5 Ways the website assists in bookings Our Search Engine Marketing Holly Hufford, at rezStream breaks down the specific steps for Unlocking the Booking Power of Your Lodging Website in our latest webinar session. Looking to generate more direct bookings, improve your lodging website, and increase revenue all at the same time? Then watch this webinar on-deman today! Watch-on demand to better understand how to build a website that converts!  1. Include a CTA on Room Pages 2. Have a Testimonials Page 3. Promote specials early on 4. Include helpful information 5. Optimize your website

1. UNLOCKING THE BOOKING
POWER OF YOUR LODGING WEBSITE
Presented by: Holly Hufford

2. WHAT’S ON TAP FOR TODAY
• About the Speaker
• About rezStream
• Unlocking the Booking Power of your
Lodging Website
• How We Do It/ Case Study: Pop-Up Window
• Session Recap
• Special Offer
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rezStream Better Lodging Simplified

3. ABOUT THE SPEAKER
• Search Engine Marketer at rezStream
• I love to go camping with my dog Orville
• I love to travel, recently got back from England
• I enjoy baking banana bread & chocolate chip muffins
• I spend my evenings watching Denver sports team
• My favorite food is tacos
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rezStream Better Lodging Simplified

4. ABOUT
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rezStream Better Lodging Simplified
rezStream simplifies day-to-day operations and helps business
attract travelers with digital marketing, reservation software,
online booking engine, and web site design services
Since 2005 we’ve partner with small to medium
sized independent lodging properties in the US.
Our goal is to work WITH our customers to create
easier ways for them to manage their business
and improve their ability to increase revenue.
Small company of 24 caring and passionate
individuals and hospitality professionals.
View ourselves as an extension of your team.
100 years of combined industry experience.
Suite of solutions focused on helping
independently-owned properties.
TEAM | CARE | KNOWLEDGE | PASSION | TRUST

5. UNLOCKING THE BOOKING POWER OF YOUR
LODGING WEBSITE

6. 5 WAYS THE WEBSITE ASSISTS IN BOOKINGS
1. Include a Call to Action (CTA) on Room Pages
2. Have a Testimonials Page
3. Promote Specials Before Guests get to the Booking Engine
4. Include Helpful Information on your Website
5. Optimize your Website
6. Additional Best Practices
rezStream Better Lodging Simplified

7. 1: INCLUDE A CTA ON ROOM PAGES
• Each room, or each type of room, should have its own page
• Guests want to have a good idea of their accommodation, prior to their stay
• Throughout the text, link to important pages
• Essential to the booking process
• Example: Link to Terms & Conditions pages
• Avoid linking to potentially distracting pages
• Non-essential to the booking process
• Instead: Link these in a side bar
• Have an obvious “Book Now” button or calendar
rezStream Better Lodging Simplified

8. 1: INCLUDE A CTA ON ROOM PAGES
• Each room, or each type of room should have its own page
• Guests want to have a good idea of their accommodation, prior to their stay
• Throughout the text, link to important pages
• Essential to the booking process
• Example: Link to Terms & Conditions pages
• Avoid linking to potentially distracting pages
• Non-essential to the booking process
• Instead: Link these in a side bar
• Have an obvious “Book Now” button or calendar
rezStream Better Lodging Simplified

9. 1: INCLUDE A CTA ON ROOM PAGES
• Each room, or each type of room should have its own page
• Guests want to have a good idea of their accommodation, prior to their stay
• Throughout the text, link to important pages
• Essential to the booking process
• Example: Link to Terms & Conditions pages
• Avoid linking to potentially distracting pages
• Non-essential to the booking process
• Instead: Link these in a side bar
• Have an obvious “Book Now” button or calendar
rezStream Better Lodging Simplified

10. 1: INCLUDE A CTA ON ROOM PAGES
• Each room, or each type of room should have its own page
• Guests want to have a good idea of their accommodation, prior to their stay
• Throughout the text, link to important pages
• Essential to the booking process
• Example: Link to Terms & Conditions pages
• Avoid linking to potentially distracting pages
• Non-essential to the booking process
• Instead: Link these in a side bar
• Have an obvious “Book Now” button or calendar
rezStream Better Lodging Simplified

11. 2: HAVE A TESTIMONIALS PAGE
• Goal: Keep potential guests on your website
• May get distracted on other websites promoting testimonials
• Promote recent reviews
• Promote positive reviews
• Respond to all reviews, especially if they are not positive
• Potential guests are interested in knowing how you handle situations
rezStream Better Lodging Simplified

12. 2: HAVE A TESTIMONIALS PAGE
• Use a testimonials plug-in on its own page
• Keeps guests on your website
• Filter content to show certain review criteria (keywords & number of stars)
• Automatically updates
• Increases exposure
• Use testimonial plug-on banner
• Home page
rezStream Better Lodging Simplified

13. 2: HAVE A TESTIMONIALS PAGE
• Use a testimonials plug-in on its own page
• Keeps guests on your website
• Filter content to show certain review criteria (keywords & number of stars)
• Automatically updates
• Increases exposure
• Use testimonial plug-on banner
• Home page
rezStream Better Lodging Simplified

14. • Do not wait to promote a special once a guest has already clicked the CTA
• Chances are they clicked it, because they are ready to book
• Capture the potential guests that are hesitant
• Specials page
• Pop-up window
rezStream Better Lodging Simplified
3: PROMOTE SPECIALS EARLY ON

15. • Do not wait to promote a special once a guest has already clicked the CTA
• Chances are they clicked it, because they are ready to book
• Capture the potential guests that are hesitant
• Specials page
• Pop-up window
rezStream Better Lodging Simplified
3: PROMOTE SPECIALS EARLY ON

16. • Do not wait to promote a special once a guest has already clicked the CTA
• Chances are they clicked it, because they are ready to book
• Capture the potential guests that are hesitant
• Specials page
• Pop-up window
rezStream Better Lodging Simplified
3: PROMOTE SPECIALS EARLY ON
DISCOUNT

17. • Do not wait to promote a special once a guest has already clicked the CTA
• Chances are they clicked it, because they are ready to book
• Capture the potential guests that are hesitant
• Specials page
• Pop-up window
rezStream Better Lodging Simplified
3: PROMOTE SPECIALS EARLY ON
AWARENES
S

18. 4: INCLUDE HELPFUL INFORMATION
• Make booking as painless as possible for your guests
• The homepage is the first page most people will see
• Include the essential information
• Get the potential guest where you want them
• Example: Link to accommodations page
• Incorporate FAQ page, Contact page, Directions, etc.
• Pictures are worth a thousand words
• Recent, high-quality photos are a must-have
• Gallery page
• Do not clutter the booking engine or website
rezStream Better Lodging Simplified

19. 4: INCLUDE HELPFUL INFORMATION
• Make booking as painless as possible for your guests
• The homepage is the first page most people will see
• Include the essential information
• Get the potential guest where you want them
• Example: Link to accommodations page
• Incorporate FAQ page, Contact page, Directions, etc.
• Pictures are worth a thousand words
• Recent, high-quality photos are a must-have
• Gallery page
• Do not clutter the booking engine or website
rezStream Better Lodging Simplified

20. 4: INCLUDE HELPFUL INFORMATION
• Make booking as painless as possible for your guests
• The homepage is the first page most people will see
• Include the essential information
• Get the potential guest where you want them
• Example: Link to accommodations page
• Incorporate FAQ page, Contact page, Directions, etc.
• Pictures are worth a thousand words
• Recent, high-quality photos are a must-have
• Gallery page
• Do not clutter the booking engine or website
rezStream Better Lodging Simplified

21. 4: INCLUDE HELPFUL INFORMATION
• Make booking as painless as possible for your guests
• The homepage is the first page most people will see
• Include the essential information
• Get the potential guest where you want them
• Example: Link to accommodations page
• Incorporate FAQ page, Contact page, Directions, etc.
• Pictures are worth a thousand words
• Recent, high-quality photos are a must-have
• Gallery page
• Do not clutter the booking engine or website
rezStream Better Lodging Simplified

22. • Optimize the functionality of your website
• If your website takes too long to load, potential guests will leave
• Optimize your website for exposure
• Effective keywords, headings, & sub-headings
• Remove duplicate content
• Review negative backlinks
• Address local listings
• Additional pages that add search volume & value to potential guests
• Blogging
rezStream Better Lodging Simplified
5: OPTIMIZE YOUR WEBSITE

23. • Optimize the functionality of your website
• If your website takes too long to load, potential guests will leave
• Optimize your website for exposure
• Effective keywords, headings, & sub-headings
• Remove duplicate content
• Review negative backlinks
• Address local listings
• Additional pages that add search volume & value to potential guests
• Blogging
rezStream Better Lodging Simplified
5: OPTIMIZE YOUR WEBSITE

24. 6: ADDITIONAL BEST PRACTICES
• Ensure website and booking engine are mobile friendly
• Promote social media links for credibility
• Refrain from linking to OTAs to encourage guests to book directly
rezStream Better Lodging Simplified

25. HOW WE DO IT/ CASE STUDY:
POP UP WINDOW

26. ABOUT THE PROPERTY
• 24 rooms available to book
• Adult only environment, guests ages 12 and above
• Victorian-style
• No minimum night stay
rezStream Better Lodging Simplified

27. THE PROBLEM
rezStream Better Lodging Simplified
• The property was having a hard time filling rooms in
July and August
• Previously they focused strongly on booking
weddings in the summer
• The property has moved away from focusing so
much on the wedding industry and needed guests
to be aware of summer availability
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28. OUR SOLUTION
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• Encourage guests to book through a pop-up window
• Informs guests of availability
• Offer a discount to promote booking
• Easy to see CTA
• Includes contingencies
• Countdown to create a sense of urgency
• Act now

29. RESULTS
rezStream Better Lodging Simplified
• 478 people clicked on the CTA
• 22 nights were booked
• $9,638.09 in total revenue, thus far
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To increase overall bookings, you could…
• Offer a larger discount
• Offer discount for a longer time frame

30. • Ensure specific rooms are identifiable
• Take advantage of internal linking
• Use effective CTAs
• Utilize on-site testimonials page
• Capture guests with specials before they are in the booking engine
• Include pop-up windows for “hard to fill” rooms
• Remember the home page is the first thing people will see
• Make getting from point A to point B to point C as easy as possible by
including helpful information, and avoiding clutter
• Optimize your website for increased exposure, including mobile
friendly
• Link for credibility, not commissions
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rezStream Better Lodging Simplified

31. THANK YOU
Please forward all questions
regarding this webinars to:
• Sales@rezStream.com
• (303) 872-0220
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rezStream Better Lodging Simplified
Schedule a Demo

32. CHECK OUT OUR
EDUCATION
CENTER
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rezStream Better Lodging Simplified
For upcoming and past webinars, industry
blogs, and downloadable resource guides.
www.rezStream.com/Education

33. INTERESTED IN
BECOMING A MARKETING
CLIENT?
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rezStream Better Lodging Simplified
Reach out to the rezStream Sales Team for…
• A FREE marketing analysis of your property!
• Displays how rezStream can update your website to
increase direct bookings.
Already use one of rezStream’s other offerings, such as our
booking engine or TCMS websites?
• Join a second offering from rezStream, such as
becoming a marketing client, & you will receive a
discounted price for bundling!