SlideShare a Scribd company logo
1 of 32
Download to read offline
How to Elevate
Your Business’
2024:
Viral Vibes in
Social Media Marketing
Social media marketing (SMM) is a type of digital marketing
and e-marketing that involves leveraging social media platforms
to promote a brand, increase sales, and drive web traffic.
SMM revolves around creating
and sharing content to engage
audiences and build brand
awareness.
SMM will also contribute greatly to fostering brand loyalty and adapting to
emerging trends, making it an even more indispensable element of modern
marketing strategies.
In 2024, the significance of
social media marketing will
become more pronounced as
platforms continue to evolve
and user engagement deepens.
Tips to Elevate
Your Social
Media Marketing
@
Ann estimated 4.9 billion people
use social media worldwide, with
Facebook as the reigning social
media platform and closely
followed by YouTube.
These numbers serve as
compelling proof of people’s
widespread reliance on social
media for gathering
information about specific
topics or brands.
The same data underscores why
numerous businesses strive to
distinguish themselves amid
intense competition.
In the quest for virality, standing
out can be a challenge for many
enterprises. Thankfully, there are
some tips to help you elevate your
social media marketing strategy.
A successful social media
marketing campaign starts
with setting clear goals and
objectives.
Ask yourself if your marketing
plans are aligned with your
goals.
To help, you can utilize the
SMART framework, a goal-setting
strategy widely used in various
fields, including social media
marketing.
1 Set Clear Goals
and Objectives
Specific – Be specific and clear in
defining what you want to achieve.
Measurable – Establish metrics to
quantify progress and success.
Attainable – Ensure your goals are
realistic and achievable.
Time-bound – Set a specific timeframe
for achieving your goals.
Relevant – Align your social media goals
with your overall business objectives.
Extracting insights from
existing customers can
help you gain a deeper
understanding of your
audience's preferences
and behaviors.
Exploring generational
marketing is also beneficial.
2 Learn About Your
Target Audience
Eye on Tech identifies the
five main generations often
targeted by marketers to
boost engagement for your
brand – Silent Generation,
Baby Boomers, Generation X,
Millennials, and Generation Z.
Marketers have discovered
that each age group responds
differently to messages on
distinct channels.
Contrary to what many people assume, having a presence on every
platform is not what constitutes a successful SMM strategy.
3 Select the Right Platforms
When it comes to social
media, quality matters
more than quantity.
Posting subpar content for
the sake of numbers can
damage your brand.
Instead, you must give more
importance to meticulous
research and strategic
planning in aligning
objectives with your target
audience.
What truly counts is making a substantial
impact on a selected few.
Tailoring your focus to platforms favored by your specific
demographic is particularly advantageous, especially for
small and mid-sized businesses with limited resources.
Remember that it should take careful
consideration when uploading content
on your business website.
Posting just for the sake of posting
is never a good strategy.
4
Develop a Game Plan
for Your Social Media
Marketing Strategy
Below are some pointers to help you shape
your social media strategy:
Compile a list of upcoming festivals and
special days.
Establish a content theme to deliver a
cohesive experience to your audience.
Develop a set of hashtags tailored for
different platforms.
Ensure it encompasses your primary
events, features, and campaigns.
Employ social media marketing tools to
schedule posts and manage multiple
accounts effectively.
Content calendars offer several
advantages, including effective
resource distribution, enhanced
team collaboration, and a
deeper understanding of what
resonates with your audience.
5 Have a Social Media
Content Calendar
You can utilize tools such as social media content calendars to organize and
publish your content efficiently and on time. You can also outsource social
media marketing to help you better manage
your social media content.
These professionals follow a specific system, allowing
them to post your content in a timely manner.
Consistency is key in social media
marketing, and becoming complacent
after a viral moment can be
detrimental.
However, maintaining consistency can be
challenging, especially as the demand for
fresh content continues.
Riding the momentum and
consistently creating relevant
posts keeps the audience engaged
and the brand in the spotlight.
6 Be Consistent
You can repurpose your most
relevant posts, giving them a
new angle or perspective to
breathe new life into familiar
content.
Alternatively, you may enlist the assistance of a
social media marketing company Philippines,
leveraging their expertise to ensure a steady and
impactful content flow.
Partnering with a social media marketing company can offer you a
way to be consistent with your postings. It will also open your business
to a wealth of experience, creative insights, and strategic approaches for
your online presence.
Many individuals base their
purchasing decisions on
emotions, and the foundation
of brand loyalty often lies in
these emotional connections.
Hence, your content must
not only be relevant but also
capable of resonating with
their emotions.
7 Use the Art of Storytelling
A prime example is this renowned fast-food
chain celebrated for creating relatable and
heartwarming commercials.
One of their advertisements
has left a lasting impression
on many that it continues to
resonate even today.
But while effective, creating
relatable video advertisements
can come with a higher cost.
As an alternative, businesses
can opt for a simpler yet
equally effective approach to
captivate consumers.
This involves sharing a series of posts sequentially, creating
anticipation, and narrating a complete story from its
inception to its conclusion.
By employing these storytelling techniques, you can establish
a connection that transcends the product, leaving a lasting
and meaningful impact on your audience.
Social media platforms experience
continuous change, with algorithms
and trends evolving
constantly.
Therefore, staying abreast of these
shifts and leveraging emerging
marketing trends is crucial for
successful social media marketing.
Currently, TikTok sets the tone for
many trends marketers and advertisers.
8 Ride the Trends
They are leveraging this platform to enhance
relevance and relatability with their audience.
Additional social media trends encompass:
Live video content
Utilizing messaging apps for customer
communication
Embracing augmented reality
Leveraging Instagram Stories and
Facebook Reels
Strategic use of advertising
Analytics play a crucial role
in detecting shifts within
the primary audience. This
information can unveil
insights into the platforms
your marketing team should
prioritize for engagement
with your target buyer
personas.
9 Learn More About Social
Media Analytics
These data can also offer valuable insights about the specific products and services
that interest customers, allowing you to focus on advertising what truly sells.
Work with the
Best Social Media
Company
The average time most people
spend on social media is 2.5 hours.
Two-thirds of 6,000 respondents
even use these platforms to make
a purchase.
Considering these figures,
it is given that social media
marketing is now of utmost
importance for businesses.
Status updated
However, with social media’s
constantly evolving nature,
finding a stable SMM strategy
can be difficult.
Thankfully, there are digital
marketing agencies that not only
offer SEO in Manila Philippines,
but also social media services like
Digital Marketing Philippines
(DMP).
DMP is a client-focused SEO
agency offering the best SEO
and social media marketing
solutions, making us a top SEO
agency Philippines.
Since 2013, we have delivered
top-notch services to our clients
and partners around the world.
30
50
Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.socialpilot.co/blog/social-media-marketing-tips
https://www.linkedin.com/pulse/12-expert-social-media-strategies-elevate-your-business/
https://www.techtarget.com/whatis/feature/12-social-media-marketing-tips-to-boost-your-business
https://www.youtube.com/watch?v=Hjf-QV9ImDo&t=85s
https://www.investopedia.com/terms/s/social-media-marketing-smm.asp
https://www.linkedin.com/pulse/social-media-marketing-trends-2024-bevin-design-house/
https://www.forbes.com/advisor/business/social-media-statistics/
https://www.productplan.com/glossary/smart-goal-setting/
https://blog.hootsuite.com/smart-social-media-goals/
https://www.forbes.com/sites/forbesagencycouncil/2021/08/27/how-shoppers-are-using-social-media/?sh=5ca510ea72eb
Learn more about what we can offer by checking our
website at www.digitalmarketingphilippines.com

More Related Content

Similar to Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing

Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxSocial Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxYoroflow
 
Maximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling AgenciesMaximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling AgenciesSarah Boyer
 
The Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessThe Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessViktor Deep
 
Strategies for Service Exporters - Social Media Marketing
Strategies for Service Exporters - Social Media MarketingStrategies for Service Exporters - Social Media Marketing
Strategies for Service Exporters - Social Media MarketingMichelle Hustler
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdffalguni84
 
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...Prénom Nom de famille
 
Social Media Strategies for Small Businesses
Social Media Strategies for Small BusinessesSocial Media Strategies for Small Businesses
Social Media Strategies for Small BusinessesIndoAge
 
15 Effective Social Media Strategies Should Be Following In 2023.pdf
15 Effective Social Media Strategies Should Be Following In 2023.pdf15 Effective Social Media Strategies Should Be Following In 2023.pdf
15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
 
Facts About Social Media Marketing
 Facts About Social Media Marketing Facts About Social Media Marketing
Facts About Social Media MarketingKbizsoft Solutions
 
The Ultimate Guide to Social Media Advertising Platforms.pdf
The Ultimate Guide to Social Media Advertising Platforms.pdfThe Ultimate Guide to Social Media Advertising Platforms.pdf
The Ultimate Guide to Social Media Advertising Platforms.pdfSocially Savvy
 
digital marketing agency in varanasi
digital marketing  agency in varanasidigital marketing  agency in varanasi
digital marketing agency in varanasiAryanRai22
 
Untitled document-6.docx
Untitled document-6.docxUntitled document-6.docx
Untitled document-6.docxnzekelvin70
 
8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social mediaLamar G Marketing Tree
 
Social Media Marketing Benefits.docx
Social Media Marketing Benefits.docxSocial Media Marketing Benefits.docx
Social Media Marketing Benefits.docxsweetAnaya
 
What Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docxWhat Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docxDushantSingh5
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdfDidoGraphic
 
Why Is Social Media Important For Small Businesses?
 Why Is Social Media Important For Small Businesses? Why Is Social Media Important For Small Businesses?
Why Is Social Media Important For Small Businesses?MilesWeb
 
8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social mediaLamar G Marketing Tree
 

Similar to Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing (20)

Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxSocial Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
 
Maximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling AgenciesMaximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling Agencies
 
The Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessThe Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and Happiness
 
Strategies for Service Exporters - Social Media Marketing
Strategies for Service Exporters - Social Media MarketingStrategies for Service Exporters - Social Media Marketing
Strategies for Service Exporters - Social Media Marketing
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdf
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdf
 
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
 
Social Media Strategies for Small Businesses
Social Media Strategies for Small BusinessesSocial Media Strategies for Small Businesses
Social Media Strategies for Small Businesses
 
15 Effective Social Media Strategies Should Be Following In 2023.pdf
15 Effective Social Media Strategies Should Be Following In 2023.pdf15 Effective Social Media Strategies Should Be Following In 2023.pdf
15 Effective Social Media Strategies Should Be Following In 2023.pdf
 
Facts About Social Media Marketing
 Facts About Social Media Marketing Facts About Social Media Marketing
Facts About Social Media Marketing
 
The Ultimate Guide to Social Media Advertising Platforms.pdf
The Ultimate Guide to Social Media Advertising Platforms.pdfThe Ultimate Guide to Social Media Advertising Platforms.pdf
The Ultimate Guide to Social Media Advertising Platforms.pdf
 
digital marketing agency in varanasi
digital marketing  agency in varanasidigital marketing  agency in varanasi
digital marketing agency in varanasi
 
Untitled document-6.docx
Untitled document-6.docxUntitled document-6.docx
Untitled document-6.docx
 
8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social media
 
Social Media Marketing Benefits.docx
Social Media Marketing Benefits.docxSocial Media Marketing Benefits.docx
Social Media Marketing Benefits.docx
 
What Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docxWhat Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docx
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdf
 
Why Is Social Media Important For Small Businesses?
 Why Is Social Media Important For Small Businesses? Why Is Social Media Important For Small Businesses?
Why Is Social Media Important For Small Businesses?
 
8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social media
 
What is digital marketing?
What is digital marketing?What is digital marketing?
What is digital marketing?
 

More from Jomer Gregorio

2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Jomer Gregorio
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Jomer Gregorio
 
2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and DevelopmentJomer Gregorio
 
Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
 
Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Jomer Gregorio
 
Stats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreStats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreJomer Gregorio
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
 
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZDigital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
 
Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Jomer Gregorio
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanJomer Gregorio
 
Digital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
 
How AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingHow AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingJomer Gregorio
 
Questions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmQuestions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmJomer Gregorio
 
Understanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesUnderstanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesJomer Gregorio
 
SEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesSEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesJomer Gregorio
 
Leverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsLeverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsJomer Gregorio
 

More from Jomer Gregorio (20)

2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024
 
2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development
 
Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024
 
Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024
 
Stats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreStats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot Ignore
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
 
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZDigital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
 
Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing Plan
 
Digital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global Inflation
 
How AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingHow AI Can Transform SEO Link Building
How AI Can Transform SEO Link Building
 
Questions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmQuestions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO Firm
 
Understanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesUnderstanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best Practices
 
SEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesSEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO Services
 
Leverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsLeverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More Leads
 

Recently uploaded

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 

Recently uploaded (20)

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 

Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing

  • 1. How to Elevate Your Business’ 2024: Viral Vibes in Social Media Marketing
  • 2. Social media marketing (SMM) is a type of digital marketing and e-marketing that involves leveraging social media platforms to promote a brand, increase sales, and drive web traffic. SMM revolves around creating and sharing content to engage audiences and build brand awareness. SMM will also contribute greatly to fostering brand loyalty and adapting to emerging trends, making it an even more indispensable element of modern marketing strategies. In 2024, the significance of social media marketing will become more pronounced as platforms continue to evolve and user engagement deepens.
  • 3. Tips to Elevate Your Social Media Marketing @ Ann estimated 4.9 billion people use social media worldwide, with Facebook as the reigning social media platform and closely followed by YouTube.
  • 4. These numbers serve as compelling proof of people’s widespread reliance on social media for gathering information about specific topics or brands.
  • 5. The same data underscores why numerous businesses strive to distinguish themselves amid intense competition. In the quest for virality, standing out can be a challenge for many enterprises. Thankfully, there are some tips to help you elevate your social media marketing strategy.
  • 6. A successful social media marketing campaign starts with setting clear goals and objectives. Ask yourself if your marketing plans are aligned with your goals. To help, you can utilize the SMART framework, a goal-setting strategy widely used in various fields, including social media marketing. 1 Set Clear Goals and Objectives
  • 7. Specific – Be specific and clear in defining what you want to achieve. Measurable – Establish metrics to quantify progress and success. Attainable – Ensure your goals are realistic and achievable.
  • 8. Time-bound – Set a specific timeframe for achieving your goals. Relevant – Align your social media goals with your overall business objectives.
  • 9. Extracting insights from existing customers can help you gain a deeper understanding of your audience's preferences and behaviors. Exploring generational marketing is also beneficial. 2 Learn About Your Target Audience
  • 10. Eye on Tech identifies the five main generations often targeted by marketers to boost engagement for your brand – Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z. Marketers have discovered that each age group responds differently to messages on distinct channels.
  • 11. Contrary to what many people assume, having a presence on every platform is not what constitutes a successful SMM strategy. 3 Select the Right Platforms
  • 12. When it comes to social media, quality matters more than quantity. Posting subpar content for the sake of numbers can damage your brand. Instead, you must give more importance to meticulous research and strategic planning in aligning objectives with your target audience. What truly counts is making a substantial impact on a selected few.
  • 13. Tailoring your focus to platforms favored by your specific demographic is particularly advantageous, especially for small and mid-sized businesses with limited resources.
  • 14. Remember that it should take careful consideration when uploading content on your business website. Posting just for the sake of posting is never a good strategy. 4 Develop a Game Plan for Your Social Media Marketing Strategy
  • 15. Below are some pointers to help you shape your social media strategy: Compile a list of upcoming festivals and special days. Establish a content theme to deliver a cohesive experience to your audience. Develop a set of hashtags tailored for different platforms. Ensure it encompasses your primary events, features, and campaigns. Employ social media marketing tools to schedule posts and manage multiple accounts effectively.
  • 16. Content calendars offer several advantages, including effective resource distribution, enhanced team collaboration, and a deeper understanding of what resonates with your audience. 5 Have a Social Media Content Calendar
  • 17. You can utilize tools such as social media content calendars to organize and publish your content efficiently and on time. You can also outsource social media marketing to help you better manage your social media content. These professionals follow a specific system, allowing them to post your content in a timely manner.
  • 18. Consistency is key in social media marketing, and becoming complacent after a viral moment can be detrimental. However, maintaining consistency can be challenging, especially as the demand for fresh content continues. Riding the momentum and consistently creating relevant posts keeps the audience engaged and the brand in the spotlight. 6 Be Consistent
  • 19. You can repurpose your most relevant posts, giving them a new angle or perspective to breathe new life into familiar content. Alternatively, you may enlist the assistance of a social media marketing company Philippines, leveraging their expertise to ensure a steady and impactful content flow.
  • 20. Partnering with a social media marketing company can offer you a way to be consistent with your postings. It will also open your business to a wealth of experience, creative insights, and strategic approaches for your online presence.
  • 21. Many individuals base their purchasing decisions on emotions, and the foundation of brand loyalty often lies in these emotional connections. Hence, your content must not only be relevant but also capable of resonating with their emotions. 7 Use the Art of Storytelling
  • 22. A prime example is this renowned fast-food chain celebrated for creating relatable and heartwarming commercials. One of their advertisements has left a lasting impression on many that it continues to resonate even today.
  • 23. But while effective, creating relatable video advertisements can come with a higher cost. As an alternative, businesses can opt for a simpler yet equally effective approach to captivate consumers.
  • 24. This involves sharing a series of posts sequentially, creating anticipation, and narrating a complete story from its inception to its conclusion. By employing these storytelling techniques, you can establish a connection that transcends the product, leaving a lasting and meaningful impact on your audience.
  • 25. Social media platforms experience continuous change, with algorithms and trends evolving constantly. Therefore, staying abreast of these shifts and leveraging emerging marketing trends is crucial for successful social media marketing. Currently, TikTok sets the tone for many trends marketers and advertisers. 8 Ride the Trends
  • 26. They are leveraging this platform to enhance relevance and relatability with their audience. Additional social media trends encompass: Live video content Utilizing messaging apps for customer communication Embracing augmented reality Leveraging Instagram Stories and Facebook Reels Strategic use of advertising
  • 27. Analytics play a crucial role in detecting shifts within the primary audience. This information can unveil insights into the platforms your marketing team should prioritize for engagement with your target buyer personas. 9 Learn More About Social Media Analytics
  • 28. These data can also offer valuable insights about the specific products and services that interest customers, allowing you to focus on advertising what truly sells.
  • 29. Work with the Best Social Media Company The average time most people spend on social media is 2.5 hours. Two-thirds of 6,000 respondents even use these platforms to make a purchase. Considering these figures, it is given that social media marketing is now of utmost importance for businesses. Status updated
  • 30. However, with social media’s constantly evolving nature, finding a stable SMM strategy can be difficult. Thankfully, there are digital marketing agencies that not only offer SEO in Manila Philippines, but also social media services like Digital Marketing Philippines (DMP).
  • 31. DMP is a client-focused SEO agency offering the best SEO and social media marketing solutions, making us a top SEO agency Philippines. Since 2013, we have delivered top-notch services to our clients and partners around the world. 30 50
  • 32. Want one for your business? Go to: www.digitalmarketingphilippines.com today! Created & Designed by: Resources: https://www.socialpilot.co/blog/social-media-marketing-tips https://www.linkedin.com/pulse/12-expert-social-media-strategies-elevate-your-business/ https://www.techtarget.com/whatis/feature/12-social-media-marketing-tips-to-boost-your-business https://www.youtube.com/watch?v=Hjf-QV9ImDo&t=85s https://www.investopedia.com/terms/s/social-media-marketing-smm.asp https://www.linkedin.com/pulse/social-media-marketing-trends-2024-bevin-design-house/ https://www.forbes.com/advisor/business/social-media-statistics/ https://www.productplan.com/glossary/smart-goal-setting/ https://blog.hootsuite.com/smart-social-media-goals/ https://www.forbes.com/sites/forbesagencycouncil/2021/08/27/how-shoppers-are-using-social-media/?sh=5ca510ea72eb Learn more about what we can offer by checking our website at www.digitalmarketingphilippines.com