2. Lagos, Portugal is a popular coastal city known for its beaches,
seafood cuisine, and historic sites. In planning for increased
tourism, the city will need to consider transportation infrastructure to
handle more visitors, policies to manage crowds, and ways to
preserve local culture while benefiting economically.
3. Research
Survey visitors to understand demand for
attractions
Analyze online reviews and social media Research competitor destinations
Research on tourism trends and competitors will help determine what types of
attractions to invest in to attract more visitors.
4. Set Goals
Target demographics Desired experiences Environmental sustainability
Economic sustainability Social sustainability
8. Create Tourism Products
• Develop guided walking and bus tours
Create walking tours and open-top bus tours that take visitors to
key landmarks and provide history and context.
• Organize cultural festivals
Plan annual festivals celebrating local food, music, dance, and
other cultural traditions.
• Promote water recreation
Offer kayaking, sailing, fishing, and other activities on the
lagoon and beaches.
• Develop an arts district
Designate an area for galleries, street art, live music, and
events to showcase local artists.
9. Train Hospitality Staff
Language training Customer service Local knowledge
Proper training of hospitality staff in language, customer service and local knowledge
will lead to better experience for tourists in Lagos.
10. Launch Marketing Campaigns
Promote Lagos on Facebook Partner with influencers Update media resources
Attend tourism trade shows Offer fam trips
11. Open Access
% of transportation sites made accessible
% of roads with wheelchair
access ramps
% of buses with wheelchair lifts
% of subway stations with elevators
