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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.
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Stop Selling Start Helping! Learn from Atlassian. Focus on the clients. What do they really need? Find out and help them. How can you add even more value? Make the client look brilliant and they will love you forever.
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Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
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Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
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Sold our souls to the devil and wrote a book. "DON'T SUCK! How to make presentations rock". This eBook for iPad will help you create great stories and visually awesome slides. Say NO to crappy slides.
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