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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.
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Damn Good Advice
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BYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois)
2.
GeorgeLois AdvertisingMaster
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OUR10FAVORITES DAMNGOODADVICE
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Creativitycansolve almostanyproblem- thecreativeact, thedefeatofhabit byoriginality, overcomeseverything.
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ALWAYSGOFORTHE BIGIDEA!
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GettingaBig Ideaisnotan actof inspiration,but ratheroneof discovery.
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