2. 1. Aston Martin
TOP 10 2. Apple
3. Harley-Davidson
Coolest Brands 2011 4. Rolex
5. Bang & Olufsen
(UK) 6. BlackBerry
7. Google
8. Ferrari
9. Nike
10. YouTube
Source: Sky News 28/9/2011
3.
4. “Cool is subjective and personal but being
identified as a CoolBrand by the British
public and a panel of influential opinion
formers implies it is a brand that most
Brits wish to own.”
– Stephen Cheliotis, CoolBrands