The importance of ADAS Technology

1. The Importance of
ADAS Technology
Jeremy Coleman
Director of UK Operations
Mobileye, an Intel Company

2. Mobileye
The World Leader in
Collision Avoidance &
Autonomous Driving Technology

3. What is ADAS?
Advanced driver-assistance systems (ADAS) are in
vehicle systems that help the driver in the day to
day driving process.
ADAS systems are designed to increase vehicle
safety and more generally road safety.

4. Mobileye
ADAS and
beyond….

5. Today……
Mobileye are the world
leader in Advanced
Driver Assistance
Systems (ADAS)
25+
Leading OEMs rely on Mobileye
20+ million
Mobileye ADAS equipped vehicles
100+
Distributors worldwide
650+
Employees
In 1999 the Mobileye
company was created with
the aim to harness the power
of computer vision for
automotive safety

6. OEM’s using
Mobileye
ADAS
Technology.

7. Why is ADAS
important today?

8. over 90% of collisions
are due to human error
Early warning
saves lives
Source | VTRC - Virginia Transportation Research Council NHTSA

9. Early
warning
saves
lives
Source:
Zhand, B. (2009). Forward Collisions Accidents, AXA
AXA Switzerland research shows:
• simple early warning
of 1.5 seconds could
prevent 90% of rear-
end collisions
• 2 seconds of
warning could
prevent nearly all
crashes!

10. There are over 1 billion cars on the road today and
the average age of cars is rising –
in Europe the average age is 10 years !

11. Retrofit ADAS
Systems

12. A single
camera or
multiple
cameras &
dashboard
display to give
real time
driver alerts
• Can be installed into any existing
road vehicle that doesn’t already
have ADAS technology

13. Lifesaving ADAS Features
Forward Collision
Warning
Pedestrian
and Cyclist
Warning
Lane Departure
Warning
Speed Limit
Indication
Headway
Monitoring
& Warning
Intelligent
High Beam
Control

14. ADAS
for large
vehicles –
VRU Detection
• Multiple Cameras
• Designed for large vehicles w/large blind spots
• Solution for urban areas

15. Why use ADAS?
Reduce Costs
• Save money on collision
clean up
•
Keep vehicles on the road
•
Reduce insurance premiums
Manage Drivers Better
• Powerful tool for driver
monitoring and evaluation
• Significantly improves
driving habits
•
Effective risk
management tool
A Good Investment
• Return On Investment
within ~1 year
• Reduces fuel consumption
• Enhances social and
corporate responsibility

16. From ADAS to
Autonomous
Driving
Imagining the autonomous future…

17. ADAS is paving the
way to Autonomous
Driving

18. Driving Policy
Teaching the vehicle to maneuver in challenging situations such as
merging into traffic with human-like intuition
Mapping (REM™)
The ability to produce a highly accurate map, with
an ultra-high refresh rate
Sensing
The ability to detect all relevant aspects of the driving scene

19. REM™
How it Works
DATA from
vehicle to cloud
DATA from
vehicle to cloud
DATA from map
to other vehicles

20. Thank You.
Drive Safely!