3. Problem
75% of customers spend money on multiply services that partially cover
their needs, because telecoms sell bundles, and majority of services
included in these bundles are useless
Mandatory (but useless) services provided by ISP and huge prices for
internet connection
85% of rural areas don’t have 5G connection
70% of cities don’t have 5G connection
41.37% share streaming service accounts with others to save on costs
Over the course of a lifetime, Americans will spend an average of
$203,830 on internet and mobile
4. Solution
Pigeon M offers internet connection (fixed and mobile) to the
uncovered locations (and not only) and to the business and residential
buildings
5. Traction
• $19K revenue last month
• $50.5K revenue last 6 months
• 20 installed locations of San
Fernando Valley
• 80 locations of San Fernando
Valley are in waiting list
6. The Business Model Canvas
Key Partners
• Financial
organizations
• Investors
• Device providers
(Verizon, CradlePoint-
Ericsson Company,
Pepewave, Ubiquity,
ARUBA-Hewlett-
Packard)
• Internet providers
(Verizon)
• Solar systems
providers
Key Activities
• Installation
• Customer services
• Marketing
• Billing system and
Mobile App
development
• Fundraising
Value Propositions
• In average 50% cheaper than internet providers’
prices
• Backup or all devices are powered by Solar Energy
• Remote services, which increases customer
service speed and quality
• Worldwide and well-known providers of all
devices used in the network, including routers,
sensors, cameras, drones, etc.
• No installation fee, no prepayment for devices
• 24/7 customer service
• Stable internet connection
• Security system and building maintenance system
• Videoconferencing
Customer Relationships
• Automated service (Automized
billing system, CRM)
• Dedicated services, customized per
user
Customer
Segments
• B2C (Mass
market)
• B2B
(Residential
and Business
buildings)
Channels
• Awareness: Personal relationship,
emails and letters with proposals;
• Evaluation: Through App
• Purchase: Installment based on
Contract, then monthly payment
for services
• Delivery: Network
• After sales: Through App
Key Resources
• Devices
• Billing system
• Mobile App
• Technicians
• Staff
Cost Structure
• Installation Cost (Business Buildings: up to $6,000, residential Buildings: up to
$3,500)
• Devices (routers, antennas, sensors, cameras, drones, etc.)
• Staff (including Technicians) Salary
• Interests of Financial institutions
• Internet services
• Marketing and Sales
Revenue Streams
• Monthly fee (B2C: $45, B2B: $185)
• Additional revenue for Value Added Services
7. Market (only residential buildings)
TAM
144M homes in the USA
549K housing units in SFV
SAM
Average 50% will change
the vendor due to cheaper
price
72M homes in the USA
274K house units in SFV
SOM
10% is the minimum target
that we will achieve ($45 is
the average price per
customer)
7.2M homes in the USA
27.4 house units in SFV
8. Competitors
Pigeon M’s internet is up
to 50% cheaper than
other providers’ internet
Pigeon M’s internet is more
stable because of
independent energy supply
by the solar system
Pigeon M provides also
buildings’ security and
maintenance systems,
videoconferencing solutions
9. Financial model (in mln. USD)
1st year 2nd year 3rd year 4th year 5th year
Revenue $23.5 $401.6 $1,445.2 $3,222.5 $5,787.2
COGS $10.7 $169.3 $596.5 $1,302.6 $2,339.2
SG&A $388 $8.3 $16.8 $37.1 $71.5
EBIDTA $8.9 $223.9 $831.9 $1,882.8 $3,376.5
Net Profit $7.1 $179.1 $665.5 $1,506.2 $2,701.2
Free Cash Flow $6.0 $175.9 $655.2 $1,496.4 $2,683.5
Free Cash Flow Margin 25% 44% 45% 46% 46%
10. Funding
• $3M investment for 10% of
share of the company
• Sequential investment option is
also available based on
milestones defined and achieved
31%
49%
20%
COGS Staff (incl. Technicians) Office Maintenance
12. The Team
Ashot Mirzoian
CTO
Tigran Shahinyan
Project Coordinator
Manuk Eghiazaryan
Chief Technician
Garnik Mirzoian
Chief Technician
Genri Akopian
Front End
Ashot Alajanyan
UX/UI
Marine K.
Data Analyst