Prachay Capital | Busienss Magazine in India | Business connect

www.businessconnectindia.in | Vol. 6 | Special Edition January 2024 INDIA
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www.businessconnectindia.in | Vol. 6 | Special Edition January 2024 INDIA www.businessconnectindia.in | Vol. 6 | Special Edition January 2024 INDIA
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Kajal Dobhal
Kajal@businessconnectindia.in
The culture of the workplace has an immense impact on whether a business
succeeds or falls. Companies should focus on creating a positive workplace
culture that reflects talent demographics as much as it does the customer.
According to a recent Pearson Skills Outlook survey, “ 88% of Indian workers
believe that to be relevant in the job market, they must constantly acquire new
skills and receive training.” Employee retention is on the minds of every company
owner, but continuous growth is on the minds of the employees that companies
need to focus on.
Employees are eager to work for organizations that place a strong emphasis on
positive, flexible, inspirational leadership and career growth. The transformation
is here to stay, and companies on our “India’s Great Workplaces to Shape Your
Career” list are transforming to get it right, according to their employees. Their
success has been largely attributed to placing a high priority on employee
development and giving them feedback in ways that help them feel heard,
supported, and respected.
The edition features organizations from different industry verticals with
flexible work environments, transparent leaders, and growth-focused work
environments. The way they are empowering their employees to grow on a
personal, professional, and financial level is truly remarkable.
For the cover, we have featured the Prachay Group, renowned for offering
excellent financial solutions. Our editorial team had a delightful conversation with
the leading man, who shared some lesser-known facts about the company and
his journey. Immerse yourself in his inspirational journey by reading the entire
tale and getting some food for your mind.
Further, we have added a few insightful and informative in-house articles that will
keep you glued for longer. Finally, I would take off with a sense of appreciation
and admiration showered on us by our readers worldwide. We will be back soon
with another exciting edition; till then, stay tuned. Don’t forget to share your
valuable feedback on how we are doing. We will be glad to hear from you.
Keep shining!!
Scripting the Stories of Companies
with Top-notch Work Environment…
Publisher & Editor : Abhishek Kumar Dubey
Vol - 6| Special Edition|January 2024
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Editorial Team
Kajal Dobhal | Sugandh Bahl | Dr. Amit Mishra | Avishek Singh | Kriti Anand | Sanjay Maurya
Business Head
ASHISH KUMAR
Senior Marketing Manager
Sonia Tiwari
Senior Relationship Manager
Reshmi Mishra
Corporate Team
Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma
Sudha Gupta | Vikash Kumar | Kazim Barati | Rahul Kumar | Abhishek Mishra | Vijender Saroj |
Kavita Tiwari | Sanyam Bhayana | Deepali Kalra
Co-ordinator (Business Connect-Clients)
Priyanka Gupta
Data Research & Analysis
Mukul Kumar | Gunjan Chaurasiya | Hitesh Kumar | Adarsh Pathak |Prince Banga |
Diksha Singhal | Aditya Thakur | Nupur Sharma | Divya | MD Salman
Raj Sharma | Akansha Kumari | Roma | Sakshi | Aman
Finance Team
Gaurav Singhal | Jyoti
Creative Director
ASHUTOSH OJHA
Creative Team
Pawan Yadav | Vishant Saroj | Vandana Gusain
Legal Affairs
Mukesh Kumar
Human Resources
Nivedita Basu
Digital Marketing Manager
Anurag Tiwari | Simran
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ersation provided an invaluable
y to explore the foundational ethos
pins the organization's operations.
story is a guide to Prachay Group's
rations, and the bedrock principles
hecompany'sjourney.
ere to become an economic super
047, the path to such a journey will
d by strong financial services
India would need its own Goldman
KKRs that would lead innovation in
allandscape.
been lot of initiatives on financial
and availability of banking to the
small businesses. However, the
large traditional businesses have
n primary focus of the banking
he investors have also valued
gain a deeper insight of the
mpany's cultural fabric and
e values, we engaged in a
e-à-tête with the
under & CEO,
ish Lakhotiya.
Whatsetsthemapartistheirbusinessfinanceexpertiseandfinanc
both strategic financial advisory and funds to chart unprecedente
the market, swiftly identifying pivotal opportunities for growth. T
that are customised and innovative. Their advisory services aren
foresight, and a deep understanding of market trends. By aligning
client,PrachayGroupensuresthattheadvicetheyprovideisn'tjust
A glimpse into their cultural values
In the post – covid world, the employee-employer
relationship has been quite volatile. We saw 'great
resignation' to in just a span of few
'mass-retrenchment'
years. The growing disconnect between the organisations
and the workforce is more visible than ever. We can gauge
theseverityoftheproblembythefactthatprivatebankersin
Indiahaveseenattritionofaround40%inrecenttimes.
Prachay Group has been successful in cultivating a culture
thatisemployeecentricandemployeedriven.Thefocusison
creating a winning environment that attracts top-notch
talent in the finance industry. Aligning vision and values
became the cornerstone, where the vision extended beyond
individual aspirations, aiming to serve the business
communityasacontributiontothenation'sdevelopment.
The company define with the tagline of “Experience. True.
Aspiration“ It clearly reflects on providing a unique work
environment, blending fun and productivity (Experience),
upholding integrity (True), and aspiring to revolutionize
India'sfinanciallandscape(Aspiration).
Prachay fosters open communication channels, allowing
two-way dialogue b etwe en employe es and the
en
le
pr
gr
en
pl
cu
cla
PRACHAY
CAPITAL
10
PAGE
TABLE OF
CONTENT PAGE
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PAGE
22
PAGE
26
PAGE
28
PAGE
32
SUCCESSSTORY
A PRUDENT ENTREPRENEUR
WHO CO-FOUNDED PAYPAL
16
PAGE
IDIOTCUBE
CRAFTING COMPELLING
JOURNEY THAT PROPELS
BRANDS NAVIGATE
DIGITALLY
BCMINHOUSE
5 ways that will
shape the future
of work trends
GNDSolutions
BCMINHOUSE
A Frontrunner in Developing
Top-notch IoT Solutions
DISTINCT WAYS TO CULTIVATE A
THRIVING WORKPLACE
GROWHYDROPONICS
ENDORSING HYDROPONIC FARMING
PRACTICES IN INDIA TO PROMOTE
SUSTAINABILITY

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TRANSWORLD
LOGISTICS
A Distinguished Leader in
Cutting-edge D2D Services
ETIMESOURCE
TECHNOLOGYSOLUTIONSPVT.LTD.
A sterling brainchild of Syed
Faiz Ullah; offering exemplary
outsourcing solutions
PAGE
38
PAGE
52
PAGE
40
PAGE
54
PAGE
44
PAGE
58
PAGE
46
PAGE
60
BCMINHOUSE
4 TIPS TO DRIVE DIVERSITY AND
INCLUSION AT YOUR WORKPLACE
LIFESTYLE
HOW TO STAY AWAKE AT
WORK
VAJRAGLOBAL
CONSULTINGSERVICESLLP
VENTUREBRIKS
A pioneer in Digital and MarTech
excellence, Vajra Global
Consulting is empowering
businesses to accomplish new
growth and success
When it comes to making a
property decision, they will
never let you down
INNOVATION
MUSHROOM CULTIVATION
A Sustainable Agribusiness In
India
LOUNCHPAD
REDMI NOTE 13 PRO
PAGE
34
BCMINHOUSE
How does workplace
diversity scale business
productivity?
PAGE
50
M.K.SCORPORATE
SERVICESPVT.LTD.
India’s Top Facility
Management Company

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The core of any successful organisation is often found
in its culture that shapes the very essence of its
existence. Culture isn't merely a set of values written
on a wall. It is the soul of its operations, the invisible
forcedrivingbehaviors,decisions,andoutcomes.
In the realm of business success, culture isn't just a
buzzword; it's the secret sauce that fuels innovation,
inspires teamwork, and cultivates an environment
where every individual feels not just valued, but
integraltothecollectivejourneytowardsuccess.
A robust and positive culture isn't just desirable; it's the
cornerstone upon which businesses thrive, fostering
employee engagement, amplifying productivity, and
creating an identity that sets a company apart in the
market.
In this article, Business Connect is poised to unravel an
interestingcasestudyofanemergingfinservstartup.
Prachay Group is a Pune based financial conglomerate in
the corporate finance segment. It is one of the fastest
growing finserv consisting of a boutique investment
bank, a non-banking finance company and an alternative
investmentfund.
To contribute to nation
building by helping
businesses grow.
Purpose of the group
Overview of Prachay Group
Prachay Group has emerged as a trailblazing venture
that aims to spotlight the transformative power of
culture within the organization, illuminating the path to
sustained growth and excellence, while adding
substantial value to the financial services industry. The
management of Prachay Group boasts of a vibrant and
winning environment where collaboration is
synonymous with enjoyment. The team takes immense
pride in their profound commitment and genuine
passion for their endeavors. They are dedicated to
excellence and integrity that serve as the cornerstone of
their every action and decision-making process. Their
innovative strategies are redefining the conventional
financiallandscape,aimingtorevolutionizetheindustry
andcontributetoabrighterfutureforthenation.
PrachayGroupisinconstantsearchofindividualstojoin
their inspired and empathetic organization, where
breaking barriers, challenging norms, and collective
achievementsareawayoflife.
The company aims to create a winning environment to
attract the best talent in the finance industry. The entire
talent management initiatives at Prachay are employee
centricandemployeedriven.
Talent Value Proposition
“Experience
True
Aspirations”
Tagline for employee value proposition
Delving into the depths of this narrative, we'll explore
how its distinct has propelled its
“gamiﬁed work culture"
talent to better engagement and performance while
deliveringinnovationandprofessionalexcellence..
G R O U P
Strive to innovate
Act with integrity
Create win-win structure
Our Guiding Values
PRACHAY ADVISORS
Business inance consultancy and
transaction advisors.
PRACHAY CAPITAL
RBI registered NBFC that provides
customized and innovative inancial
solutions to mid to large businesses
and invest into debt securities.
PRACHAY FUND
SEBI registered Cat II Alternative
Investment Fund that provides equity
and structured equity funds to mid to
large sized businesses.
PRACHAY FOUNDATION
Section 8, Company registered to
undertake corporate social
responsibilities.
PRACHAY GROUP
Experience signifies the opportunity to work on the
financial problem-solving assignments in the most
innovative and engaging work environment. True
highlights the responsibility to operate in the finance
industry and work as trustees of people's confidence. And
aspiration is the purpose of work that is to contribute to
nationbuildingbyhelpingbusinessesgrow.
Prachay Group that has
manifested the concept of
an “winning” corporate
culture in a very unique
‘desi’ way.
C O V E R S T O R Y
Kajal | Business Connect

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This conversation provided an invaluable
opportunity to explore the foundational ethos
that underpins the organization's operations.
Hence, this story is a guide to Prachay Group's
vision, aspirations, and the bedrock principles
thatguidethecompany'sjourney.
If India were to become an economic super
power by 2047, the path to such a journey will
be charted by strong financial services
companies. India would need its own Goldman
Sachs and KKRs that would lead innovation in
thefinanciallandscape.
There has been lot of initiatives on financial
inclusion and availability of banking to the
retail and small businesses. However, the
medium to large traditional businesses have
not been in primary focus of the banking
system. The investors have also valued
financial institutions lending smaller ticket
sized loans forcing them to almost ignore the
'mid to large' segment. PCPL is exploiting this
opportunityinthemarket.
Unlike in the past, capital has now become a
strategy for growth. The ambitious businesses
are looking at debt to capitalize on growth
opportunities. These new-age entrepreneurs
needlenderswhoarenot'riskonly'focusedbut
weigh risk with opportunities. They prefer
dealing with a 'businessman banker' who can
balanceriskandaspirations.
What is worth noting is their solemn promise
to deliver win-win structures that add value to
all stake holders, Prachay Group prioritizes a
focused approach that harmonizes business
ideas with the dynamic needs of the industry,
ensuring rapid yet stable progress. The team at
Prachay boasts extensive market knowledge, a
diverse skill set, and a successful track record,
settingthemapartinthefinanciallandscape.
To gain a deeper insight of the
company's cultural fabric and
core values, we engaged in a
tête-à-tête with the
Founder & CEO,
Girish Lakhotiya.
WhatsetsthemapartistheirbusinessfinanceexpertiseandfinanceplatformslikeNBFCandAIFundertheirumbrella.Theycanprovide
both strategic financial advisory and funds to chart unprecedented growth. Prachay has mastered the art of understanding the pulse of
the market, swiftly identifying pivotal opportunities for growth. This acute awareness enables them to offer tailored financial solutions
that are customised and innovative. Their advisory services aren't merely about numbers but they are a blend of insightful analysis,
foresight, and a deep understanding of market trends. By aligning their recommendations with the unique goals and challenges of each
client,PrachayGroupensuresthattheadvicetheyprovideisn'tjusttimely,butacatalystforunprecedentedgrowthandsuccess.
'mass-retrenchment'
management, ensuring everyone is aligned with the
company's objectives. Emphasizing teamwork and
performance gamification, the company operates akin to a
sports team, ensuring collective success and a clear
understanding of individual roles. Needless to repeat that
Prachay's culture prioritizes holistic employee well-being,
encompassing physical, emotional, and spiritual growth through
learning sessions and engagement activities. The company takes a lot of
pride in India's culture and heritage and celebrates Indian festivals with
great zeal fervour. It recognizes personal milestones, the management
encourages a sense of connection, while regular offsites foster strategic
planning and team-building. This approach centers on intentional
cultural definition, effective communication, and transparent role
clarity, culminating in a workplace that promotes professional growth
and an enriched employee experience. Moreover, flexibility, autonomy,
and innovation are encouraged, allowing employees to shape their
professional journeys while recognizing and celebrating outstanding
efforts to cultivate a positive and high-spirited workplace. This culture's
outcomehasbeen ref
lectedinahighhappinessquotient,enhancingthe
efficiencyandeffectivenessoftheworkforce.
This conversation provided an invaluable
opportunity to explore the foundational ethos
that underpins the organization's operations.
Hence, this story is a guide to Prachay Group's
vision, aspirations, and the bedrock principles
thatguidethecompany'sjourney.
If India were to become an economic super
power by 2047, the path to such a journey will
be charted by strong financial services
companies. India would need its own Goldman
Sachs and KKRs that would lead innovation in
thefinanciallandscape.
There has been lot of initiatives on financial
inclusion and availability of banking to the
retail and small businesses. However, the
medium to large traditional businesses have
not been in primary focus of the banking
system. The investors have also valued
financial institutions lending smaller ticket
sized loans forcing them to almost ignore the
'mid to large' segment. PCPL is exploiting this
opportunityinthemarket.
Unlike in the past, capital has now become a
strategy for growth. The ambitious businesses
are looking at debt to capitalize on growth
opportunities. These new-age entrepreneurs
needlenderswhoarenot'riskonly'focusedbut
weigh risk with opportunities. They prefer
dealing with a 'businessman banker' who can
balanceriskandaspirations.
What is worth noting is their solemn promise
to deliver win-win structures that add value to
all stake holders, Prachay Group prioritizes a
focused approach that harmonizes business
ideas with the dynamic needs of the industry,
ensuring rapid yet stable progress. The team at
Prachay boasts extensive market knowledge, a
diverse skill set, and a successful track record,
settingthemapartinthefinanciallandscape.
To gain a deeper insight of the
company's cultural fabric and
core values, we engaged in a
tête-à-tête with the
Founder & CEO,
Girish Lakhotiya.
WhatsetsthemapartistheirbusinessfinanceexpertiseandfinanceplatformslikeNBFCandAIFundertheirumbrella.Theycanprovide
both strategic financial advisory and funds to chart unprecedented growth. Prachay has mastered the art of understanding the pulse of
the market, swiftly identifying pivotal opportunities for growth. This acute awareness enables them to offer tailored financial solutions
that are customised and innovative. Their advisory services aren't merely about numbers but they are a blend of insightful analysis,
foresight, and a deep understanding of market trends. By aligning their recommendations with the unique goals and challenges of each
client,PrachayGroupensuresthattheadvicetheyprovideisn'tjusttimely,butacatalystforunprecedentedgrowthandsuccess.
'mass-retrenchment'
management, ensuring everyone is aligned with the
company's objectives. Emphasizing teamwork and
performance gamification, the company operates akin to a
sports team, ensuring collective success and a clear
understanding of individual roles. Needless to repeat that
Prachay's culture prioritizes holistic employee well-being,
encompassing physical, emotional, and spiritual growth through
learning sessions and engagement activities. The company takes a lot of
pride in India's culture and heritage and celebrates Indian festivals with
great zeal fervour. It recognizes personal milestones, the management
encourages a sense of connection, while regular offsites foster strategic
planning and team-building. This approach centers on intentional
cultural definition, effective communication, and transparent role
clarity, culminating in a workplace that promotes professional growth
and an enriched employee experience. Moreover, flexibility, autonomy,
and innovation are encouraged, allowing employees to shape their
professional journeys while recognizing and celebrating outstanding
efforts to cultivate a positive and high-spirited workplace. This culture's
outcomehasbeen ref
lectedinahighhappinessquotient,enhancingthe
efficiencyandeffectivenessoftheworkforce.

14
15
The distinguishing factors:
At Prachay Group, the excitement isn't just reserved for Friday nights. The workplace is equally vibrant on Mondays as everyone
collaborates towards a shared objective. Embarking on the journey of continuous growth and learning is a hallmark at Prachay. The
organization spearheads pioneering emphasizing an employee-centric approach that nurtures growth, supports enjoyment, and
encouragesactiveengagement.ThissignifiesthedistinctivecultureatPrachay,highlightingthepivotalroleeachteammemberplays
withintheorganization'sframework.
The focus on nation-building is intrinsic to their growth strategy which is constantly channelling business growth for the
betterment of the nation itself. Their approach is geared towards empowering a diverse range of entrepreneurs through
meticulously tailored solutions. In the current landscape of India, opportunities abound, but the scarcity of funding remains a
significant obstacle. They distinguish themselves by bridging this gap with custom and timely financial solutions, a departure from
theconventionalofferingsoftraditionallenders.
At Prachay, integrity stands as their currency, guided by the compass of honesty. They prioritize win-win deals over shortcuts,
directing their focus toward achieving long-term success. Rooted in a vision that extends across generations, their culture thrives on
authenticityanduniqueness,nurturingbothpersonalandprofessionalgrowthwithintheirranks.
Prachayembodies a philosophy whereworkis consideredanartform,reflectingtheircollectiveidentity.They'vetakengreatcareto
meticulously document their distinct culture, establishing a shared language and set of beliefs. Their dedication to perfection
resonates in every piece of documentation, whether internal or external. From proposals to investor presentations, they captivate
audienceswithprecisionandforesight.It'snotmerelyaboutcreatingdocuments;it'saboutleavinganenduringimprint.
Commitments are at the heart of their ethos, far more than mere words. Demonstrating unwavering dedication, they've tirelessly
ensured that commitments remain unblemished, even amidst unforeseen hurdles. Whether it's financial obligations or pledges to
theirteam,Prachayupholdstheirpromisessteadfastly,evenamidthemostchallengingcircumstances.Theirsheerpromisestandsas
anunbreakablebond,servingasthebedrockoftheirintegritytowardsgivingthebesttotheiremployees
Through meticulous planning and empowering each team member, their focus lies in both strategy formulation and its seamless
execution. Embracing a culture steeped in continual feedback, well-defined responsibilities, and a holistic approach, they equip
themselves with the strategies essential for achieving success. And above all, amidst challenging moments, the team unites,
showcasing exceptional support and solidarity. It illustrates their collective strength and resilience when faced with adversity,
highlightingtheremarkablecamaraderieandunwaveringbackingofferedbyeachmember.
G R O U P
VOICES
OF
THE
COLLECTIVE
I appreciate Prachay's commitment to making a meaningful impact, not only in the business world but also in
society at large. It's inspiring to be part of a company that believes in adding value to the whole ecosystem and
servingalargercause.
Prachayisn'tjustmyworkplace.Itfeelslikeacoolsportsteamwhereeachmemberistryingtoperformtothebestof
theirabilitywhilecontributingtotheteam'ssuccess.Wegamifyworktomakeitmorefunandexciting.
The collaborative team culture makes work more interesting. I love being part of a team as I enjoy the camaraderie
and sharing common purpose and values. I can't even thinking of working offline. The positive energy here makes
eventhebusiestdaysenjoyable,fosteringathrivingworkatmosphere.
For me, learning and growing as individual is the most important thing. Prachay is a knowledge and leaning
oriented organisation and provides excellent platform for professionals to gain expertise in the field of business
finance.
We, at Prachay, say that 'integrity' is the currency in the world of finance. And we believe that it starts by being
straightforwardandauthentic.Itcreatesanenvironmentoftrust.
Prachay encourages innovation and creativity. Hence, there is no culture of micro management. You are given
freedomtoexecutethework.
The strong emphasis on transparency and open communication at Prachay fosters a sense of belonging which I
trulyvalue.Beingheardandhavingavoiceindecisionsmakesmefeelinvestedinthecompany'ssuccess.
- Tanvi Shah (Legal Associate)
- Divya Raizada (Chief of Staff)
- Krishna Sharma (Service Manager)
- Priya Thorat (Accounts Manager)
- Shweta Shrivastava (Business Development Manager)
- Surabhi Kadam (Credit Manager)
- Dhaval Trivedi (Service Manager)
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Peter Thiel
CAREER:
Thiel worked as a law clerk for Judge James Larry Edmondson
of the United States Court of Appeals for the 11th Circuit after
earning his law degree from Stanford. Thiel then worked in
New York for Sullivan & Cromwell as a securities attorney.
After seven months and three days, he resigned from the law
firm, alleging a dearth of transcendent value in his output. He
then accepted a position at Credit Suisse as a derivatives trader
for currency options. He began working with them in 1993
while simultaneously writing speeches for William B1qennett,
a former secretary of education for the United States. He left
California in 1996 in search of a more fulfilling career. When
Thiel eventually made it back to the Bay Area, he saw that the
dot-com boom had been sparked by the creation of the internet
and the personal computer. He raised $1 million for the founding
of Thiel Capital Management with the help of friends and family,
starting his venture capital career. When his friend Luke Nosek’s
web-based calendar venture failed, he lost $100,000, which was a
setback for him early on. When Max Levchin, a friend of Nosek,
shared his concept for a business involving cryptography with
him, his luck changed, and in 1998 they launched their first firm,
Confinity.
PAYPAL:
Thiel thought they could create software using Confinity to fill
a gap in online payment processing. Although new payment
choices for consumers were made available by the usage of
credit cards and growing ATM networks, not all retailers have
the equipment required to accept credit cards. Customers
must pay exact cash or checks as a result. By encrypting data
on digital devices, Thiel aimed to develop a kind of digital
wallet for consumers’ ease and security, and in 1999 Confinity
introduced PayPal. PayPal pledged to expand the options for
handling money. According to Thiel, PayPal’s goal is to free
individuals from the depreciation of their currencies’ value
brought on by inflation. When PayPal debuted at a press
conference in 1999, officials from Nokia and Deutsche Bank
donated Thiel $3 million in venture investment via PayPal on
their PalmPilots. PayPal then expanded through mergers in
2000 with Elon Musk’s online financial services firm X.com and
with Pixo, a startup specialising in mobile commerce. These
mergers allowed PayPal to enter the wireless phone market and
change it into a safer and more user-friendly tool by allowing
users to transfer money using a free online registration and
email rather than exchanging bank account information.
FACEBOOK
Thiel joined Facebook’s board of directors and made a $500,000
angel investment in the firm in August 2004 for a 10.2% share.
With this initial outside investment, Facebook was valued at
$4.9 million. Thiel did not participate actively in Facebook’s
operations while serving on the board. Zuckerberg credited
Thiel with helping him schedule Facebook’s 2007 Series D
investment round, which closed before the 2008 financial
crisis, saying that he helped with timing the successive rounds
of funding.
A PRUDENT ENTREPRENEUR WHO
CO-FOUNDED PAYPAL
HONORS AND AWARDS
• In February 2013, Peter earned the TechCrunch Crunchie Award for Venture Capitalist of the Year.
• In 2012, he was named Alumnus of the Year by a group called Students for Liberty.
• On November 7, 2009, he received an honorary degree from Universidad Francisco Marroquin.
• The World Economic Forum named him a Young Global Leader as one of the most notable leaders under the age
of 40. (2007).
• In 2006, he received the Herman Lay Award for Entrepreneurship.
Entrepreneur,
Venture
Investor,
And Political
Activist Peter
Andreas Thiel
Is A German
American
Millionaire.
He Was The
First Outside
Investor In
Facebook
And A Co-
Founder Of
Paypal, Palantir
Technologies,
And Founders
Fund.
According To
The Bloomberg
Billionaires
Index, Thiel
Was Ranked
297Th As Of
May 2022
And Had An
Estimated Net
Worth Of $7.19
Billion.
EARLY LIFE
Thiel was born on October 11, 1967, to Susanne and Klaus Friedrich Thiel in Frankfurt am Main, West Germany. When
Peter was a year old, the family moved to Cleveland, Ohio, where his father worked as a chemical engineer. Thiel and
his younger brother, Patrick Michael Thiel, were raised as nomads because of Klaus’ subsequent employment with
several mining firms. Thiel’s father did not become a citizen of the United States, but his mother did. The Thiels resided
in South Africa and South West Africa until making Foster City, California, their permanent home in 1977. (modern-
day Namibia). Peter shifted to different elementary schools seven times. In Swakopmund, he attended a harsh school
where children had to wear uniforms and were subjected to physical punishment like having their hands smacked with
rulers. This experience gave him a dislike of regimentation and uniformity, which eventually manifested itself in his
support for individualism and libertarianism. He attended Stanford University to study philosophy. Thiel co-founded
The Stanford Review, a conservative and libertarian publication, in 1987. Thiel was The Stanford Review’s first editor-
in-chief and held that position up until 1989, when he received his Bachelor of Arts.
Thiel has maintained this connection throughout time by holding events at his home, making donations to the newspaper,
conferring with the senior editorial staff on a regular basis, and placing graduates in internships or employment within
his network. In 1992, Thiel graduated with a Juris Doctor degree from Stanford Law School.
PERSONAL LIFE
Thiel married in October 2017 to his long-time partner Matt Danzeisen
in Vienna, Austria. Danzeisen is works as a portfolio manager at Thiel
Capital
MEET
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21
CRAFTING COMPELLING
JOURNEY THAT PROPELS
BRANDS NAVIGATE
DIGITALLY
The digital marketing industry has had a
tremendous evolution throughout time,
moving from being just a marketing
component to becoming a crucial
element of the modern business world.
As businesses increasingly recognize
the impact of their digital presence on
growth and profit, the significance of
choosing the right digital marketing
agency has never been more crucial.
In this ever-evolving digital landscape,
IdiotCube, a vibrant and volatile digital
firm, stands as a shining example
of modern branding and marketing
excellence. Founded in 2022 by Sunny
Goel and Bharti Goel in New Delhi,
IdiotCube is committed to partnering
with brands and hiring the right people
for the right roles. Coined with a playful
wink; “Owned by You, Driven by Idiot”
- their name embodies their spirit: bold,
unconventional, and laser-focused on
client success.
Renowned for their innovative and
unique creations, IdiotCube brings top-
notch digital space include web and
social media, all in one place. The firm
is actively utilizing design, research, and
experience to navigate brands digitally
and is thriving with a committed team
of driven and talented individuals, the
foundation of every triumphant project.
The Genesis of IdiotCube
Drawn by an irresistible push towards making waves in the digital sphere, Sunny Goel and Bharti Goel embarked on a
transformative odyssey, leading to the creation of IdiotCube® one year ago. Born under the umbrella of Equirria Solutions
Private Limited, a seasoned player in the automotive, health, and hospitality industries, IdiotCube came into existence and
burst onto the scene with a clear mission: unleashing brand stories, amplifying scalability, and maximizing ROI.
IdiotCube’s Exclusive Service Portfolio
IdiotCube strives to create visually appealing designs and user experiences that help
brands gain digital hegemony. With an aim to make waves in the digital sphere, IdiotCube
offers a dynamic spectrum of services neatly packaged into three tiers:
Blue Moon: Designed specifically for startups, this 21-day design sprint offers crucial
integrations for automation and mobility projects. Imagine blazing-fast websites that, in
three weeks or less, will convert like magic.
Sun Shine: Ready to bask in the glow of online visibility? This three-month program creates
a strong online presence, develops the story of your company, and engages viewers.
Indian Tribe: Go full throttle with the ultimate 360-degree brand-building solution. Indian
Tribe assures your brand is recognizable across the digital landscape with careful scaling
and targeted outreach.
However, IdiotCube is more than simply an algorithm and some pixels. They are aware
of the rapidly changing nature of technology and its capacity for revolution. They see AI
and the metaverse as integral parts of their strategy, ready to improve client strategies and
raise the bar for digital innovation.
Assuring Sustainability: To Impact Communities and the
Environment
Sustainability isn’t an afterthought; it’s woven into their fabric. Throughout its one-year
journey, IdiotCube envisions itself as a leading force in the industry, renowned for cutting-
edge and sustainable solutions. They reduce their environmental imprint in ways that
benefit communities and the environment, such as by using paperless workflows, energy-
efficient procedures, and a dedication to using local vendors.
Sunny Goel
Co-Founder
Embracing Diversity, Equity, and Inclusion
Diversity, equity, and inclusion aren’t buzzwords; they’re lived
values. IdiotCube’s diverse workforce embodies the rich tapestry
of India, and its welcoming environment encourages creativity
and compassion. A demonstrably happier workforce, improved
client comprehension, and solutions that appeal to a broader
audience. Embracing these key elements, IdiotCube fostered a
future-oriented mindset, igniting inspiration within the team
to approach projects with boundless creativity and resilience.
Further, the company’s founders, inspire the employees to
embrace their accomplishments and unleash their abilities by
leading collaboratively.
Giving Back to the Community
Since efficiency and creativity don’t develop and flourish in an
empty space, giving back to society is the most logical way to
obtain nourishment. The firm is more excited than ever about this
endeavour to give back to the community. Speaking of impact,
IdiotCube doesn’t just talk the talk; they also act accordingly. As
part of the firm’s CSR endeavours, the organization collaborated
with a local NGO to empower rural with digital literacy skills.
Through this initiative, they aspire to open doors to economic
independence for women.
Awards and Achievements
Since its inception, IdiotCube has achieved incredible success and
recognition in the digital marketing industry. Positive feedback
and testimonials demonstrate how satisfied clients are; this has
resulted in repeat business and referrals, showcasing the firm’s
ability to meet or exceed expectations.
Industry accolades, including the prestigious “The Most
Admirable Digital Marketing Agency Empowering Businesses
2023,” further underscore the firm’s dedication to excellence.
They are further gearing up for “Web Summit 2024 Doha,” which
shows the firm’s evident worldwide influence, defining their
success on a global level.
Planning for a Glorious Future
IdiotCube envisions itself as the global epicentre of digital
excellence, a breeding ground for groundbreaking ideas, and a
trusted partner in brand evolution.
Parting Words by the Visionary
Embrace the chaos of the digital maze,” they say, “for
within it lies the potential for unprecedented growth.
And never forget that IdiotCube is always available to
help you find your way home if you get lost.
Thus, if you’re a brand yearning to navigate the digital
labyrinth, step into the vibrant world of IdiotCube.
Let their playful genius and strategic savvy unleash
your online potential and propel you towards digital
stardom. Keep in mind that at IdiotCube, the future is
owned by you, driven by their unwavering dedication
to your success.
Puja | Business Connect

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• Quiet Hiring: We all are living in an era where talent acquisition is becoming increasingly competitive, a shift
towards more discreet or “quiet” hiring practices is the new normal. Globally reckoned employers are now
into exploring methods that prioritize privacy and minimize bias. This includes leveraging technology-driven
solutions such as blind hiring platforms or discreet networking opportunities to focus on skills and potential. It is
the best way to foster a more inclusive and diverse talent pool in your organizations.
• Flexibility with Hybrid work: We know that pandemic accelerated the adoption of remote work. Since this, it has
led to a fundamental shift in the traditional office-centric model. And hydrid work is the future of business world
as it offers employees immense flexibility and liberty to work from where they are and how they work. Policies
have been altered to make hybrid work more inclusive. The management across the globe found that this is a
perfect mix that helps people work well, together, and allows everyone to choose their work preferences.
• Employee Expectations: Modern day workforce comprising Gen Z generation want more than just a paycheck.
They crave purpose, opportunities, and a supportive work environment. To bring them onboard, companies are
meeting these expectations. They’re heavily investing in employees’ learning and growth all the time and giving
them ways to move forward in their careers. They’re also being more flexible about when people work, giving
strong support for mental health, and making sure everyone feels included in the company. And this is how
businesses are able to harness the power of the creative streak of the GenZ employees in favour of their venture.
• Sustainable Performance: Keeping financial metrics
apart, there’s a growing emphasis on sustainable
performance at present. Businesses are gradually
shifting towards a holistic approach that measures
success not only in profitability but also in social
and environmental impact. Leaders are focused on
integrating sustainability goals into business strategies
while fostering a purpose-driven work culture, and
attracting talent aligned with these values. Indeed,
employers increasingly seek employers committed to
sustainability, influencing their decision to join or stay
with an organization.
• A Push for Agility: As industries face rapid changes
and uncertainties, organizations are prioritizing agility.
The ability to swiftly adapt, innovate, and respond
to market shifts is a major determinant of success.
Now the emphasis is on a workforce to adapt to the
embracing change. They need to be comfortable with
uncertainty, and possess a diverse skill set. For this,
the institutions are fostering a culture of continuous
learning, encouraging cross-functional collaboration,
and empowering employees to contribute ideas and
solutions across various domains.
As a key takeaway, we would
assert that the future of work
isn’t just about adapting to
the change. The business world
needs to embrace it, thrive
within it, and leverage these
transformations to build a
workforce that could use it in
favour of them in the years to
come.
Change is the only constant— a common phrase we hear frequently. We
know that the evolution of work culture is in the phase of a seismic shift,
driven by a dynamic blend of technological advancements, changing
employee expectations, and a heightened focus on sustainable practices.
We have observed that the business landscape continues to transform
where five key trends are poised to reshape the talent pool in the upcoming
decades. With this article, we are redefining how organizations can
effectively attract, retain, and empower their respective workforce to
increase the graph of their business growth.
5 w
ays
that will
shape the
future
of work
trends
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BCM Inhouse

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A Frontrunner in Developing
Top-notch IoT Solutions
GND Solutions
I
dia has begun the process of
establishing itself as an IOT
solutions hub. And, numerous
IT firms have been at the
forefront of this transformation.
GND Solutions, an end-to-end IoT
solutions industry, has emerged
as a pioneering leader in India’s
rapidly flourishing IoT solutions
market. Established in 2015, GND
Solutions has demonstrated its
robust capabilities as one of the
few companies in the world that
offers an integrated IoT solution
for monitoring and analyzing
various physical parameters with
wireless sensors (Bluetooth Low
Energy, Narrow-band IoT, Lora,
and Cellular) and an advanced
IoT cloud platform called
“ThinxView.”
The innovative breakthrough of
the founder and MD, Annareddy
Venkata Siva Reddy, leverages
the power of end-to-end, node-to-
cloud analytics and visualizations
to offer innovative transformations
of concepts to products in the areas
of IoT and M2M for industrial,
cloud kitchens, cold storage,
supply chain, and smart energy
segments.
THE MAN WITH THE VISION
Annareddy Venkata Siva Reddy is an industry leader with around two decades of experience in conceptualization and product/
solution deployment. His expertise lies in creating DSP-based products and solutions and microcontrollers. He is well-versed in RF
design, tracking and monitoring, GPS, Wi-Fi, LoRa, satellite transceivers, and battery charger applications. He has demonstrated
proficiency in manufacturing, worldwide product delivery, product development lifecycle, and product/solution architecture.
He has played a key role in GND’s remarkable strategy for addressing the demands of the worldwide market with unparalleled
speed and effectiveness. As the leading man of GND Solutions, he is responsible for devising diversification strategy, product
and service expansion strategy, growth strategy, international market strategy, technology strategy, team building, leadership,
mentoring, and business development. Under his dynamic leadership, GND Solutions is reaching new heights of success and
setting new milestones.
GND’S EXCLUSIVE SERVICE PORTFOLIO
The company offers an exclusive suite of smart solutions for enterprises across different industries. GND brings together embedded
design services, software services, cloud platforms, mobile apps, worldwide product certifications, and custom applications to
lead businesses through their digital transformation, harnessing cutting-edge technological practices that ensure superior quality
and decreased turnover times.
Product Engineering:The company’s area of expertise entails product conceptualization, feasibility study, prototyping, hardware
design, firmware design, system software and application development, system integration, quality assurance, packaging,
environment testing, and certifications.
IoT Solutions: GND helped launch its first enterprise IoT solution in 2016 and became one of the most successful IoT start-ups in
the nation while working with one of the biggest telecom firms in India as a customer. Its asset tracking solution helped a general
insurance company reduce in-transit consignment losses by around 70 percent.
Technologies: GND has equipped itself with the latest technologies, be it the latest wireless technology or a new UI framework
for dashboards. The company’s technology expertise includes wireless technologies such as NB IoT, LoRa, Cat-M1, 2G, 3G, 4G,
WiFi, BLE, Zigbee, and Sigfox; cloud platform expertise with AWS, Azure, and GCP; web development technologies such as
React, Angular, and Node JS; and test automation using Python, Selenium, and DevOps.
IT Services: GND Solutions can help you find the right talent for any of your technological requirements. Because of its distinctive
approach to hiring talent, it has emerged as one of the top suppliers for finding talent across all technical domains, including test
automation, web and mobile applications, DevOps, and embedded systems.
CLIENTELE AND CORPORATE ETHOS FOR CLIENTS
GND Solutions has always strived to provide the best solutions in the quickest possible timelines by harnessing technological
advancements to benefit its client base. GND Solutions cultivates relationships with clients, keeping its sights set on longevity.
Gaining the trust of its clientele and upholding an enviable reputation in the sector, GND has a wealth of expertise working with
hundreds of clients across a wide range of industries and sizes. GND stands out for its unwavering commitment to international
standards and high-quality customer relationship management.
The implementation of the Internet of Things can significantly improve an organization’s productivity by increasing equipment
uptime and reducing maintenance expenses. IoT, according to many industry experts, is the next big thing that will improve
corporate efficiency and raise customer satisfaction levels overall. They know that there is a growing need for a reliable and easy
way to gather data from field applications, and the Internet of Things is the perfect instrument for this purpose.
NURTURING AN INNOVATIVE AND INSPIRING TEAM
GND Solutions boasts a team of 75 associates with high intellect and creativity who have mastered their professional skills in a
strong work environment that values innovation, taking calculated risks, teamwork, client focus, and result orientation.
The company keeps close track of its team’s problems and performance to foster a positive work culture. It strives to provide
satisfactory solutions to the problems of each individual and allows them the freedom to make their own choices. At GND, each
employee is valued and acknowledged, and they receive rewards and recognition to keep them motivated.
AWARDS AND MILESTONES ALONG THE WAY
The company, due to its tremendous value creation, got recognition from various well-known organizations. In 2019, it was
honored with the “Best Emerging IoT Solutions Provider” by the India Corporate Excellence Awards and has been recognized
as the “Best Place to Work” by another organization. The leading man has also been honored with “CEO of the Year 2022”
and “Entrepreneur of Year 202” by the National Feather Awards. Further, he has been featured in numerous other renowned
publications.
FUTURE AHEAD
Being in the rapidly advancing technology sector requires constant flexibility to keep up with the latest advancements in the
industry. In the future, GND Solutions aspires to broaden both its global presence and workforce size. With a steady clientele
from India, Australia, Singapore, and Dubai, the company has already established a strong foothold in the global marketplace. It
plans to extend its influence throughout Europe and Northern America. The ultimate goal of the company is to establish itself as
a renowned household name in the IoT industry and digital solutions for cold chain, asset tracking, and industrial applications
across the globe.
PARTING WORDS BY THE VISIONARY
“What makes an organization extraordinary is having clear goals in both your
professional and personal life and working towards your goals with dedication,”
the leading man advised all budding entrepreneurs. The following qualities are essential for a leader and their organization:
attitude, behavior, commitment, dedication, and transparency.
Venkata Siva Reddy
Founder & CEO

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DISTINCT WAYS
TO CULTIVATE A
THRIVING
WORKPLACE
9
What is your definition of creating a thriving workplace? Well, it isn’t just
about ping pong tables and free snacks (although those can be nice perks!).
Basically, a thriving workplace is all about fostering an environment that
prioritizes the physical, mental, and emotional well-being of its employees.
And we all know how happy and content employees can create a way to
improve productivity, engagement, and retention.
1. Establish Work-Life Balance: First, make sure to provide flexible work hours for your team members. To add a
cherry on top of it, offer remote work options, flexible schedules, and generous paid time off to allow employees to control their
time and meet their personal needs.
2. Disconnect and recharge: If you
wish to see your business thrive, just allow
your employees to set boundaries and truly
disconnect after work hours. This could involve
setting expectations for email response times and
discouraging late-night communication. Moreover,
try to provide access to mental health resources and
initiatives like mindfulness programs or Employee
Assistance Programs (EAPs) to help them process
their emotions in an efficient way while reducing
their stress.
3. Prioritize Physical Health and
Wellness: Investing in an ergonomic workplace
could do wonders to your goal. You need to invest
in comfortable furniture, adjustable workstations,
and proper lighting to prevent physical discomfort
and injuries. Along with that, you can offer healthy
choices in your own cafeteria or break room, and
encourage breaks for movement and activity. Also,
you can host fitness challenges, health fairs, or on-
site fitness classes to promote healthy habits and
employee engagement.
4. Establish open communication
and Psychological Safety: Try to create
a culture of open communication by encouraging
employees to voice their opinions, concerns, and
ideas without fear of judgment or reprisal. But
before this, you need to ensure active listening on
your own. Leaders should make time to listen to
employees’ concerns and feedback, and take their
input seriously.
5. Build trust and psychological
safety: The management of your company
should focus on team building activities and social
events to help employees feel connected and
comfortable with each other.
6. Recognize and Reward
Achievements: One should regularly
acknowledge and appreciate
employees’ contributions under any
circumstances. Either it could be through
verbal praise, written recognition, or performance-
based rewards.
7. Offer opportunities for growth and
development: Provide training programs,
mentorship opportunities, and career development
resources to help employees reach their full potential.
Alongside this, celebrating successes together like
organizing team outings, recognition events, or
company-wide celebrations to boost morale and
foster a sense of community make a huge difference.
8. Lead by Example: Leaders should set
the tone by taking care of their own health and
well-being. This could involve practicing work-life
balance, prioritizing physical activity, and openly
discussing mental health challenges. Promote a
culture of respect and inclusivity. Leaders should
be mindful of their own biases and actively work to
create an environment where everyone feels valued
and respected.
In this exclusive
article, we have
brought to you 5
key strategies to
cultivate a healthy
and balanced
work environment
for your team
that could bring
you phenomenal
business success:
9.Beauthenticandtransparent:The most significant one would
be leaders being open and honest with employees concerning the company’s
goals, challenges, and successes. It is a well-asserted fact that by implementing
these strategies companies could create a work environment that is not only
productive but also supportive, healthy, and fulfilling for their employees.
The key takeaways
No one can deny the fact that happy and healthy employees
are more engaged, productive, and likely to stay with your
company for the long haul. Investing in your employees’
well-being is an investment in your company’s success.
So, start creating a thriving workplace today! We hope
this blog provides valuable insights and actionable steps
for companies looking to cultivate a healthy and balanced
work environment. What is worth mentioning is the fact
that a thriving workplace is a win-win for both employees
and employers!
BCM Inhouse
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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA 8
siliconindia | |August 2019
19

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ENDORSING HYDROPONIC FARMING
PRACTICES IN INDIA TO PROMOTE
SUSTAINABILITY
H
ydroponics is a modern form of farming
that prevails generally in urban and
suburban regions. This technique has
become popular in recent years because
of its numerous advantages, including better control
over plant growth, higher yields, and effective use
of resources like water and space.
Being a farming enthusiast, Narayan Padmanabha
delved deep into the realm of agriculture,
particularly hydroponics, recognising its innovative
and sustainable potential in revolutionising modern
farming practices. His visionary approach went
beyond traditional agriculture, understanding the
efficiency, sustainability, and yield benefits that
hydroponics could offer, leading to the remarkable
success of Grow Hydroponics.
Established in 2022 and strategically located in
Mumbai, the company specializes in greenhouse
installation and setup services and hydroponic
systems. It is a specialized supplier of business
process automation solutions for the manufacturing,
contract farming, agriculture, and seed industries.
Grow Hydroponics supplies a comprehensive
range of accessories, including NFT channels,
hydroponic nutrients, coco peat, net pots, clay
balls, perlite, and more. With a wider market reach,
Grow Hydroponics caters to a diverse clientele,
including individual home growers, commercial
farms, academic institutions, and research
groups. They will soon launch a well-researched
training program tailored for both home farming
enthusiasts and professional farmers transitioning
to hydroponics.
THE MAN OF THE HOUR
A visionary and inspirational entrepreneur,
Narayan Padmanabha laid the foundation for
Grow Hydroponics. Being a graphic designer, he
comes with 20+ years of expertise and an extensive
background in marketing and advertising.
His dynamic leadership, together with his passion
for nature and sustainability, has been crucial in
making Grow Hydroponics a success.
Earlier, Narayan was actively engaged with
top agencies in India and abroad, including a
significant stint in Dubai. Narayan returned to
India in 2020, amidst the COVID-19 pandemic. His
early love of the outdoors and his enthusiasm for
riding and trekking took him on a fantastic road
trip from Kanyakumari to Kashmir in 1999.
During his extensive travels and diverse career,
Narayan developed a keen understanding of
market trends and consumer needs. Recognizing
the untapped potential of hydroponics in
addressing sustainable agriculture challenges, with
the support of his wife, Gouri Rajput, he founded
Grow Hydroponics. Leveraging his expertise in
advertising and marketing, Narayan set out to
contribute to the evolution of farming practices in
India by promoting hydroponics as a viable and
creative choice. Under his leadership, the company
has grown significantly today, forging significant
alliances and becoming an established player in the
hydroponics industry.
AN EDGE OVER THE PEERS
The company’s edge lies in its comprehensive
approach to hydroponics, which incorporates joint
ventures, product innovation, and educational
programs. The company distinguishes itself by its
dedication to quality, consumer empowerment,
and research. Narayan’s visionary approach,
coupled with his hands-on experience in diverse
industries and his passion for sustainability, has
been the driving force behind Grow Hydroponics’
innovative solutions, customer-centric approach,
and commitment to excellence. His leadership has
fostered a culture of innovation, teamwork, and
ongoing growth, making Grow Hydroponics a
trailblazer in the hydroponics landscape.
HARNESSING THE POWER AND
POTENTIAL OF TECHNOLOGY
Grow Hydroponics remains at the forefront of
technological advancements in hydroponics. They
follow ongoing research, work with international
producers, and interact with academic specialists
who incorporate state-of-the-art technologies into
goods and services.
RESEARCH AND DEVELOPMENT: THE
DNA OF GROW HYDROPONICS
The position where Grow Hydroponics stands
today within the firming industry essentially
originates from implementing innovative new
products, enhancing existing systems, and
optimizing farming practices through research
and development as well as in-house technologies.
They additionally aim to provide scalable and
sustainable solutions while pushing the limits of
hydroponic farming.
NURTURING A POSITIVE WORK
ATMOSPHERE
Grow Hydroponics prioritizes employee well-
being and motivation through continuous learning
opportunities, team-building activities, and a
positive work environment. Maintaining team
engagement, enthusiasm, and alignment with the
company’s vision and values is ensured through
regular training sessions, mentorship programs,
and recreational events.
ACHIEVEMENTS AND PLANS AHEAD
Mr Narayan avows, Our collaborations with top
agricultural experts and the positive feedback from
our satisfied customers stand as a testament to our
dedication and impact in the hydroponics industry.
The company is now looking forward to building
farmlands in the Bengaluru area, opening a cutting-
edge training centre, and presenting an indoor
farm as an example of efficient production design.
Additionally, a thorough curriculum is being
developed to promote workforce development and
expand hydroponic farming techniques.
PEARLS OF WISDOM
Mr Narayan concludes, One piece of advice
that I would like to share with other aspiring
entrepreneurs is to prioritize sustainability,
embrace innovation, and hold fast to your goal.
Entrepreneurial success demands tenacity, a never-
ending education, and a sincere desire to change
the world. Obtain guidance, surround yourself
with a team of supportive people, and never
stop looking for ways to improve the future and
advance your career.
Narayan Padmanabha
Founder - www.growhydroponics.in

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This question has always raised debates across the business world: Does workplace
diversity play an important role in productivity? We all are surviving through a
hypercompetitive landscape, where organizations are constantly searching for
ways to gain an edge. And workplace diversity is a highly discussed factor, but
does it truly translate to a boost in productivity? In response to this, like most
aspects in companies, boosting productivity is complex that comes from potential
pros and cons to consider. We wanted to be the proponents of diverse workplaces
to highlight several potential benefits via this exclusive article:
1. Escalated Creativity and Innovation: Teammates hailing from diverse backgrounds bring together a wider
range of experiences and perspectives to the table. It is said to be leading out-of-the-box thinking and novel
solutions. It is truly amazing that in 2019 one of McKinsey’s studies found that companies with the highest
levels of ethnic and cultural diversity on their executive teams were 36% more likely to outperform the less
diverse teams on profitability.
2. Improved Problem-Solving: It is well elucidated by business leaders that when diverse viewpoints are
represented, blind spots are less likely to be missed. In a collaborative way, it can lead to more comprehensive
and effective solutions to complex challenges.
3. Better Employee Engagement: It goes without saying that if employees feel valued and included regardless
of their background, they tend to be more motivated, engaged, and invested in their work. And better
employee engagement could directly translate to increased productivity and loyalty. Integration and inclusion
are crucial for unlocking the full potential of diversity.
Well, we talked about the pros of having workplace diversity and now we need to talk of the cons. Here are
some potential roadblocks that could cause ruckus too in a work environment of which the management needs
to be in the know:
1. Communication and Collaboration Challenges: Impactful communication and collaboration skills are
essential for diverse teams to thrive along the business trajectory. Training and support can be necessary to
ensure everyone feels heard and understood.
2. Bullying and biasness: Even in diverse workplaces at big establishments, bullying and biased behavior
can rear its head. And this could directly hinder inclusivity and collaboration. Well, if management keeps
addressing and combating bias, it could maximize the benefits of diversity.
3. Measuring the Impact: Quantifying the precise impact of diversity on productivity remains a complex
challenge. Factors like company culture, industry, and leadership styles all play a role.
The takeaways
It is a direct cause-and-effect relationship between diversity and productivity.
And it is difficult to pinpoint with evidence that increasingly supports the notion
that diversity, coupled with effective inclusion practice. Workplace diversity is a
great driver of innovation, problem-solving, and eventually brings business success.
Companies that create diverse and inclusive environments are not only doing the
right thing for their employees but also building a strong foundation for themselves
in this competitive world in the long run. Remember, creating a truly diverse and
inclusive workplace is an ongoing journey, not a destination. By fostering a culture
of mutual respect, open communication, and continuous learning, organizations can
harness the immense power of diversity and unlock their full productive potential.
How does workplace
diversity scale business productivity?
BCM Inhouse
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A Distinguished Leader in Cutting-edge
D2D Services
Transworld Logistics
L
ogistics is considered the foundation of the economy
as it assures the smooth flow of commodities,
and various other industries rely on it. Currently,
logistics firms offer services for shipping cargo by
land, air, and water while adapting to the evolving nature of
economic trends and digitization. The global logistics market
was worth over 8.4 trillion euros in 2021 and is projected
to surpass 13.7 billion euros by 2027, serving as one of the
pillars of global trade.
Transworld Logistics, a global logistics service provider
based in New Delhi, having branch offices in Mumbai,
Guangzhou & Yiwu (China) understands the unique needs
and demands of today’s corporates and caters to them with
a wide range of customized value-added solutions. The
veteran behind the pioneer is Rohan Singh Nagi, Managing
Partner, an Ex-Officer of Customs and Central Excise who
started his professional voyage 34 years ago.
Delivering Quality and Excellence Worldwide
Transworld’s initial steps were laid back in 2015, and today, the
firm stands as a renowned D2D services provider, providing
outstanding services with confidence and faith in business at
incredibly low prices.
They are a multi-disciplined, multi-skilled company that
provides clients with a variety of personalized, value-
added solutions. From their first conversation to delivering
on an engagement and beyond, their collective intelligence
works for the client.
The top cream of the organization nestles the cumulative
expertise of individuals who are dedicated to delivering
quality and excellence in everything they do and who adhere to a result-
driven culture. With its core base in India, the corporation has expanded its
reach throughout the world, notably in Europe, Asia, South America, and
Australia. Transworld recognises that winning over a customer’s loyalty is
a process that takes time. Therefore, their focus has always been to provide
clients with solutions and goods that they can quantify and find valuable.
Transworld’s Exclusive Service Portfolio
Transworld Logistics was built on a solid foundation with the objective
of offering its clients superior and reliable cargo clearing and freight
forwarding services. The company has evolved into a dynamic, forward-
thinking organization over the years, and its deeper explorations into
further research have produced ground-breaking solutions for the
transportation services industry. The following are the key services
offered by the firm:
• Custom clearance (Export/Import): • Timely clearance of cargo; •
Liaising with customs department; • Prioritizing shipments
• Sea Freight (LCL/FCL) and Air Transportation: • Import-Export
Freight • Air or Sea Freight • Full Container Load (FCL) or Less than
Container Load (LCL) Freight Booking • Our chief carriers: OOCL,
Maersk, Hamburgsud, ZIM, CMA, ONE line, MSC, Hapag-Lloyd etc.
• Freight and Consolidation (Air and Sea) and Warehousing: LCL
Freights • Consolidation services are available at all leading ports
across the globe. • Carriers include KMTC, PIL, etc.
• Marine Insurance: • Insurance service available on request; • Lowest
industry rates; • On-click insurance available; • Single-link payment
option available
• Palletization and Fumigation: Cargo requiring special assistance
relating to Palletization or De- palletization is available. Fumigation
services are available on request.
• Door to Door: •Providing end to end delivery of cargo through Air/
Sea. Thereby minimizing the need for tedious documentation process.
Transworld offers these comprehensive and tailored end-to-end service
solutions to organizations as part of its dedication to offering the best
services and adding value to its clientele.
The Key Differentiating Factors
“We focus on clients. We take pride in our ability to provide quality
services. Using proven approaches and methodologies allows us to
respond quickly and relevantly to your challenges and reduce the overall
logistical cost”, revealed Mr Rohan Singh Nagi.
Implementing logistics solutions in various industries is a challenge on
account of various factors. Transworld overcame this obstacle by adopting
a customer-centric strategy and collaborating with customers throughout
the entire process via real-time tracking reports.
The company provides custom-made, cost-competitive, scalable, and
durable Logistics solutions after carefully analysing the business demands,
industry, and overall requirements.
Their nationwide service delivery experience results in a differentiated
value offer and accelerates time-to-market for customers. The company’s
world-class logistics solutions are transparent, effective, and flexible,
which eliminates the danger of any failures and generates reliable
solutions that satisfy both current and future demands.
The dedicated team at Transworld works hard to support clients with all
import and export processes and ensure the best solution, even when there
are various obstacles in the way.
Dynamic Leadership
Rohan Singh Nagi, Managing
Partner
Transworld is flourishing rapidly under the
fine guidance of visionary leader Rohan Singh
Nagi. He is an industry veteran with ten years
of professional experience across international
freight forwarding, cargo shipping, air and sea
freight, customs clearance (exports and imports)
by air and sea, cargo consolidation (exports)
by air and sea, transportation, warehouse
services, and related activities. He has overseen
significant projects and programs for numerous
clients in a variety of fields, including door-
to-door shipping, customs clearing (export/
import), warehousing, sea freight (LCL/FCL),
and others.
D.S. Nagi, Partner
Another leading man, D.S. Nagi, an Ex-Officer
of Customs and Central Excise, comes up with
over three decades of professional expertise.
He is a law graduate, having done his LL.B.
from Delhi University way back in 1977. He is
a reputable practicing attorney who handles
cases involving customs, central excise, and
service tax. In a variety of settings, including
Departmental Authorities, the Commissioner
(Appeals), the Appellate Tribunal, and the High
Court, he has defended a number of clients. He
is dedicated to providing quality and excellence
in logistic services and leads excellent teams.
Rohan Singh Nagi
Managing Partner

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Over the past few years, diversity and inclusion in the workplace have always been hot topics. It should be because a diverse
workforce (in age, race, religion, nationality, sexual orientation, and gender) has the ability to bring diverse viewpoints and
perspectives to the organization, these elements can aid you to produce great products and great new ways to cater to consumers.
But it cannot be possible without inclusion (collaborative, supportive, and respectful environment). Many types of research have
shown that there is an inherent link between diversity and inclusion. Many strong companies value D&I policy, so do you. Having
such kind culture make employees feel more secure and confident. In that case, they can perform better.
Here I have given 4 tips to drive diversity and inclusion at your
workstation.
SECURE BUY-IN FORM LEADERS
Former PepsiCo CEO Indra Nooyi once said, “Just because you are CEO, don’t think you have landed. You must continually
increase your learning, the way you think, and the way you approach the organization.” This is entirely true for driving diversity
and inclusion in the workplace. It isn’t enough for any company to have policies in place if they are not being made law. Tone
and retheme of activity come from those most visible. So, diversity and inclusion must be led from the top and then lived by all
through the organization. A meaningful step towards the right direction makes changes. Leaders run the culture and buy-in from
the senior staff can ensure a greater chance of adoption. A great team also requires a leader. A leader, who understands team
perspectives, creates a sense among team members that they belong to this place and works to develop a deep sense of alignment
and camaraderie. This kind of culture stretches beyond a “diversity quota” in the recruitment strategy and needs to be grown from
leadership. The perception; diversity and inclusion are embedded in each aspect of the organization is important for its overall
success.
4 TIPS TO
DRIVE
DIVERSITY AND
INCLUSION
AT YOUR
WORKPLACE
DISCUSS YOUR DIVERSITY
POLICY OFTEN AND CLEARLY
Many companies start their
diversity and inclusion policy with
a perfect plan. But when it comes to
discussion, most organizations get
stumbled. In order to sustain the
policy D&I, often communication
is imperative for success. Also,
do not forget to follow-through
with the plan. The diversity policy
makes the base of your organization
commitment and posture. It should
be consistently promoted; otherwise,
it lips the service. Ensure it isn’t
just on your web page or in siloed
company folders. Put the contents on
newsletters, and social media, even
use official email to demonstrate that
you not only talk the talk. Similarly,
that having leader commitment
supports the effort, so does your often
conversation. It should be followed
in two- ways, first by encouraging
feedback from your employees and
others communicating regularly.
PROVIDE TRAINING AND EDUCATION
In order to proactively demonstrate your commitment to diversity & inclusion, you have to organize training for this policy.
It will equip your teams with a deep understanding and practical skills to make sure a more inclusive workforce. As vital as
getting a leader to buy in is, each and every team member also need to recognize their key role to support the culture. And
it should start with educating team members. So, whether it’s learning about special rights in the workplace, how to ease
implicit bias from interview panels, or even had experiences of marginalized groups, these are all vital pieces of information
in the cause. Now the question is, what is the best way to learn? There is a lot of free and paid training program available on
the internet pick best one.
ENHANCE THE VOICES OF MARGINALIZED
Your workplace can switch into a breeding ground for microaggressions toward underrepresented groups. In that case, it
is difficult for those minorities who work at your place they unsure enough to raise a voice. So, it is crucial to learn how to
disturb department and space, privilege, and power. Changes you will be experiencing when you become an effective ally for
others. Look around the offices and meetings. Note down on your diary, who isn’t there, and raise this issue. To not let the
workplace be a breeding ground, one should be able to bring their best self so that everyone can work and feel comfortable to
contribute. Moreover, establish resource groups is another great key to make your team member’s voices heard.
BCM Inhouse
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VAJRA GLOBAL
CONSULTING SERVICES LLP
L
ed by its CEO, Ganapathy Sankarabaaham, Vajra
Global is a key player in the MarTech industry, where
they seamlessly combine their marketing expertise
with technological prowess. Being practitioners of both
marketing and technology enables them to provide creative and
holistic growth strategies for their clients.
Focusing on foundational marketing principles and
supercharging them with technology is the bedrock of Vajra
Global’s approach. Ganapathy has built a reputation for his
profound understanding of emerging trends. He was quick
to harness the power of GenAI and combine it with MarTech,
setting Vajra Global apart from its peers.
Answering these and other questions across the three buckets helped
us develop solutions and systematically introduce changes across the
organization.
HOW DID YOU GET YOUR TEAM TO ADOPT GENERATIVE
AI?
One of the challenges we faced when integrating AI into our systems was
the different levels of enthusiasm that employees had for learning and
adopting GenAI. Some were eager, others were hesitant.
To encourage the acceptance of AI, we mobilized early adopters to
champion the cause within their respective peer groups. Their advocacy
in emphasizing the importance of AI adoption resulted in a positive shift
as more individuals embraced the change and actively contributed to its
successful implementation.
We also encouraged all employees across all departments to upskill
themselves by completing certification courses on GenAI.
MARTECH AND GENAI ARE CONSTANTLY EVOLVING.
HOW DO YOU, PERSONALLY AND AS A COMPANY, STAY
ABREAST OF INDUSTRY TRENDS?
Personally, I stay well-informed by reading industry literature, listening to
podcasts, and watching informational videos. But the important thing is to
filter what is relevant for my business and convert that into an opportunity
or a solution to a problem that my industry might be facing.
Secondly, as a company, we actively participate in industry events,
facilitating insightful discussions on MarTech and GenAI and broadening
our knowledge base.
Thirdly, engaging with various product companies that build MarTech or
GenAI solutions allows us to gain valuable perspectives and insights into
their products.
Lastly, we speak to our customers, who pinpoint their challenges and
the solutions they believe would help them. Joint experimentation and
solution-finding address the customers’ specific challenges.
While all organizations are capable of identifying trends, our
differentiation lies in shaping the ideas, building a structure, and helping
in the implementation.
HOW CAN COMBINING MARTECH AND GENAI ENHANCE
AN ORGANIZATION’S MARKETING DEPARTMENT?
MarTech helps to streamline and consolidate diverse data points onto a
unified platform. The data points act as a springboard to create different
assets. These assets can be used to execute custom campaigns, amplified
through omnichannel engagement tailored to each customer. We know
that data is important for accurate decision-making, and while automation
can collect data continuously from different sources, GenAI can help
comprehend and present the data in an understandable format.
GenAI can be harnessed to analyze data and uncover valuable insights,
which can be leveraged for sustained growth. It can identify patterns and
offer suggestions, which adds another layer for deeper personalization.
This integrated approach to using MarTech and GenAI helps organizations
go beyond merely providing products and services and become thought
leaders in the industry. MarTech, combined with GenAI, provides
immense opportunities for personalization at scale.
AMIDST THE GROWING EMPHASIS ON DATA SECURITY
AND PRIVACY, WHAT MEASURES CAN COMPANIES ADOPT
TO ALIGN WITH REGULATIONS AND SAFEGUARD CLIENT
DATA?
Stringent guardrails must be established. All collected data should
undergo encryption and be stored in a secure database accessible only to
At the core of Vajra Global’s approach is a focus on reinforcing fundamental marketing principles with the latest technological
advancements. This blend not only enhances traditional strategies but also allows for the implementation of innovative practices.
In this interview, Ganapathy delves into the company’s MarTech operations and strategies. He also highlights the company’s
journey with GenAI and what leaders should focus on in the future.
HOW DOES VAJRA GLOBAL DISTINGUISH AND DIFFERENTIATE ITSELF IN THE COMPETITIVE MARKET
OF MARTECH SERVICES?
Our unique position as practitioners of both marketing and technology gives us a good understanding of our clients, their needs,
and the fundamental principles guiding their businesses. This allows us to develop well-thought-out marketing strategies, placing
a strong emphasis on foundational elements like customer behavior, value proposition, positioning, and personalization.
We invest time in comprehending consumer insights from the very beginning when presenting our solutions and services. This
personalized approach forms an essential part of our overarching strategy.
Once the groundwork is done, we use technology and tools to enhance efficiency and speed. Routine tasks are automated, and
analytics is used to draw insights. GenAI adds a creative dimension and assists in generating innovative ideas. This is how we
distinguish ourselves in the market.
GENERATIVE AI MUST SURELY HAVE HAD AN IMPACT ON YOUR INDUSTRY. WHAT WERE YOUR INITIAL
REACTIONS, AND HOW DID YOU ADAPT?
GenAI certainly had a big impact on the industry and our company. We understood its significance and far-reaching effects early
on. As an organization, we embraced it quickly and started identifying use cases and developing solutions.
We separated the learning into three buckets: process, people, and technology, and then proceeded to ask ourselves some tough
questions. How can we reimagine our process in the context of AI? How can it be used across our different services? How do
we use it for competitor assessment? How can we get our team to understand and appreciate this new technology? How do we
upskill them? Which new tools can we use to automate some of our activities? How do we keep on top of this fast-changing
technology? How can we use AI responsibly?
authorized personnel. In cases where data movement
or exportation is necessary, permissions should
be granted solely to super-admins. Companies
should adhere to GDPR guidelines. Two-factor
authentication measures can be implemented. The
storage of client data should be contingent upon
obtaining explicit consent from the customer. By
combining these strategies, companies can not
only comply with regulatory requirements but also
fortify their commitment to safeguarding sensitive
client information.
LOOKING AHEAD, WHAT IS VAJRA
GLOBAL’S VISION FOR THE FUTURE?
WHAT DO YOU FORESEE, AND HOW DOES
THE COMPANY PLAN TO ADAPT TO THE
EVOLVING CLIENT NEEDS?
We will look at utilizing our extensive expertise in
both marketing and technology to develop solution
accelerators tailored for industries and domains
where we possess in-depth knowledge. For areas
that demand additional insight, we look to work
with specialists and advisors who can help us
create intricate niche solutions for our clients. These
solutions may be collaboratively implemented
through our MarTech and GenAI labs, ensuring a
comprehensive approach.
We are actively exploring opportunities to engage
with innovation centers, collaborate with universities
on research initiatives, and form partnerships
with product vendors. This approach aligns
with our commitment to staying at the forefront
of technological advancements and delivering
innovative solutions to meet the evolving demands
of our clients.
ARE YOU ALSO LOOKING TO EXPAND
FROM SERVICES TO PRODUCTS?
We are working on building products. We are
identifying niche areas with a deep domain
understanding from our end and looking at solutions
that will differentiate us.
DOES VAJRA GLOBAL CONSULTING HAVE
PLANS FOR GLOBAL EXPANSION?
We have already expanded globally into London.
Our company in the UK is called Xite Create, and
it focuses solely on generative AI. We are actively
involved in the industry and university ecosystems
and build solutions for the ESG, edutech, and
financial services industries.
Ganapathy Sankarabaaham
Founder & CEO
Vajra Global’s Leadership Team

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47
A Sustainable Agribusiness In India
Agriculture is vital to the Indian
economy. According to the Economic
Survey 2021, the share of agriculture in
India’s GDP has increased to almost 20
percent in 2021. Farming in the traditional
way is no longer a guarantee of profit.
Through innovations in farming, farmers
can increase their income if they wish.
Recently, the Indian Government’s
industrial policy and innovative
creativity have encouraged research
and entrepreneurship in mushroom
cultivation. It has a lot of potential as a
money maker. It is light-independent,
feeds on organic matter, and does not
require fertile soil to grow.
India’s unemployment rate has risen to 6.8 % and
the youth is no longer confident of jobs. In such a
situation, the interest of the educated youth has
shifted more towards sustainable agribusiness.
Farmers are making good profits in small areas by
doing mushroom cultivation in a modern way. The
Mushroom Cultivation Market is projected to be
worth USD 16.7 billion in 2021, rising at a CAGR of 4%
from 2021 to 2026, to hit a value of USD 20.4 billion.
Rajkumari Binita Devi, a mushroom cultivator from
Manipur, is a great example of someone who was
influenced by experience and was able to make a
fortune and receive awards despite being an unskilled
mushroom cultivator.
WHAT IS A MUSHROOM?
A mushroom (Kukurmutta in Hindi) is a fungus’
umbrella-shaped fruit. It is a tasty food that is enjoyed
by both children and elders all over the world. It’s also
known as “the future vegetable,” as it’s a guarantee
against food shortages, hunger, and medicinal value.
With the increasing population across the globe,
Mushroom demand has risen recently, because
mushrooms meet the needs of health-conscious
consumers and are a desirable alternative food,
especially for vegetarians.
“One of the major agricultural industries on the
earth is mushroom processing.”
MUSHROOM CULTIVATION
46
NUTRITIONAL VALUE OF
MUSHROOMS
Mushrooms have a low-fat
content and are high in simple
carbohydrates. They’re also rich in
digestible protein, high molecular
weight polysaccharides, and a
decent source of fibre, among
other nutrients. Mushrooms also
contain unsatu rated fatty acids,
which account for more than 70%
of total fatty acid content, as well
as essential fatty acids, are low
in calories, and high in vegetable
proteins, minerals, and vitamins.
They also contain a lot of secondary
metabolites, which may be useful
in nutraceuticals, pharmacology,
and medicine. Some mushrooms
have anti-inflammatory properties
that can help prevent diseases like
hypertension, hypercholesterolemia,
atherosclerosis, and cancer.
HISTORY
About 600 A.D., the first
mushroom, “Auricularia auricula”,
was cultivated. “Flammulina
velutipes” is later cultivated
in China around 800-900 A. D.
Commercial mushroom farming
has only recently begun in
India, with Himachal Pradesh,
Punjab, Haryana, Uttar Pradesh,
Maharashtra, Bihar, Madhya
Pradesh, Manipur, Tamil Nadu,
and Karnataka leading the way.
Andhra Pradesh is a big producer
of mushrooms.
Training of Mushroom cultivation
in India Various government and
non-governmental organisations
(NGOs) in India provide mushroom
cultivation instruction. Dr. Rajendra
Prasad Central Agricultural
University, Pusa, Samastipur,
Bihar and National Research
Centre for Mushroom (NRCM),
Solan, Himachal Pradesh are
pioneer educational institutes.
A “Mushroom Cultivation
Technology” online training
program is also available. Farmers,
as well as entrepreneurs, would
benefit from training programs.
It is possible to have mushroom
production three times a year
because the length of 45 to 60
days is adequate for mushroom
production. Diabetes flour, pickles,
cookies, papad, and protein diet
powder are made from mushrooms.
TYPES OF MUSHROOM
Button mushrooms, oyster
mushrooms, and paddy straw
mushrooms are the three primary
varieties of mushroom harvest.
These mushrooms are important in
their own right, and they develop
in different ways using different
techniques and methods. To grow
mushrooms, a special bed known as
a compost bed is prepared.
Cost of Mushroom Cultivation
in India In India, the total cost of
mushroom cultivation is around
INR 1,50,00 0. Scrap Wooden
Shelves (Rs. 20,000), Room
Construction Costs (INR 1,25,000),
and other Miscellaneous Costs are
included (Rs. 5000).
47
Innovation
Final Thoughts
Mushroom cultivation is now India’s most
active and profitable sector. It is rapidly
gaining popularity in India because it
turns farmers’ hard work into benefits
in a short period. Agri-entrepreneurship
programs especially in mushroom
cultivation that involve capacity building
and access to funds for youth should
flourish to solve India’s brain drain issue.
What today’s youth lack is the inspiration
and entrepreneurship to see agriculture’s
promise and prospects?. Youths are a
source of creativity and a strong source of
inspiration for others.

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