Webinar: Beyond the Digital-Experiential Marketing Crafting Unforgettable Offline Experiences with Experiential Marketing Speaker: M. Işık Deliorman Date: Wednesday, December 06, 2023 (11:30-12:45 UTC) 75 minutes Organized By: Next MBA Content: - Introduction - Evolution and Growth of Experiential Marketing - The Neuroscience Connection - Diving Deeper with Types and Variations of Experiential Marketing - Case Studies and Success Stories - Immersive Experiences with Innovation and Technology Integration - Convergence of Holistic Marketing - Q&A Session Also known as "engagement marketing" or "event marketing", it is a marketing strategy that aims to create memorable and immersive brand experiences for consumers. It goes beyond traditional advertising methods and focuses on involving consumers in real-life experiences that evoke emotions, build connections, and leave a lasting impact. Why do people decide to buy? Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers. And the third reason lies in the interplay between these factors. Three factors which influence consumer behaviour • Psychological: motivation, perception, learning, beliefs and attitudes • Personal: age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept • Social: reference groups, family, roles and status Either way, three factors impact buying choices, and comprehending their interplay can enhance marketing efforts and attract more customers. Experiential marketing, also known as engagement marketing, is a marketing strategy that aims to create memorable and immersive real-life brand experiences for consumers, going beyond traditional advertising to engage them actively. So brands can forge emotional connections and foster brand loyalty. While the term "experiential marketing" itself is relatively modern, the concept of creating memorable and immersive brand experiences is not new. Experiential marketing, has roots that can be traced back throughout history. PepsiCo’s “Pepsi Challenge” is often cited as the earliest example of this formal marketing strategy known as experiential marketing. This hands-on approach revolutionized marketing by focusing on experiential engagement and directly engaging consumers on the ground. NEXT MBA Worldwide Educational Program-Marketing Director Course: https://nextmba.com/ #webinar #webinars #audienceengagement #marketing  #NovidaGlobal M. Işık Deliorman, CCMP™, MA #brandloyalty #Nextmba #experience #engagement #experientialmarketing #engagementstrategy #engagementstrategies #innovation #integratedmarketing #holistic #neuroscience #neuromarketing #guerillamarketing #digitalmarketing #socialmarketing #eventmarketing #engagementmarketing #ai #metaverse #ar #vr #sensorymarketing #immersive #brandengagement

1. Beyond the Digital:
Crafting Unforgettable Offline
Experiences with Experiential
Marketing
Presented By:
M. Işık Deliorman
Founder and CEO
Novida Global Consulting

2. "People do not buy goods
and services. They buy
relations, stories, and magic."
- Seth Godin
Source: All Marketers Tell Stories - Seth Godin (2005)

3. Also known as "engagement marketing" or "event marketing",
it is a marketing strategy that aims to create memorable and
immersive brand experiences for consumers.
It goes beyond traditional advertising methods and focuses on
involving consumers in real-life experiences that evoke
emotions, build connections, and leave a lasting impact.
Experiential Marketing

4. Pompei I Paid Advertising Roman Style
Source: https://pompeiitourguide.me

5. Circus Maximus
in Rome
Events held at the Circus Maximus, such
as chariot races and gladiator contests,
were not only about the competitions but
also served as opportunities for sponsors
to engage with the audience.
Sponsors would distribute freebies,
promotional items, and even organize
related events to create a memorable
experience for attendees.

6. Frankfurt Trade Fairs

7. Great Exhibition of the Works of
Industry of All Nations
(1851, Hyde Park-London)

8. World’s Columbian Exposition
1893, Chicago

9. The Greatest Show on Earth (1870)
Source: The Trade Group

10. Wienermobile (1936)
Source: WI - Wisconsin
Historical Museum -
DSC03417.JPG

11. Source: The Experience Economy: Work Is Theatre & Every
Business a Stage - Joseph Pine and James Gilmore (1999)

12. • In 1983, Jay Conrad Levison, a very
successful marketer, published
“Guerrilla Advertising.”
• The book aimed to educate small
business owners on a low-cost and
unconventional marketing strategy.
• His marketing strategy focused mainly
on the element of surprise.
• He firmly believed surprising
consumers with a service or product in
an unexpected time or place would
create a memorable experience.
Guerilla Marketing

13. Guerilla Marketing

14. Jumped From Space
2012

16. Source: FasterCapital The Science of Neuromarketing: A New
Approach to Market Research-Oct’23
(VR/AR) Eye-Tracking
Use of Color
Emotion Response Analysis
EEG-Brain Mapping
Neuro-Marketing

17. Amygdala & Emotions

18. Source: ie University-Insights
Experiential and Sensory Marketing
Experiential Marketing and Sensory Marketing are related
concepts that focus on engaging customers through all
multisensory experiences to create a strong emotional
connection with a brand or product.

19. Source: ie University-Insights
Perceptions
Memories
Learning Process Behavior
Sensory Marketing

20. Ben Jerry’s Free Cone Day
Häagen-Dazs: Strawberries and Cream with
Wimbledon
m&m’s Flavor Room (2018)
Starbucks Seasonal Flavor
Ladurée

21. 2009 2009

22. 2013
Small World Machines

23. Scent Marketing
1990'

24. Night At...
2015

25. Fresh Prince of Bel-Air
2020

26. Say Hej to IKEA Place

27. Starbucks In-Store Marketing

28. NikeTown
2010

29. Apple Store in Milan
2018

30. Tesla Showrooms

31. Oracle Code One User Conference
CNET’s Computex Trade Show
Lean Startup’s Network Event
Google I/O Virtual Event 2023
Art of Wishes for Make
2018
Apple’s Worldwide Developers Conference
Event Marketing

32. Virtual Concert in Fortnite
2020

33. Pop-Up Store

34. Jetex hosted the world’s first Louis Vuitton Pop-
Up Store at its flagship terminal in Dubai.
Pokémon Europe International
Championships-London, 2023.
Shein’s first pop-up store of 2023
in Las Vegas.
Netflix at the Grove
The Bay at Stackt Market, Toronto
IKEA Play Café
Pop-Up Stores

35. 2017
The Unlimited Stadium

36. #Wrapped Campaign
2017+

37. Pizza Hut-Interactive Concept Table
Gamification
Starbucks Rewards Program
Lenovo DCG: Square on Time Nutella Interactive Panel

38. 2012

39. FIFA World Cup VR Experience
2018

40. Nike Japan’s Air Max 3D Billboard
2022

41. 2022
Zero Sugar Byte
2022

42. Barbie I Selfie Generator with Generative AI
2023

43. "You’ve got to start with the
customer experience and work
back toward the technology –
not the other way around."
- Steve Jobs
Source: Apple's Worldwide Developers Conference, Steve
Jobs (1997)

44. Beyond the Digital:
Crafting Unforgettable Offline
Experiences with Experiential
Marketing
THANK YOU!
Presented By:
M. Işık Deliorman
Founder and CEO
Novida Global Consulting