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Dave McClure
      HOW TO PITCH A VC
                                         IGN ED
by Slides That Rock                 ED ES
                                R
Dave McClure
  @davemcclure
 500startups.com
We are big fans of Dave
McClure and his โ€œ10
Slides to an Awesome
Pitchโ€. We use this
structure with our
clients. It Rocks!
We also believe Daveโ€™s
slide design can be
improved.
We have told Dave but
he doesnโ€™t give a sh*t!
(Thatโ€™s just Dave).
We decided to design
a new version of
โ€œ10 Slides to an
Awesome Pitchโ€
REDESIGNED
10 SLIDES TO AN
AWESOME PITCH!
10 SLIDES TO AN AWESOME PITCH!
1   Elevator Pitch   6    Proprietary Tech
2   The PROBLEM      7    Competition
3   The Solution     8    Marketing Plan
4   Market Size      9    Team
5   Business Model   10   Money
10 SLIDES TO AN AWESOME PITCH!
                     Teaser slide
                      goes here
1   Elevator Pitch                  6    Proprietary Tech
2   The PROBLEM                     7    Competition
3   The Solution      DEMO
                                    8    Marketing Plan
                     goes here
4   Market Size                     9    Team
5   Business Model                  10   Money
TEASER SLIDE
Make the TEASER SLIDE
MEMORABLE!
1   ELEVATOR PITCH
Hey, I am Bob from CAR.com,
                the place where we do...
               If you have this problem...
          This is how we solve that problem...




 30
Seconds
2   THE PROBLEM
My car broke down...
 AGAIN! &%*@#!
                       The Bigger the Pain,
                               the Better...
REMEMBER!
The problem ALWAYS comes
BEFORE the solution!
3   THE SOLUTION
How do you solve the problem?

            +                           =
   Describe how your solution makes your customers
 happy and does it better or different than anyone else!
DEMO
Demo Your Product
4   MARKET SIZE
Bigger is Better!
5   BUSINESS MODEL
How will you make money?



DEALERS            ONLINE                 AFFILIATES

          Describe 1-3 Revenue Sources!
6   PROPRIETARY TECH
What advantages do you have?



PATENTS   EXPERIENCE   MARKET LEAD
7   COMPETITION
RELIABLE




SLOW   2 x 2 Matrix   FAST




        UNRELIABLE
Show you are
BETTER
Show you are
BETTER
or at least
DIFFERENT!
8   MARKETING PLAN
How do you get customers?


EMAIL                      TV              SOCIAL MEDIA

Whatโ€™s your channels? Focus on volume, cost and conversion!
9   TEAM
Who is on your team?


   GEEKS         ENTREPRENEURS       SALES
with deep tech     who have sold    who bring in
 experience         companies      customer $$$
10   MONEY
What have you achieved so far?



REVENUE &   CUSTOMERS   TESTIMONIALS
 PROFITS?                   ROCK!
What do you need?



How much are     How much have   How will you spend
 you raising?      you raised?      the money?
LETโ€™S SUMMARIZE
10 SLIDES TO AN
AWESOME PITCH!
10 SLIDES TO AN AWESOME PITCH!
                     Teaser slide
                      goes here
1   Elevator Pitch                  6    Proprietary Tech
2   The PROBLEM                     7    Competition
3   The Solution      DEMO
                                    8    Marketing Plan
                     goes here
4   Market Size                     9    Team
5   Business Model                  10   Money
THANK YOU DAVE!
Dave McClure     Slides That Rock
 @davemcclure      @slidesthatrock
500startups.com   slidesthatrock.com
Dave McClure
      HOW TO PITCH A VC
                                         IGN ED
by Slides That Rock                 ED ES
                                R

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How to Pitch a VC Redesigned

  • 1. Dave McClure HOW TO PITCH A VC IGN ED by Slides That Rock ED ES R
  • 2. Dave McClure @davemcclure 500startups.com
  • 3. We are big fans of Dave McClure and his โ€œ10 Slides to an Awesome Pitchโ€. We use this structure with our clients. It Rocks!
  • 4. We also believe Daveโ€™s slide design can be improved. We have told Dave but he doesnโ€™t give a sh*t! (Thatโ€™s just Dave).
  • 5. We decided to design a new version of โ€œ10 Slides to an Awesome Pitchโ€
  • 7. 10 SLIDES TO AN AWESOME PITCH!
  • 8. 10 SLIDES TO AN AWESOME PITCH! 1 Elevator Pitch 6 Proprietary Tech 2 The PROBLEM 7 Competition 3 The Solution 8 Marketing Plan 4 Market Size 9 Team 5 Business Model 10 Money
  • 9. 10 SLIDES TO AN AWESOME PITCH! Teaser slide goes here 1 Elevator Pitch 6 Proprietary Tech 2 The PROBLEM 7 Competition 3 The Solution DEMO 8 Marketing Plan goes here 4 Market Size 9 Team 5 Business Model 10 Money
  • 11. Make the TEASER SLIDE MEMORABLE!
  • 12.
  • 13. 1 ELEVATOR PITCH
  • 14. Hey, I am Bob from CAR.com, the place where we do... If you have this problem... This is how we solve that problem... 30 Seconds
  • 15. 2 THE PROBLEM
  • 16. My car broke down... AGAIN! &%*@#! The Bigger the Pain, the Better...
  • 17. REMEMBER! The problem ALWAYS comes BEFORE the solution!
  • 18. 3 THE SOLUTION
  • 19. How do you solve the problem? + = Describe how your solution makes your customers happy and does it better or different than anyone else!
  • 20. DEMO
  • 22. 4 MARKET SIZE
  • 24. 5 BUSINESS MODEL
  • 25. How will you make money? DEALERS ONLINE AFFILIATES Describe 1-3 Revenue Sources!
  • 26. 6 PROPRIETARY TECH
  • 27. What advantages do you have? PATENTS EXPERIENCE MARKET LEAD
  • 28. 7 COMPETITION
  • 29. RELIABLE SLOW 2 x 2 Matrix FAST UNRELIABLE
  • 31. Show you are BETTER or at least DIFFERENT!
  • 32. 8 MARKETING PLAN
  • 33. How do you get customers? EMAIL TV SOCIAL MEDIA Whatโ€™s your channels? Focus on volume, cost and conversion!
  • 34. 9 TEAM
  • 35. Who is on your team? GEEKS ENTREPRENEURS SALES with deep tech who have sold who bring in experience companies customer $$$
  • 36. 10 MONEY
  • 37. What have you achieved so far? REVENUE & CUSTOMERS TESTIMONIALS PROFITS? ROCK!
  • 38. What do you need? How much are How much have How will you spend you raising? you raised? the money?
  • 40. 10 SLIDES TO AN AWESOME PITCH!
  • 41. 10 SLIDES TO AN AWESOME PITCH! Teaser slide goes here 1 Elevator Pitch 6 Proprietary Tech 2 The PROBLEM 7 Competition 3 The Solution DEMO 8 Marketing Plan goes here 4 Market Size 9 Team 5 Business Model 10 Money
  • 43. Dave McClure Slides That Rock @davemcclure @slidesthatrock 500startups.com slidesthatrock.com
  • 44.
  • 45. Dave McClure HOW TO PITCH A VC IGN ED by Slides That Rock ED ES R