These are the templates for the action points in Step 5: Engaging Key Actors. Use these in accordance with the guidelines for this step.

1. Step 5: Engaging Key Actors
‘The Market Actors are compelled to join the process’
Templates
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Beta Version 1 – Sep 2012

2. Template for Action point A - Key actors and systemic issues
Key actors What are the systemic What are the systemic What are the systemic
blockages that affect opportunities that risks that affect them
them or that involve affect them or that or that involve them?
them? involve them?
Actor A
Actor B
Actor C
Actor D
[…] Actor Z
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Beta Version 1 – Sep 2012

3. Template for Action point B - Understanding key actors
Key Actor Who is the market actor?
Address
Background
Systemic issues
Forward thinking /
visionary
Key individuals
Influence or
relevance
Shorter term
Needs and
Medium term
interests
Longer term
Reasons to engage
Motivations
Reasons not to
engage
Positive influences
Influential
actors
Negative influences
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Beta Version 1 – Sep 2012

4. Template for Action point C - Identify hooks
Key Actor Who is the market actor?
The content
Opportunities to communicate
Other contact methods
The communicator
The recipient
Pressure
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Beta Version 1 – Sep 2012