9 marzo 2018, Exhibitionist#19 @Tempo di Libri, con Eddie Newquist, direttore creativo GES

1. This presentation is for educational purposes only.

3. § Publishing phenomenon
§ Lonely child & sidekicks
§ Magical world
§ Wizard
§ Generational blockbuster
§ Film, theater, theme park
§ Transmedia epic
Favorite Topic

5. L. Frank Baum

6. 1880 - Baum wrote plays and theater
1897 - Wrote and published “Mother Goose in Prose”
1899 - “Father Goose, His Book” a best seller
1900 - “The Wonderful Wizard of Oz” with W.W. Denslow
1902 - “The Wizard of Oz” stage play, ran until 1911
1904 - “The Marvelous Land of Oz” distinct stage focus

7. § Baum wrote The Wonderful Wizard of
Oz without any thought of a sequel
§ 13 sequels later he said:
"To please a child is a sweet and a lovely thing
that warms one's heart and brings its own
reward.”
§ Baum died in 1919 and publishers delegated
sequels to Ruth Thompson
§ She wrote 21 more books

8. § 1905 Oz Theme Park
§ 1910 Oz Silent Movie
§ And then . . .

9. IMDB
50+ MOVIES

10. J.R.R. Tolkien & C.S. Lewis “The Inklings”
The Inklings were literary enthusiasts who praised the value of
narrative in fiction and encouraged the writing of fantasy.

11. Like L. Frank Baum, Disney was a
storyteller and showman. He
embraced merchandising very
early in his career

12. Merchandising, cosplay &
fan clubs.

13. Halloween used to be the only
time for dress up.

14. Cosplay & Fan Clubs

15. Sharing stories involves
interaction . . . they feel live!

16. Once upon a time . . .

17. The Hero with a Thousand Faces
First published in 1949 , it is a non-fiction
book, and seminal work of comparative
mythology by Joseph Campbell.
In 2011, TIME Magazine placed the book
in its list of the 100 best and most
influential books written in English.
www. imaginautics.com

18. HERO’S JOURNEY
ACT ONE: The Hero's DECISION to ACT.
ACT TWO: The ACTION itself.
ACT THREE: The consequences of the ACTION.
www. imaginautics.com

19. www. imaginautics.com

20. www. imaginautics.com

21. www. imaginautics.com

22. Emotion makes it feel
extraordinary & interactive!
What causes emotion?
§ Celebrations
§ Dramatic Change
§ Extraordinary Events

23. Transmedia
§ Storytelling involves creating content
that engages using various techniques
to permeate daily lives
§ Productions develop stories across
multiple forms of media in order to
deliver unique content to each channel
§ Storytelling exists in the form of
transmedia narratives

24. www.conducttr.com

25. FIRST FAN FICTION
1939 - BOB TUCKER “LE ZOMBIE”

26. 381 Books (QUORA.COM)

27. 1976

29. COSPLAY TAKES CENTER STAGE

30. Early example of full immersion.

31. Michael Crichton 1942-2008

34. gameofthronesexhibition.com

36. Global Touring Exhibition - Stop Number 18

38. We like to share
stories that
surprise and
delight.

39. The Future?

40. www. imaginautics.com
We are
here!

41. Character interaction will soon
reach a new level.

42. Universal set a new high bar in
theme park immersion.

43. www. imaginautics.com
Definition: A distinct group of productive or
profit-making enterprises that enable 360 degree
end-user immersion.
(Coined by Eddie Newquist with
first public use on March 8, 2018.)
IMMERSEMENT
INDUSTRY
TM

44. www. imaginautics.com
§ THEME PARK ATTRACTIONS
§ ESCAPE ROOMS
§ PARTICIPATORY THEATER
§ VR
§ RESORTS
IMMERSEMENT
INDUSTRY
TM

45. March 29, 2018
VR Universe

51. What if you could stay?

57. 2018 = $129

58. Described as a ‘new generation of thrill ride’ features ‘a new level of
storytelling’. The ride will feature wizarding world characters and
creatures, and ‘a few surprises along the way’.
Pottermore - July 24, 2017

59. AR GAME
§ July 2016
§ 100 million
monthly
users
§ More than
1.2 billion in
revenue

61. § AR game from Pokemon Go creators
§ Real-world scavenger hunt for magical
creatures on your smartphone
§ “Allow fans and their friends to become
wizards & witches.” John Hanke - Niantic

62. You’re invited!

63. This presentation is for educational purposes only.