30%
7%
19%
22%
21%
University
College
Lyceum
Specialized
Middle
- 20. HOUSEHOLD NET INCOME
AUDIENCE COMPOSITION
73%
20%
5%
2%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
81%
81%
79%
75%
73%
72%
72%
70%
70%
69%
68%
66%
65%
65%
65%
64%
63%
63%
62%
62%
60%
60%
59%
58%
58%
54%
53%
52%
51%
48%
46%
17%
18%
21%
21%
20%
22%
19%
22%
19%
21%
27%
30%
23%
21%
24%
24%
22%
26%
26%
27%
22%
29%
30%
32%
26%
30%
23%
33%
37%
5%
7%
3%
5%
4%
6%
7%
5%
10%
7%
11%
5%
7%
5%
8%
12%
8%
12%
14%
11%
10%
10%
15%
11%
10%
11%
12%
11%
19%
13%
12%
2%
1%
1%
2%
1%
1%
3%
1%
2%
2%
8%
2%
4%
3%
5%
2%
3%
2%
3%
3%
4%
2%
2%
3%
9%
6%
7%
6%
5%
moldovenii.md
rtr.md
ok.ru
ivi.ru
md.mail.ru
noi.md
sputnik.md
ria.ru
unica.md
999.md
play.md
megogo.net
timpul.md
esp.md
mamaplus.md
allprices.md
kp.md
mama.md
diez.md
protv.md
forum.md
point.md
bani.md
perfecte.md
realitatea.md
fest.md
deschide.md
mold-street.com
newsmaker.md
zdg.md
bancamea.md
SMTAI // DECEMBER 2017
- 21. AUDIENCE COMPOSITION
Platform Population
PC 1 361 770
Phone 1 150 256
Tablet 331 709
Total 1 768 942
PLATFORM
SMTAI // DECEMBER 2017
Real Users (MD) Reach - Internet
Site PC Phone Tablet Total PC Phone Tablet Total
md.mail.ru 750.553 37.079 59.503 785.431 55,12% 3,22% 17,94% 44,40%
ok.ru 732.203 409.021 113.017 885.240 53,77% 35,56% 34,07% 50,04%
999.md 446.009 372.652 109.667 634.066 32,75% 32,40% 33,06% 35,84%
point.md 253.602 171.403 60.296 354.044 18,62% 14,90% 18,18% 20,01%
ivi.ru 209.381 76.444 50.765 294.143 15,38% 6,65% 15,30% 16,63%
protv.md 140.014 140.505 31.606 231.778 10,28% 12,22% 9,53% 13,10%
sputnik.md 131.062 97.666 32.598 221.793 9,62% 8,49% 9,83% 12,54%
noi.md 112.662 43.037 23.128 156.064 8,27% 3,74% 6,97% 8,82%
mama.md 102.068 48.583 20.490 152.431 7,50% 4,22% 6,18% 8,62%
forum.md 86.455 13.763 15.427 107.523 6,35% 1,20% 4,65% 6,08%
kp.md 79.435 35.842 19.509 116.918 5,83% 3,12% 5,88% 6,61%
megogo.net 77.255 3.421 16.225 95.289 5,67% 0,30% 4,89% 5,39%
play.md 75.210 17.291 13.569 98.217 5,52% 1,50% 4,09% 5,55%
diez.md 73.038 92.242 16.713 157.803 5,36% 8,02% 5,04% 8,92%
ria.ru 67.621 23.860 18.137 97.568 4,97% 2,07% 5,47% 5,52%
perfecte.md 64.812 60.654 11.972 114.316 4,76% 5,27% 3,61% 6,46%
timpul.md 64.686 57.868 12.838 118.381 4,75% 5,03% 3,87% 6,69%
realitatea.md 48.849 37.981 9.579 79.745 3,59% 3,30% 2,89% 4,51%
fest.md 43.563 33.986 7.863 78.846 3,20% 2,95% 2,37% 4,46%
deschide.md 34.621 56.481 12.027 89.324 2,54% 4,91% 3,63% 5,05%
unica.md 33.062 69.979 9.125 99.082 2,43% 6,08% 2,75% 5,60%
zdg.md 27.336 25.298 5.358 51.539 2,01% 2,20% 1,62% 2,91%
mamaplus.md 27.037 46.460 8.323 73.029 1,99% 4,04% 2,51% 4,13%
newsmaker.md 23.785 35.823 11.790 62.873 1,75% 3,11% 3,55% 3,55%
moldovenii.md 22.987 37.769 8.631 66.978 1,69% 3,28% 2,60% 3,79%
esp.md 15.898 24.356 5.780 40.612 1,17% 2,12% 1,74% 2,30%
bani.md 14.823 16.372 2.707 31.499 1,09% 1,42% 0,82% 1,78%
allprices.md 12.822 7.717 2.637 22.830 0,94% 0,67% 0,79% 1,29%
rtr.md 12.753 6.951 3.717 20.717 0,94% 0,60% 1,12% 1,17%
mold-street.com 12.299 6.053 1.859 18.876 0,90% 0,53% 0,56% 1,07%
bancamea.md 6.911 4.587 972 11.473 0,51% 0,40% 0,29% 0,65%
- 22. PAGE VIEW COMPOSITION
DOMESTIC PAGE VIEWS
PLATFORM
50%46%
4%
51%
42%
46%
36%
58%
42%
38%
29%
20%
38%
50%
40%
84%
39%
61%
36%
58%
51%
18%
97%
88%
24%
63%
38%
69%
40%
61%
86%
64%
26%
42%
69%
59%
59%
61%
47%
55%
19%
52%
50%
61%
40%
55%
58%
69%
77%
58%
47%
57%
12%
56%
32%
60%
34%
44%
79%
2%
6%
72%
34%
57%
26%
57%
38%
11%
31%
72%
55%
28%
38%
34%
33%
47%
40%
78%
45%
4%
3%
4%
2%
2%
2%
3%
2%
2%
4%
3%
3%
4%
5%
7%
4%
7%
4%
3%
1%
7%
4%
3%
5%
6%
3%
2%
4%
5%
2%
3%
3%
3%
7%
6%
5%
4%
3%
4%
999.md
agora.md
allprices.md
autoblog.md
bancamea.md
bani.md
deschide.md
diez.md
ea.md
esp.md
expresul.md
fest.md
forum.md
golos.md
ivi.ru
kankan.md
kp.md
mama.md
mamaplus.md
md.mail.ru
megogo.net
moldovenii.md
mold-street.com
newsmaker.md
noi.md
ok.ru
perfecte.md
play.md
point.md
promotime.md
protv.md
realitatealive.md
realitatea.md
ria.ru
rtr.md
sputnik.md
timpul.md
unica.md
zdg.md
SMTAI // DECEMBER 2017