Second UX meetup in Iasi, Romania. We talked about UX strategy and other tales with Ciprian Amaritei, Senior UX designer at Endava and founder at Romanian Interaction Lab.
6. UX STRATEGY
Platform Current Customer Segment Initial Customer Segment
Facebook Entire World Harvard University
Google Entire World PHD Students
Evernote Entire World Moms sharing receips
Tinder All Singles in the world
College Students - Univ. of
Southern California
Customer Segment
Group or segment of people with a common need or pain.
8. Twitter Business Model
Business GoalsUser Needs
Share content with the world
Get real time content
Get relevant content
Participate in discussions
Profitability
• Advertising: promoting tweets, accounts, trends (#)
• Data Licensing: sell the collected information from
the 500 million tweets sent daily
UX STRATEGY
21. POSITIVE NETWORK EFFECTS
The ability of a large well-managed platform community to produce
significant value for each user on the platform.
22. NEGATIVE NETWORK EFFECTS
The possibility that the growth in numbers of a poorly-designed platform
community can reduce the value produced for each user.
25. FRICTIONLESS ENTRY
Friction = Interactions that inhibit people from intuitively and
painlessly achieving their goals
FRICTION EFFECTS
Bouncing
Reduces conversions
Leads to abandoning tasks
26. FRICTIONLESS ENTRY
SHORTEN THE NUMBER OF STEPS
USE DEFAULT SETTINGS
OFFER PERSONALIZED EXPERIENCE
OFFER AUTO-POPULATE DETAILS
REAL TIME CONTENT SUGGESTIONS
PROVIDE ACCESS TO HISTORY
28. FRICTIONLESS ENTRY
DON’T MAKE USERS GUESS
VISUAL AND AUDIO FEEDBACK
FAST LOADING TIME
MAKE LOADING TRANSPARENT
Occupied time feels shorter than unoccupied time.
Unexplained waits feel longer than explained waits.
30. EFFECTIVE CURATION
Curation = process by which a platform filters, controls, and limits the access
of users & activities to the platform
POOR CURATION
Greater ‘noise’
Reduce usefulness of the platform
Difficulty in finding the best match between producers and consumers
34. EFFECTIVE CURATION
1. SOCIAL CURATION
2. EDITORIAL CURATION
3. ALGORITHMIC CURATION
INFORMATION RETRIEVAL (IR) ALGORITHMS
35.
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38. HEALTHY SCALING
Scaling a network requires that both sides of the market grow proportionally.
TYPE OF THE NETWORK
One sided: WhatsApp
Two sided: UpWork, PayPal, AirBnb