media pitch

1. THE ‘FRAUD’ NETFLIX ORIGINAL PITCH
My series follows a lonely teenage girl, who has broken off her friendship with her best
friend since birth. An AI appears on her phone in which she befriends. She designs her new
friend to how she desires (girl her age, ginger hair, freckles), shots of her phone designing,
then cuts to her being made in real life (extreme closeups). As she finalises her changes to
her new friend, her AI shows up at her door (cuts to title sequence). They become best
friends but something is off, when protagonist thinks she’s alone her AI is watching and
studying her. Slowly the AI manages to convince the protagonist to make them look more
alike. The AI captures our protagonist and sends her to replace her in the virtual world whilst
the AI lives a normal human life. The show follows her trying to escape the virtual world.
My opening three minutes will consist of our protagonist (Veronica played by Laura)
receiving hurtful messages from her best friend, she then receives the friend request from
the AI (played by Rebecca) in which she accepts & begins designing her new friend. An
easter egg I have used in my piece is the popular social media app Snapchat, which captures
the attention of younger audiences & reflects the potential dangers of the app. Then the AI
turns up at her door, this is then interrupted by the title credits building suspense.
Characters -
Protagonist: lonely school girl (Veronica), played by Laura
AI: nickname is the name of her ex friend (Aimee), played by Rebecca
Off screen character (not shown in the opening scene but is in the credits): Aimee,
Veronica’s ex best-friend
Costume: casual clothes
Makeup: natural makeup to emphasise reality
Props: iPhone
Location: living room, kitchen and dark park