Retailers need to focus on providing great customer experiences to drive revenue and create advocates for their brand, as unhappy customers and bad experiences can hurt revenue. While retailers should listen to customers, many may not be tuning in to understand what drives positive experiences that keep customers returning and recommending the brand to others.

1. The Retail Consumer Report Sponsored by RightNow

2. Win Back Unhappy Customers

3. Are Retailers Listening?

4. Retailers Need to Tune In

5. Great Experiences Drive Revenue

6. Great Experiences Create Advocates

7. Bad Experiences Hurt Revenue