Are you looking for investors? How to pitch an angel (VC or others who have money). Inspired by Brian Cohen and Dave McClure.

1. How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER

2. Are you a startup?

3. Are you looking
for investors?

4. Here is how
to build
your pitch

5. Inspired by…

6. Brian Cohen
@brianscohen
New York Angels

7. Dave McClure
@davemcclure
500 Startups

8. 12 STEPS TO
WINNING YOUR
PITCH!

9. 11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding

10. We have used Apple
and the original
iPhone launch to
illustrate the 12 steps.
We realize Apple was
not a startup in 2007
but the iPhone was at
least a revolution.
(all numbers are fictional)

11. Imagine this
is 2007 and
Steve is
pitching to
investors.

12. 12 STEPS TO
WINNING YOUR
PITCH!

13. 12 STEPS TO
WINNING YOUR
PITCH!WITH STEVE JOBS

14. Apple
Steve Jobs, CEO
1a

15. Apple reinvents the phone
1b

16. The Problem
The ‘not so smart’ smart phones
2
Fixed Buttons Baby SoftwareHard to use

17. The Solution
iPhone
3a

18. iPod Phone Internet
3b
The Solution
“Three in One”

19. 3c
Product Demo

20. 4a
Market Size
How big is the market (really)?

21. Customer Demographics
18-45 years old, Tech Savvy Design Lovers
4b
Market Size
Who are we targeting?

22. Business Model
How will we make money?
Design
(Innovative)
Sell
(High Price)
Make
(Low Cost)
5

23. One Button Multi-Touch OS X
X
6
Proprietary Tech
What advantages do we have?

24. Blackberry Nokia Palm
7a
Competition
Who are they? How are we different?

25. Smart
Easy
to
use
Hard
to
use
Not so smart
Moto Q
E62
Treo
Cell
Phones
iPhone
7b

26. Online PartnersRetail Marketing
Marketing Plan
How will we reach our customers?
8

27. Steve
CEO
Tim
COO
Jony
Design
Ron
Retail
9
Management Team
What’s our experience and expertise?

28. Traction
What have we achieved so far?
Product
Ready
Partners in
25 Countries
197 Apple
Stores
10

29. Financials
What are we expecting?
0
750
1500
2250
3000
2007 2008 2009 2010
US$ Millions
11
iPhone
iPhone 2
iPhone 3
iPhone 4

30. Funding
How much money do we need?
12

31. Funding
How much money do we need?
$500 Mill
How much are
we raising?
12

32. Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
$300 Mill
12

33. Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
How will we spend
the money?
$300 Mill
Production
$300 Mill
Marketing
$200 Mill
12

34. iPhone
Apple reinvents the phone

35. 12 STEPS TO
WINNING YOUR
PITCH!

36. 11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding

37. One More Thing…

38. Testimonials Rock!

39. The iPhone is the
best thing since
Windows.
Bill Gates

40. The iPhone is the
best thing since
Windows.
Bill Gates
(We made that up)

41. How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER

42. Pitch to Win. We help you get picked.
www.bluelobster.co A Slides That Rock Company
BLUE LOBSTER