Slides presented by Steph Gray to Scottish Government seminar on social media

1. Digital engagement at DIUS: smarter conversations, better outcomes Steph Gray, Head of Social Media & Stakeholder Engagement [email_address] 020 3300 8166

12. Social media = conversations

13. Profiles Self-publishing Networks Sharing Comments Reuse

14. Digital engagement = public service use of social media to discuss ideas with customers & partners, deliver information and services, or prompt action

15. Just another channel… but a two-way channel. With new benefits and risks… which puts more control in the hands of individuals, rather than organisations

17. Having more interesting, open conversations with our partners and customers can help us to understand the issues more clearly, make better policy and deliver it more effectively. The DIUS vision for digital engagement:

19. Listening Sharing Conversing Collaborating Reading blogs, searching social networks, subscribing to feeds Publishing documents and data, uploading podcasts and photos Commenting in forums, blogging, answering questions Developing partnerships, drafting documents, facilitating 3rd party activity

20. Audiences’ networks PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED Partners’ networks Corporate social media channels Corporate website & Directgov/ BL Collab-oration spaces Intranet

21. URL: google.com

22. URL: netvibes.com/cabinetoffice

23. URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson

24. URL: talk.dius.gov.uk/blogs/studentlistening

25. URL: interactive.dius.gov.uk/innovationnation

26. URL: talk.dius.gov.uk/blogs/studentlistening

27. URL: talk.dius.gov.uk/blogs/adultlearning

28. URL: thestudentroom.com/maturestudents

29. URL: altogethernow.ning.com

31. Making it happen

32. Awareness Interest Need Access What are these approaches? Capability How could we apply them to our work? Where are the opportunities for me? Can I use the tools? How do I do it? RECOGNITION IMPLEMENTATION

33. Educate Enable Engage Promote

35. What does the future hold?

36. Customer feedback and ideas online URL: en.community.dell.com

37. Services based on trust and reviews URL: couchsurfing.com

38. Public servants doing it for themselves URL: twitter.com/marilyneb

39. http://sandbox.dius.gov.uk http://blog.helpfultechnology.com (personal)