The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!

1. Social Media ROI vs ROI Sudarshan Banerjee MediaPulse 2008

2. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org

3. DUH!

4. Like most things, had a modest beginning before being ‘tipped’

5. The Rate of Interest is unmistakeable, right?

6. A question that’s on everyone’s mind in Social Media

7. Before we get to ROI… I have another question. Can you afford to ignore it

8. Some fairly important Marketing campaigns have used it extensively

10. What could possibly happen if you don’t

13. If you are a brand, let’s also consider that

14. Can’t really blame them

15. WHILE ONLY OF PEOPLE TRUST ADVERTISEMENTS OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

17. To earn it back – Do consider Social Media

18. All this is fine What about the ROI

19. Social Media - is more like a billboard… - Often Necessary - Not immediately measurable

20. What’s your social media brief What are we doing? Define the scope of the project. Is it part of a promotion? Part of a campaign? What are we being asked to create? Why are we doing it? Is this a stand along effort, or part of an overall communications strategy that includes traditional advertising? Who is the target market? Define the person. Give as much background on the bulls-eye candidate. What media do they currently consume? Supply a general list of media they consume, i.e. instant messaging, texting, TV, radio, podcasts, blogs, social networks, etc. What is the objective? What do we want the target to do? At the end of this project, what is the definition of success? How will we measure the target’s actions? Define the goals in terms of results. When and how will it end? Social media campaigns might have to stop. How will you stop it?

31. Hold out your hand and your customers will reciprocate

34. IN MIN D S E T

36. 6 tips for

37. Think beyond products

38. Open your doors to your customers

39. Join the conversation

40. Share things with them

41. Make mistakes; Admit them

42. Respond ! Respond ! Respond !