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Sample Pitch - EasyChow


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EasyChow Sample Pitch from Blue Lobster. EasyChow is a fictional company created to show the work we do for our clients. Any resemblance to actual companies is purely coincidental.

Sample Pitch - EasyChow

  1. 1. EASYCHOWFood Truck Food Without the Queue PITCH SA M PLE
  2. 2. We love food trucks
  3. 3. We love the food
  4. 4. But…
  5. 5. We hate the queues!
  6. 6. EASYCHOW Food Truck Food Without the Queue
  7. 7. EasyChow! Order truck food on your phone. Pick it up when you are ready.
  8. 8. OK DoneDone BurgerPit Pick Truck Pick Food Pay Bill Pick Up TofuTofu Aloha Hot India Done Pit Burger Monster Burger $6.95 $8.95 Pit Fries $2.95 Monster Fries $3.95 Your CHOW in Five EASY Steps Set Time BurgerPit Chow Now! 13:08 $12.90 PAY 13:08 Bill to My Card
  9. 9. Traction 4 main cities Portland, San Francisco, Los Angeles, San Diego 300 food trucks 97,000 downloads 310,000 transactions In just 12 months
  10. 10. 4,130 Source: (2014 data) $1.2 Bill 12.40% Total TurnoverUS Food Trucks Annual Growth $12.40 Average Spend Market
  11. 11. Business Model We charge the Food Truck 5% on each transaction ` $0.62 Average Spend $12.40 EasyChow 5% Fee 2015 Transactions $310,000 2015 Turnover 500,000
  12. 12. Competition `Queuing Hooli ‘Quickie’ App Food Now App EASY CHOW Automated Pay Manual Pay FastSlow
  13. 13. Marketing EventsPartnerships Social Media Instagram, Facebook, Twitter, Food Truck Bloggers. Food Truck Communities, Event Organizers, Food Truck Suppliers. Music Festivals, Conferences, Sports, Outdoor Food Events.
  14. 14. Apr’14 May’14 San Francisco EasyChow iOS Jul’14 EasyChow Android Aug’14 Los Angeles Sep’14 First 100 Trucks Dec’14 50,000 Downloads Mar’15 Portland San Diego Apr’15 300 Trucks Jan’16 1,000 Trucks Aug’15 EasyChow 2.0 Sep-Dec’15 Miami Orlando Austin Dallas Milestones
  15. 15. EasyChow Team Ron Jones CEO Food truck fanatic. Owned and operated his own trucks including ‘Beer Burgers’ and ‘Chili Chili’. Now helping the people in the queue. Suren Bharat Technology Stanford graduate committed to making apps that solve real problems. Earlier created amazing technology at Hooli and Pied Piper. Susan Tibbets Marketing EasyChow evangelist with a pocket full of cool marketing tools. Have previously helped other startups become famous. Author of ‘Brand Disrupt’.
  16. 16. Key Numbers (500,000) 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 2014 2015 2016 2017 Transactions Revenue Profits 2017 Present in all major US cities 2,500 Trucks (45% penetration) 3 million transactions (5% of total)
  17. 17. Raising: US$ 500,000 Funding Marketing EasyChow Version 3.0 Raised: US$ 200,000 How will we spend the money? People EASY CHOW
  18. 18. Ron Jones 415-800-CHOW Contact EASY CHOW
  19. 19. Disclaimer: Our client work is confidential. EasyChow is a fictional company created to show the work we do for our clients. Any resemblance to actual companies is purely coincidental.
  20. 20. BLUE LOBSTER Pitching to Clients or Investors? We help you create presentations that get attention.