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MICRO FUNDING
PITCH DECK
TABLE OF
CONTENTS About Us -
The Big Idea -
Market & Competition -
The Potential Space -
Target Segmentation -
Proposed Metrics [ROI] -
Team -
Organization Chart -
Financials -
ABOUT US
Rebranded in 2023 & Headquartered at Delhi, Stories by Nomads is a Film
Production House consisting of creatives with decades of collective
experience of shooting in every nook and corner of this vast and incredible
country.
With the distinction of being the trendsetters who kick-started the Web
Series culture in India with “Nyayiru Maalai”, India’s first web series way
back in 2012, that got media coverage across several leading publications
like The Hindu & Deccan Chronicle, we have produced over 1,000 minutes
of commissioned content over the last twelve years for a client roster that
includes advertising agencies, corporate giants, startups and superbrands.
While we consider ourselves experts in any conversation that begins and
ends with ‘audio’ and ‘visual’, the magic words to make us pay attention
are Narrative Fiction, Documentaries, Web Series, Branded Content,
Corporate Films, Short Films, Music Videos and Television Commercials.
“
IF YOU’VE NOTICED THE ADVERTISEMENTS OF THE BRANDS
listed below, then you’ve most likely seen our work
before
THE BIG IDEA
PAUSE-THINK-VIBE
- CREATE CONTENT THAT MAKES PEOPLE PAUSE
- CREATE FILMS THAT MAKE PEOPLE THINK
- CREATE VIDEOS THAT CAN VIBE ORGANICALLY
MARKET & COMPETITION
THE
POTENTIAL SPACE
- TRAVEL BASED CONTENT
- DOCUMENTARIES
- SPORTS BASED CONTENT
- MUSIC VIDEOS
- ANIMATION CONTENT
TARGET
SEGMENTATION
AGE LOCATION INTERESTS
Our content will target an overall
audience base in the age group of
16-50 years, wherein the final
promotions will be furthermore
age centric.
We will target pan India audience
living in tier A+, A, B+, B and C+
cities, as they are more likely to
regularly consume content
produced by us.
In this metric, we will largely
target audience based on their
content search and consumption
data, that is based on the success
of past shows and similar branded
content.
PROPOSED METRICS [ROI]
10 MILLION +
SHARED VIEWERSHIP ACROSS YOUTUBE, INSTAGRAM, FACEBOOK AND LINKEDIN OVER 1
YEAR
+
2% ACTIVE PROJECT ENGAGEMENT FROM THE TOTAL VIEWERSHIP BASE
AVERAGE INDIAN MARKET COSTING - SPONSORED/BRANDED
CONTENT
Instagram: ₹8 - ₹42 - Cost per Engagement (View, Like, Comment & Share)
Facebook: ₹20 - ₹42 - Cost per Engagement (View, React, Comment & Share)
YouTube: ₹25 - ₹34 - Cost per Engagement (View, Like, Comment & Share)
LinkedIn: ₹150 - ₹250 - Cost per Engagement (View, React, Comment & Share)
OUR OFFER COST PER ENGAGEMENT
₹2/₹5 per Engagement (View/Like/Comment/Share)
TEAM
VENKATA VARADHAN
RAMALINGAM
A journalist by qualification and a writer, filmmaker and producer
by profession, Venkat has spent most of the last 14+ years writing,
directing and producing 200+ films for some of the biggest
advertising agencies, corporate giants, superbrands, startups and
events including the prestigious Dubai Expo 2020.
The man behind India’s first Web Series, many of his works have
been featured on popular advertising and media platforms such as
Afaqs, Brand Equity, Huffington Post, Scoop Whoop, India Times,
Deccan Chronicle and The Hindu.
CREATIVE HEAD &
DIRECTOR
BRIJESH BIRUA
A Cinematographer who believes in elevating the ordinary to
extraordinary, Brijesh in a career that is less than a decade old,
already has names like UNICEF, Firefox, Hotstar, Netflix, UNDP in
his portfolio.
Some of his recent projects include Plan A Plan B, Gulmohar,
Decoupled and Delhi Crime, all of which are available for streaming
on Netflix & Hotstar.
DIRECTOR OF PHOTOGRAPHY
PRADEEP SHARMA
A Creative Director with an experience spread across 15+ years and
300+ projects ranging from Motion Graphics to Animations to Live
Motion Capture to Television Commercials to Watch-outs to
Experientials to Design Installations to Brand Identities.
TECHNICAL DIRECTOR
ORGANIZATION
CHART
FINANCIALS
20 MILLION
TAXES ADDITIONAL
OPTION 1: SHARED DIGITAL SPACE WITH YOUTUBE ADS
WHEREIN THE CHANNEL WILL BE OPEN TO DISPLAYING ADS FROM YOUTUBE AT THE START OR IN THE MIDDLE OF THE VIDEO CONTENT
50 MILLION
TAXES ADDITIONAL
OPTION 2: EXCLUSIVE DIGITAL SPACE WITH NO YOUTUBE ADS
WHEREIN THE CHANNEL WILL NOT BE PLAYING ANY ADS DURING ANY OF THE VIDEO CONTENT EXCEPT FOR YOUR SPONSORSHIP
SPOTS
IF YOU HAVE ANY QUERIES, KINDLY REACH OUT
AT:
VENKAT@STORIESBYNOMADS.IN | +91-
9871480600
StoriesByNomads_Micro Funding Pitch Deck.pptx

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StoriesByNomads_Micro Funding Pitch Deck.pptx

  • 2. TABLE OF CONTENTS About Us - The Big Idea - Market & Competition - The Potential Space - Target Segmentation - Proposed Metrics [ROI] - Team - Organization Chart - Financials -
  • 4. Rebranded in 2023 & Headquartered at Delhi, Stories by Nomads is a Film Production House consisting of creatives with decades of collective experience of shooting in every nook and corner of this vast and incredible country. With the distinction of being the trendsetters who kick-started the Web Series culture in India with “Nyayiru Maalai”, India’s first web series way back in 2012, that got media coverage across several leading publications like The Hindu & Deccan Chronicle, we have produced over 1,000 minutes of commissioned content over the last twelve years for a client roster that includes advertising agencies, corporate giants, startups and superbrands. While we consider ourselves experts in any conversation that begins and ends with ‘audio’ and ‘visual’, the magic words to make us pay attention are Narrative Fiction, Documentaries, Web Series, Branded Content, Corporate Films, Short Films, Music Videos and Television Commercials. “
  • 5. IF YOU’VE NOTICED THE ADVERTISEMENTS OF THE BRANDS listed below, then you’ve most likely seen our work before
  • 8. - CREATE CONTENT THAT MAKES PEOPLE PAUSE - CREATE FILMS THAT MAKE PEOPLE THINK - CREATE VIDEOS THAT CAN VIBE ORGANICALLY
  • 10.
  • 12. - TRAVEL BASED CONTENT - DOCUMENTARIES - SPORTS BASED CONTENT - MUSIC VIDEOS - ANIMATION CONTENT
  • 14. AGE LOCATION INTERESTS Our content will target an overall audience base in the age group of 16-50 years, wherein the final promotions will be furthermore age centric. We will target pan India audience living in tier A+, A, B+, B and C+ cities, as they are more likely to regularly consume content produced by us. In this metric, we will largely target audience based on their content search and consumption data, that is based on the success of past shows and similar branded content.
  • 16. 10 MILLION + SHARED VIEWERSHIP ACROSS YOUTUBE, INSTAGRAM, FACEBOOK AND LINKEDIN OVER 1 YEAR + 2% ACTIVE PROJECT ENGAGEMENT FROM THE TOTAL VIEWERSHIP BASE
  • 17. AVERAGE INDIAN MARKET COSTING - SPONSORED/BRANDED CONTENT Instagram: ₹8 - ₹42 - Cost per Engagement (View, Like, Comment & Share) Facebook: ₹20 - ₹42 - Cost per Engagement (View, React, Comment & Share) YouTube: ₹25 - ₹34 - Cost per Engagement (View, Like, Comment & Share) LinkedIn: ₹150 - ₹250 - Cost per Engagement (View, React, Comment & Share) OUR OFFER COST PER ENGAGEMENT ₹2/₹5 per Engagement (View/Like/Comment/Share)
  • 18. TEAM
  • 19. VENKATA VARADHAN RAMALINGAM A journalist by qualification and a writer, filmmaker and producer by profession, Venkat has spent most of the last 14+ years writing, directing and producing 200+ films for some of the biggest advertising agencies, corporate giants, superbrands, startups and events including the prestigious Dubai Expo 2020. The man behind India’s first Web Series, many of his works have been featured on popular advertising and media platforms such as Afaqs, Brand Equity, Huffington Post, Scoop Whoop, India Times, Deccan Chronicle and The Hindu. CREATIVE HEAD & DIRECTOR
  • 20. BRIJESH BIRUA A Cinematographer who believes in elevating the ordinary to extraordinary, Brijesh in a career that is less than a decade old, already has names like UNICEF, Firefox, Hotstar, Netflix, UNDP in his portfolio. Some of his recent projects include Plan A Plan B, Gulmohar, Decoupled and Delhi Crime, all of which are available for streaming on Netflix & Hotstar. DIRECTOR OF PHOTOGRAPHY
  • 21. PRADEEP SHARMA A Creative Director with an experience spread across 15+ years and 300+ projects ranging from Motion Graphics to Animations to Live Motion Capture to Television Commercials to Watch-outs to Experientials to Design Installations to Brand Identities. TECHNICAL DIRECTOR
  • 23.
  • 25. 20 MILLION TAXES ADDITIONAL OPTION 1: SHARED DIGITAL SPACE WITH YOUTUBE ADS WHEREIN THE CHANNEL WILL BE OPEN TO DISPLAYING ADS FROM YOUTUBE AT THE START OR IN THE MIDDLE OF THE VIDEO CONTENT
  • 26. 50 MILLION TAXES ADDITIONAL OPTION 2: EXCLUSIVE DIGITAL SPACE WITH NO YOUTUBE ADS WHEREIN THE CHANNEL WILL NOT BE PLAYING ANY ADS DURING ANY OF THE VIDEO CONTENT EXCEPT FOR YOUR SPONSORSHIP SPOTS
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