It is a car discretionary ppt that is used to discover all the new features of the company . It is a case study that can be used to determine the importance of the car manufacturers

1. PORSCHE
911
PORSCHE
911
DESIGN THINKING
CASE STUDY ON :
DESIGN THINKING
CASE STUDY ON :
By
Jones James 33
Zenith Kalaria 36
Aditya Karhale 40

2. WHAT IS
DESIGN THINKING ?
Design thinking centers on user empathy, creative
problem-solving, and iterative refinement through
prototyping and testing.
User-centered design is vital for enhancing
satisfaction, usability, fostering innovation,
increasing efficiency, reducing risk, and ensuring
market relevance by prioritizing user needs
throughout the design process.
Together, these principles contribute to the
creation of successful and impactful solutions.

3. AREA OF DESIGN AND NAME OF
THE PRODUCT :
Automotive
Design
Porsche
Area Of Design
911 GT3 RS
Name of the Product specifications
Engine : 4.0L Flat 6
Max Power: 518 bhp
Max Torque: 465 Nm
0-100 kmph: 3.2 s

4. INTRODUCING
THE PRODUCT
The Porsche 911 GT3 RS epitomizes high-
performance sports cars, boasting a high-revving
engine, precise PDK transmission, and
aerodynamic enhancements. With a distinctive
design featuring a wider body and lightweight
construction, it offers a driver-focused interior.
This track-inspired powerhouse delivers
unparalleled agility, impressive downforce, and
exceptional braking, making it a coveted choice for
enthusiasts seeking an exhilarating driving
experience.

5. Problem Definition, User Needs, and Research
Problem Definition:
Elevating the Porsche 911 GT3 RS while preserving its
high-performance legacy and iconic design, striking a
balance between speed, agility, and aesthetics.
User Needs:
Performance:
1.
Enhancing speed, superior handling, and track-
oriented performance.
Design Aesthetics:
2.
Meeting the aesthetic preferences of automotive
enthusiasts for a visually striking appearance.
Research for User Needs:
Thorough research involved engaging with
enthusiasts, track performance analysis, and user
feedback sessions to capture emotional and
functional aspects

6. USER PERSONAS AND INSIGHTS
Seeks peak performance and track capabilities.
Prioritizes speed, agility, and cutting-edge
technology.
Values the Porsche brand legacy.
Values a visually striking design and unique
aesthetics.
Appreciates the balance between form and
function.
Aspires to own a high-performance sports car as
a status symbol.
Performance Enthusiast -
Alex
Aesthetic Admirer - Taylor
To effectively address user needs, we crafted detailed personas representing our target
audience for the Porsche 911 GT3 RS.

7. USER PERSONAS AND INSIGHTS
Key Insights
The importance of track-oriented performance
and technological advancements for
enthusiasts like Alex.
The significance of a visually striking design
and the balance between form and function for
users like Taylor.
A common appreciation for the iconic Porsche
legacy and brand reputation.

8. IDEATION PROCESS
Automotive Engineers:
1.
Contributed technical insights on optimizing performance,
aerodynamics, and drivetrain technologies.
Designers:
2.
Provided creative inputs to ensure a visually striking and
balanced design, aligning with the preferences of users like
Taylor.
User Experience Specialists:
3.
Focused on incorporating cutting-edge technology, addressing
the desires of users like Alex for advanced features and
innovations.
Market Analysts:
4.
Offered insights into market trends, competitor analysis, and
emerging technologies to ensure the Porsche 911 GT3 RS
remained competitive and future-proof.
Diverse Team Contribution:
The ideation process for enhancing the Porsche 911 GT3 RS involved a diverse
team that brought a range of expertise and perspectives to the table.

9. 1.Performance Pinnacle:
The integration of advanced drivetrain technologies and aerodynamic improvements elevated
the Porsche 911 GT3 RS to new heights in terms of speed, handling, and overall performance.
2.Visual Splendor:
The visually striking design enhancements not only captivated the aesthetic admirers like
Taylor but also contributed to the car's aerodynamic efficiency.
3.Cutting-Edge Technology:
such as an advanced infotainment system and driver-assistance features, enhanced the
overall user experience. This positive impact appealed to tech-savvy users while maintaining
the brand's commitment to innovation.
4.Market Recognition:
The positive response from users and the automotive industry garnered increased market
recognition. The Porsche 911 GT3 RS achieved critical acclaim, with accolades for its
performance, design, and innovative features.
1.Performance Pinnacle:
The integration of advanced drivetrain technologies and aerodynamic improvements elevated
the Porsche 911 GT3 RS to new heights in terms of speed, handling, and overall performance.
2.Visual Splendor:
The visually striking design enhancements not only captivated the aesthetic admirers like
Taylor but also contributed to the car's aerodynamic efficiency.
3.Cutting-Edge Technology:
such as an advanced infotainment system and driver-assistance features, enhanced the
overall user experience. This positive impact appealed to tech-savvy users while maintaining
the brand's commitment to innovation.
4.Market Recognition:
The positive response from users and the automotive industry garnered increased market
recognition. The Porsche 911 GT3 RS achieved critical acclaim, with accolades for its
performance, design, and innovative features.
Positive Impact
Positive Impact

10. Future Improvement and Expansion
Future Improvement and Expansion
Eco-Friendly Advancements:
1
1.
.
Exploring eco-friendly materials and alternative powertrain options to align with evolving
environmental consciousness without compromising performance.
Integration of Autonomous Features:
2
2.
.
Investigating the integration of autonomous driving features, balancing the thrill of manual
driving with advanced driver-assistance technologies for a more versatile driving
experience.
Enhanced Connectivity:
3
3.
.
Focusing on further advancements in connectivity, including seamless integration with
smart devices, enhanced infotainment options, and connectivity features that cater to the
modern lifestyle of users.
Eco-Friendly Advancements:
1.
Exploring eco-friendly materials and alternative powertrain options to align with evolving
environmental consciousness without compromising performance.
Integration of Autonomous Features:
2.
Investigating the integration of autonomous driving features, balancing the thrill of manual
driving with advanced driver-assistance technologies for a more versatile driving
experience.
Enhanced Connectivity:
3.
Focusing on further advancements in connectivity, including seamless integration with
smart devices, enhanced infotainment options, and connectivity features that cater to the
modern lifestyle of users.
While the redesign of the Porsche 911 GT3 RS has been met with acclaim,
continuous innovation remains a priority for sustained success.
Areas for Future Improvement:
Areas for Future Improvement:

11. MERITS
Creativity:
1
1.
.
The design thinking process fostered a highly creative approach, evident in the
incorporation of innovative features, striking aesthetics, and a harmonious balance between
form and function.
Innovation:
2
2.
.
Innovations in drivetrain technologies, aerodynamics, and connectivity positioned the
Porsche 911 GT3 RS at the forefront of high-performance sports cars.
Research-Driven Solutions:
3
3.
.
User-centric research played a pivotal role in shaping the design, ensuring that it resonated
with the desires and preferences of the target audience.
Novelty:
4
4.
.
The redesigned model introduced novel features, pushing the boundaries of what a high-
performance sports car could offer.
Creativity:
1.
The design thinking process fostered a highly creative approach, evident in the
incorporation of innovative features, striking aesthetics, and a harmonious balance between
form and function.
Innovation:
2.
Innovations in drivetrain technologies, aerodynamics, and connectivity positioned the
Porsche 911 GT3 RS at the forefront of high-performance sports cars.
Research-Driven Solutions:
3.
User-centric research played a pivotal role in shaping the design, ensuring that it resonated
with the desires and preferences of the target audience.
Novelty:
4.
The redesigned model introduced novel features, pushing the boundaries of what a high-
performance sports car could offer.
Design Merits:
The redesigned Porsche 911 GT3 RS garnered noteworthy acclaim for its exemplary design,
marking significant achievements in creativity, innovation, research, and novelty.
Design Merits:
The redesigned Porsche 911 GT3 RS garnered noteworthy acclaim for its exemplary design,
marking significant achievements in creativity, innovation, research, and novelty.

12. CRITIQUES AND COMMENTS
CRITIQUES AND COMMENTS
While it received widespread acclaim, acknowledging both merits and
critiques is essential for continuous improvement.
While it received widespread acclaim, acknowledging both merits and
critiques is essential for continuous improvement.
1.Feedback on Interior Comfort:
Some users provided feedback on the need for improved interior comfort,
suggesting opportunities for refinement in seating and cabin ergonomics.
2.Integration of Sustainable Materials:
Critics noted the potential for further integration of sustainable materials in the
interior and exterior design to align with contemporary environmental
considerations.
3.Price Considerations:
Some critiques revolved around price considerations, emphasizing the need to
balance high-end features with affordability to widen the target market.
1.Feedback on Interior Comfort:
Some users provided feedback on the need for improved interior comfort,
suggesting opportunities for refinement in seating and cabin ergonomics.
2.Integration of Sustainable Materials:
Critics noted the potential for further integration of sustainable materials in the
interior and exterior design to align with contemporary environmental
considerations.
3.Price Considerations:
Some critiques revolved around price considerations, emphasizing the need to
balance high-end features with affordability to widen the target market.

13. KEY POINTS SUMMARY
KEY POINTS SUMMARY
1. Redefined Performance: The Porsche 911 GT3 RS redesign successfully elevated
performance, setting new standards for speed, handling, and track capabilities.
2. Striking Visual Design: The visually striking design of the Porsche 911 GT3 RS
captured the essence of automotive aesthetics, creating a harmonious blend between
form and function.
3.User-Centric Innovation: A user-centric design thinking approach drove innovation,
ensuring that features and advancements directly addressed the preferences and
needs of the target audience.
4.Design Thinking Triumph: The success of the Porsche 911 GT3 RS redesign
showcased the triumph of design thinking principles. From empathetic user research
to diverse team ideation and transformative implementation, the design thinking
process proved instrumental in achieving a harmonious balance between heritage and
innovation.
1. Redefined Performance: The Porsche 911 GT3 RS redesign successfully elevated
performance, setting new standards for speed, handling, and track capabilities.
2. Striking Visual Design: The visually striking design of the Porsche 911 GT3 RS
captured the essence of automotive aesthetics, creating a harmonious blend between
form and function.
3.User-Centric Innovation: A user-centric design thinking approach drove innovation,
ensuring that features and advancements directly addressed the preferences and
needs of the target audience.
4.Design Thinking Triumph: The success of the Porsche 911 GT3 RS redesign
showcased the triumph of design thinking principles. From empathetic user research
to diverse team ideation and transformative implementation, the design thinking
process proved instrumental in achieving a harmonious balance between heritage and
innovation.

14. CONCLUSION
CONCLUSION
In conclusion, the Porsche 911 GT3 RS design thinking case study
exemplifies the successful integration of innovation, user-centricity, and
transformative design. From redefining performance benchmarks to
striking a balance between aesthetics and function, the redesigned
model has not only met but exceeded user expectations, solidifying its
position as a pinnacle in the high-performance sports car segment.
In conclusion, the Porsche 911 GT3 RS design thinking case study
exemplifies the successful integration of innovation, user-centricity, and
transformative design. From redefining performance benchmarks to
striking a balance between aesthetics and function, the redesigned
model has not only met but exceeded user expectations, solidifying its
position as a pinnacle in the high-performance sports car segment.

15. THANK YOU!
THANK YOU!