SlideShare a Scribd company logo
1 of 42
Download to read offline
How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Are you a startup?
Are you looking
for investors?
Here is how
to build
your pitch
Inspired by…
Brian Cohen
@brianscohen
New York Angels
Dave McClure
@davemcclure
500 Startups
12 STEPS TO
WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding
We have used Apple
and the original
iPhone launch to
illustrate the 12 steps.
We realize Apple was
not a startup in 2007
but the iPhone was at
least a revolution.
(all numbers are fictional)
Imagine this
is 2007 and
Steve is
pitching to
investors.
12 STEPS TO
WINNING YOUR
PITCH!
12 STEPS TO
WINNING YOUR
PITCH!WITH STEVE JOBS
Apple
Steve Jobs, CEO
1a
Apple reinvents the phone
1b
The Problem
The ‘not so smart’ smart phones
2
Fixed Buttons Baby SoftwareHard to use
The Solution
iPhone
3a
iPod Phone Internet
3b
The Solution
“Three in One”
3c
Product Demo
4a
Market Size
How big is the market (really)?
Customer Demographics
18-45 years old, Tech Savvy Design Lovers
4b
Market Size
Who are we targeting?
Business Model
How will we make money?
Design
(Innovative)
Sell
(High Price)
Make
(Low Cost)
5
One Button Multi-Touch OS X
X
6
Proprietary Tech
What advantages do we have?
Blackberry Nokia Palm
7a
Competition
Who are they? How are we different?
Smart
Easy
to
use
Hard
to
use
Not so smart
Moto Q
E62
Treo
Cell
Phones
iPhone
7b
Online PartnersRetail Marketing
Marketing Plan
How will we reach our customers?
8
Steve
CEO
Tim
COO
Jony
Design
Ron
Retail
9
Management Team
What’s our experience and expertise?
Traction
What have we achieved so far?
Product
Ready
Partners in
25 Countries
197 Apple
Stores
10
Financials
What are we expecting?
0
750
1500
2250
3000
2007 2008 2009 2010
US$ Millions
11
iPhone
iPhone 2
iPhone 3
iPhone 4
Funding
How much money do we need?
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
$300 Mill
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
How will we spend
the money?
$300 Mill
Production
$300 Mill
Marketing
$200 Mill
12
iPhone
Apple reinvents the phone
12 STEPS TO
WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding
One More Thing…
Testimonials Rock!
The iPhone is the
best thing since
Windows.
Bill Gates
The iPhone is the
best thing since
Windows.
Bill Gates
(We made that up)
How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Pitch to Win. We help you get picked.
www.bluelobster.co A Slides That Rock Company
BLUE LOBSTER

More Related Content

What's hot

Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022
Bryn Foweather
 

What's hot (20)

Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck Template
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
 
Compass Company Overview Q2 2017
Compass Company Overview Q2 2017Compass Company Overview Q2 2017
Compass Company Overview Q2 2017
 
Beyond Uber: How the Platform Business Model Connects the World
Beyond Uber: How the Platform Business Model Connects the WorldBeyond Uber: How the Platform Business Model Connects the World
Beyond Uber: How the Platform Business Model Connects the World
 
Coinbase Pitch Deck designed by Zlides
Coinbase Pitch Deck designed by ZlidesCoinbase Pitch Deck designed by Zlides
Coinbase Pitch Deck designed by Zlides
 
WeWork pitch deck
WeWork pitch deckWeWork pitch deck
WeWork pitch deck
 
Pitch the way VCs think
Pitch the way VCs thinkPitch the way VCs think
Pitch the way VCs think
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
SteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch DeckSteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch Deck
 
Startup Pitch Decks
Startup Pitch DecksStartup Pitch Decks
Startup Pitch Decks
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
How to Start a Startup
How to Start a StartupHow to Start a Startup
How to Start a Startup
 
Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022
 
Square Pitch Deck
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
 
WeWork Pitch Deck 2014
WeWork Pitch Deck 2014WeWork Pitch Deck 2014
WeWork Pitch Deck 2014
 
Square pitch deck
Square pitch deckSquare pitch deck
Square pitch deck
 
Hoof Pitch Deck - Payments Platform
Hoof Pitch Deck - Payments PlatformHoof Pitch Deck - Payments Platform
Hoof Pitch Deck - Payments Platform
 
The Best Pitch Deck Format To Attract Investors
The Best Pitch Deck Format To Attract InvestorsThe Best Pitch Deck Format To Attract Investors
The Best Pitch Deck Format To Attract Investors
 
Uber Pitch Deck
Uber Pitch DeckUber Pitch Deck
Uber Pitch Deck
 
ChatGPT - What works and what doesn't
ChatGPT - What works and what doesn'tChatGPT - What works and what doesn't
ChatGPT - What works and what doesn't
 

Viewers also liked

AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)
AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)
AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)
Fitrisia Pertiwi
 
Apple presentation final ppt
Apple presentation final pptApple presentation final ppt
Apple presentation final ppt
glowe123
 

Viewers also liked (20)

How to Pitch a VC, aka Startup Viagra (Oct 2009)
How to Pitch a VC, aka Startup Viagra (Oct 2009)How to Pitch a VC, aka Startup Viagra (Oct 2009)
How to Pitch a VC, aka Startup Viagra (Oct 2009)
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
 
The role of an IT architect in startups
The role of an IT architect in startupsThe role of an IT architect in startups
The role of an IT architect in startups
 
AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)
AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)
AIESEC in Indonesia - Local Chapter UNAND (Universitas Andalas)
 
The Role of IT Architect in Startup Company
The Role of IT Architect in Startup CompanyThe Role of IT Architect in Startup Company
The Role of IT Architect in Startup Company
 
[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND
[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND
[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND
 
Kym - GoJek GoPay integration
Kym - GoJek GoPay integration Kym - GoJek GoPay integration
Kym - GoJek GoPay integration
 
Sharing Economy
Sharing EconomySharing Economy
Sharing Economy
 
Stop sending PDFs, transform them into tracking landing pages instead
Stop sending PDFs, transform them into tracking landing pages insteadStop sending PDFs, transform them into tracking landing pages instead
Stop sending PDFs, transform them into tracking landing pages instead
 
Reliability at scale
Reliability at scale Reliability at scale
Reliability at scale
 
SCRUM - The Art of Doing Twice The Work in Half The Time from Jeff Sutherland
SCRUM - The Art of Doing Twice The Work in Half The Time from Jeff SutherlandSCRUM - The Art of Doing Twice The Work in Half The Time from Jeff Sutherland
SCRUM - The Art of Doing Twice The Work in Half The Time from Jeff Sutherland
 
Gojek Happiness Story
Gojek Happiness StoryGojek Happiness Story
Gojek Happiness Story
 
Apple presentation final ppt
Apple presentation final pptApple presentation final ppt
Apple presentation final ppt
 
Scaling tokopedia-past-present-future
Scaling tokopedia-past-present-futureScaling tokopedia-past-present-future
Scaling tokopedia-past-present-future
 
Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups
Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising StartupsTokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups
Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups
 
APPLE Inc ppt
APPLE Inc pptAPPLE Inc ppt
APPLE Inc ppt
 
The Role Of An Architect
The Role Of An ArchitectThe Role Of An Architect
The Role Of An Architect
 
Apple History
Apple HistoryApple History
Apple History
 
The Ultimate Investor Pitch Deck Template
The Ultimate Investor Pitch Deck TemplateThe Ultimate Investor Pitch Deck Template
The Ultimate Investor Pitch Deck Template
 
Idea generation & development for startups
Idea generation & development for startupsIdea generation & development for startups
Idea generation & development for startups
 

Similar to How To Pitch An Angel

Apple And Their Innovations
Apple And Their InnovationsApple And Their Innovations
Apple And Their Innovations
Dana Boo
 
Marketing presentation for Apple inc.
Marketing presentation for Apple inc.Marketing presentation for Apple inc.
Marketing presentation for Apple inc.
Yazan Nayrab
 
Angelvest 4 mar2011
Angelvest 4 mar2011Angelvest 4 mar2011
Angelvest 4 mar2011
sbell11
 
Lcop September 9th Fuqua School Of Business Distribute
Lcop   September 9th   Fuqua School Of Business DistributeLcop   September 9th   Fuqua School Of Business Distribute
Lcop September 9th Fuqua School Of Business Distribute
LeoCurtis
 

Similar to How To Pitch An Angel (20)

New Technology Lecture L10 Looking for Opportunities
New Technology Lecture L10 Looking for OpportunitiesNew Technology Lecture L10 Looking for Opportunities
New Technology Lecture L10 Looking for Opportunities
 
Th eart of product management
Th eart of product managementTh eart of product management
Th eart of product management
 
The Art of Product Management
The Art of Product ManagementThe Art of Product Management
The Art of Product Management
 
Apple And Their Innovations
Apple And Their InnovationsApple And Their Innovations
Apple And Their Innovations
 
Net Prophet 2014 Highlights
Net Prophet 2014 HighlightsNet Prophet 2014 Highlights
Net Prophet 2014 Highlights
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Motivation
MotivationMotivation
Motivation
 
Marketing presentation for Apple inc.
Marketing presentation for Apple inc.Marketing presentation for Apple inc.
Marketing presentation for Apple inc.
 
Apple - Tech Aquisitions
Apple   - Tech AquisitionsApple   - Tech Aquisitions
Apple - Tech Aquisitions
 
Angelvest 4 mar2011
Angelvest 4 mar2011Angelvest 4 mar2011
Angelvest 4 mar2011
 
présentation le monopole Apple.pptx
présentation le monopole Apple.pptxprésentation le monopole Apple.pptx
présentation le monopole Apple.pptx
 
Marketing Best Practice in China August 2013
Marketing Best Practice in China August 2013Marketing Best Practice in China August 2013
Marketing Best Practice in China August 2013
 
Red Giant Syndrome - How to turn around a tech juggernaut on the verge of imp...
Red Giant Syndrome - How to turn around a tech juggernaut on the verge of imp...Red Giant Syndrome - How to turn around a tech juggernaut on the verge of imp...
Red Giant Syndrome - How to turn around a tech juggernaut on the verge of imp...
 
Lcop September 9th Fuqua School Of Business Distribute
Lcop   September 9th   Fuqua School Of Business DistributeLcop   September 9th   Fuqua School Of Business Distribute
Lcop September 9th Fuqua School Of Business Distribute
 
White five below_marketingplan
White five below_marketingplanWhite five below_marketingplan
White five below_marketingplan
 
CONFERENCE
CONFERENCE CONFERENCE
CONFERENCE
 
Print Summit 2014
Print Summit 2014Print Summit 2014
Print Summit 2014
 
Hard Lessons Learnt Transforming beyond Print by Winson Press
Hard Lessons Learnt Transforming beyond Print by Winson PressHard Lessons Learnt Transforming beyond Print by Winson Press
Hard Lessons Learnt Transforming beyond Print by Winson Press
 
Startup Pitch Deck - Template
Startup Pitch Deck - TemplateStartup Pitch Deck - Template
Startup Pitch Deck - Template
 
Pitch Deck Template
Pitch Deck TemplatePitch Deck Template
Pitch Deck Template
 

More from Slides That Rock

10 Beliefs Presentation Design
10 Beliefs Presentation Design10 Beliefs Presentation Design
10 Beliefs Presentation Design
Slides That Rock
 

More from Slides That Rock (20)

Present At Work
Present At WorkPresent At Work
Present At Work
 
Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.
 
Cleaning Your Cool Brand
Cleaning Your Cool BrandCleaning Your Cool Brand
Cleaning Your Cool Brand
 
Moonshot Thinking
Moonshot ThinkingMoonshot Thinking
Moonshot Thinking
 
Stop Selling Start Helping
Stop Selling Start HelpingStop Selling Start Helping
Stop Selling Start Helping
 
How to Pitch B2B
How to Pitch B2BHow to Pitch B2B
How to Pitch B2B
 
How To Make A Point
How To Make A PointHow To Make A Point
How To Make A Point
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
 
Damn Good Advice
Damn Good AdviceDamn Good Advice
Damn Good Advice
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
How to Pitch a VC Redesigned
How to Pitch a VC RedesignedHow to Pitch a VC Redesigned
How to Pitch a VC Redesigned
 
Sold Our Souls To The Devil
Sold Our Souls To The DevilSold Our Souls To The Devil
Sold Our Souls To The Devil
 
10 Beliefs Presentation Design
10 Beliefs Presentation Design10 Beliefs Presentation Design
10 Beliefs Presentation Design
 
ROCK STAR BRANDING
ROCK STAR BRANDINGROCK STAR BRANDING
ROCK STAR BRANDING
 
Great Speakers Tell Stories
Great Speakers Tell StoriesGreat Speakers Tell Stories
Great Speakers Tell Stories
 
Connect With Your Audience
Connect With Your AudienceConnect With Your Audience
Connect With Your Audience
 
Innovation can be Trained
Innovation can be TrainedInnovation can be Trained
Innovation can be Trained
 
Slides That Rock
Slides That RockSlides That Rock
Slides That Rock
 
Harley-Davidson
Harley-DavidsonHarley-Davidson
Harley-Davidson
 

Recently uploaded

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 

Recently uploaded (20)

Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 

How To Pitch An Angel