Discover the benefits of interactive touchscreen tables for your business. With specialized software and intuitive user interfaces, touchscreen tables provide an exceptional and engaging user experience for your customers.

1. 5 REASONS TO USE TOUCH SCREEN TABLES
WHITEPAPER

2. 1
Interactive tables market analysis; Grand View Research
INTRODUCTION
For businesses looking to enhance their customer experience in the digital era,
interactive touchscreens have become a necessity. The use of touchscreen
tables is becoming increasingly popular across many industries. Research
suggests that the market for global interactive tables will grow at a CAGR of
7.2% the upcoming years1
.
There are a number of benefits to touch tables, and they provide businesses
with an innovative way to interact with their customers. This whitepaper will
explain why touchscreen tables are such a valuable addition to many business
environments.
In this whitepaper:
Definition of Touchscreen Table Technology
5 Reasons to use Touchscreen Tables
Special Requirements for Touchscreen Table Software
How to implement touchscreen tables?

3. WHAT ARE TOUCHSCREEN
TABLES?
Touchscreen tables are essentially multitouch displays mounted horizontally
on a floor stand. These tables come in various sizes, starting from 40“ up to
98“ and more. In addition, they have a variety of design styles that can be
customized according to the needs of the business.
Interactive touch tables require special software to operate, usually run by a
PC or media player integrated into the table‘s base.

4. 5 REASONS TO USE TOUCHSCREEN TABLES FOR B2B
There are several reasons businesses should use touchscreen tables to their advantage. These digital technologies are proven
to be excellent tools in business-to-business customer interaction.
One of the significant benefits of using touchscreen tables is that they offer an excellent consultation scenario. People can
stand next to or opposite each other, creating a face-to-face situation, which is ideal for consultations. Moreover, people can
also sit together, providing a more relaxed and comfortable environment for longer discussions or meetings.
Unlike wall-mounted displays, the screen layout of a table provides a sense of privacy, as the content of the screen is not
visible at first sight.
1. GREAT CUSTOMER CONSULTATION SCENARIO

5. 2
Touch the future together with multi-touch technology; electronicsforu.com
A table is an ideal platform for multi-user interaction. Touchscreen tables can
be approached from all four sides, making them accessible to multiple users
at the same time.
Removing the limit of only one touch allows multitouch tables to support true
multiple user applications2
.
2. MULTI-USER EXPERIENCE

6. 3
Interactive tables - no longer a luxury, but a necessity; Resto Connection
Intoday‘stime,fastfoodchainsandotherestablishmentsusetouchscreentech-
nology to allow customers to self-order. Interactive tables enable businesses
to implement self-ordering features, just like regular touchscreens. Tables can
even have add-on gadgets such as RFID readers or mobile payment gadgets
to be used with the respective software.
A seated area may benefit users in a more relaxed situation than standing in
front of wall-mounted displays or video walls. Touch tables reduce waiter table
face-time3
, making it a viable option for restaurants and others.
3. SELF-ORDER SOLUTIONS

7. 4
The top 7 use cases for object recognition technology; eyefactive
Aside from recognizing touch points and gestures, interactive tables can also
recognizeobjectsifplacedonthesurface.Touchtablesareoptimalforthistech-
nology as the surface can provide elements to be placed on without holding
them onto the screen. Having this technology can upgrade the process of
scanning products in a store for example.
Objectrecognitioncanenhancetheuserexperienceandprovideanimmersive
experience for customers. There are several additional use cases for touch-
screen object recognition4
.
4. OBJECT RECOGNITION

8. 5
New consumer behaviors accelerate need for companies to focus on experience; Accenture
6
Increasing the stopping power of interactive signage; Ombori
Touchscreen tables are the latest innovation on the interactive signage market.
Companies that adapt to this advancing technology can lead to innovation in
their industries. This is particularly relevant for companies that need to come
up with original ideas like retailers, museums, hotels or restaurants to provide
a great customer experience.
According to a report conducted by Accenture5
, 73% of all people point to
customer experience as an important factor in their purchasing decisions.
Another reason to incorporate a touchscreen table is that it has „stopping
power“, the ability of a device to make customers pause and interact with it[6]
.
This means that businesses drive conversions in their respective environment.
5. INNOVATION AND CUSTOMER EXPERIENCE

9. 7
7 ways that native touchscreen software trumps common web technologies; eyefactive
TOUCH SCREEN TABLE SOFTWARE
As tables support the use of interactive applications for multi-touch and multi-user input, they still need special software
to provide these requirements. This software allows for effective interactive digital signage, information, entertainment, and
collaboration at the point of sale. Using advanced native software technologies can support special gestures such as moving
virtual elements with five fingers.
Ascommonwebtechnologiesusuallydonotprovidespecialmulti-touchgestures,andevenfewertruemulti-usercapabilities,
you need a specialized software provider to support true multi-touch and multi-user input. To learn more about multitouch
software, read how native touchscreen software trumps common web technologies7
.

10. HOW TO IMPLEMENT TOUCHSCREEN TABLES?
Implementing interactive tables requires a systematic approach that includes assessment, planning, and implementation.
Businesses must evaluate their needs, define goals, and identify resources. They must also plan for deployment, including
installation, configuration, and testing. Finally, they must implement the solution, monitor its performance, and make adjust-
ments as necessary.
If you‘re considering implementing touchscreen tables in your business, here‘s a short guide to help you get started.
ASSESSMENT
The first step is to assess your business needs and goals.
Determine where touchscreen tables can be most benefi-
cial, what content you want to display, and how you want
users to interact with the tables.
PLANNING
Once you‘ve identified the areas where touchscreen tables
will be most useful, it is time to plan the implementation.
Consider factors such as table placement, table size, and
software requirements. Consult with a touchscreen table
provider to determine the most appropriate options for
your business.
Also plan the provision of content to be presented with
the corresponding multitouch software in good time. The
use of additional technologies such as object recognition,
self-order solutions as well as payment options must also
be planned in respectively.

11. IMPLEMENTATION
Once you have determined the placement and size of your touchscreen tables,
it‘s time to install and set them up. You will need to work with a touchscreen
table provider to install and configure the tables and software. This typically
involves connecting the table to a PC or media player, installing the necessary
software, and configuring the table‘s settings.
MAINTENANCE
It‘s imperative to regularly maintain and update your touchscreen tables to
ensure they function properly and provide the most effective user experience.
This may involve updating content & software, cleaning the hardware - and
troubleshooting issues as they arise.

12. SUMMARY
In summary, touchscreen tables are a promising technology that offers many
benefits in B2B environments. They can be used in a variety of industries and
applications, including point-of-sale retail, museums, meeting rooms, and
more.
Touchscreen tables provide an excellent consultation scenario in retail environ-
ments, multi-user experiences, self-ordering possibilities, object recognition
technology, and innovation leadership. To implement touchscreen tables, it‘s
critical to assess your business needs, plan the implementation, install and set
up the tables, create engaging content, and regularly maintain and update
the tables.

13. ABOUT THE AUTHOR
Matthias Woggon is CEO & Co-founder of eyefactive GmbH. A pioneer in
interactive signage, eyefactive combines interactive touchscreen systems,
software and technologies like object recognition to offer innovative
solutions for businesses. Furthermore, clients and partners can create ready
to use apps with individual content and designs in the world‘s first ever app
store for professional large-scale touchscreens.

14. TOUCHSCREEN HARDWARE
Various MultiTouch Screens, Tables, Kiosks or Video-
walls in any size or format.
TOUCHSCREEN SOFTWARE
Customizable multitouch apps from the world‘s first
dedicated app store for large-scale touchscreens.
TOUCHSCREEN TECHNOLOGIES
Innovative technologies like object-recognition, pay-
ment, scanners and video retail analytics.
TOUCHSCREEN SERVICES
From expert consultation, to cloud-based content
integration and system administration.

15. INTERACTIVE SIGNAGE XXL
Find out more about our eyefactive‘s interactive
touchscreen technologies and products:
TOUCHSCREEN APP PLATFORM
Start the tour, browse apps & widgets and download
your free version of AppSuite CMS at:
www.multitouch-appstore.com
www.eyefactive.com

16. CONTACT US
TOUCH FUTURE. TOGETHER.