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1. LTV
CAC
Break-even
Point
Customer
Acquisition
Cost
1X
Lifetime
Value
3X
Your Company Name
Customer
Acquisition Cost
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2. www.company.com 2
AGENDA
01
Agenda
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02
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06
Agenda
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3. www.company.com 3
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03
02
01
OUR MISSION
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4. www.company.com 4
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CAROL SMITH
CEO
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TONY SMITH
CEO & FOUNDER
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MARY SMITH
MANAGING DIRECTOR
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JOHN SMITH
DIRECTOR OF SALES
OUR TEAM
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5. www.company.com 5
Marketing Team
Sales Team
Customer Success Team
CUSTOMER LIFECYCLESALES FUNNEL
Visitor
Prospect
Activated User
Customer
Loyal Customer
Activated
Customer
Leads(inbound/Outbound)
Marketing Qualified Lead(MQL)
Sales Qualified Lead(SQL)
Opportunity
Proof Of Concept(POP)
Closed
Onboarding
Renew/Upsell
CUSTOMER ACQUISITION FRAMEWORK
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6. www.company.com 6
DATA
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End-to-end
audience
engagement
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Customer
Acquisition &
Retention
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CUSTOMER ACQUISITION MANAGEMENT
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7. www.company.com 7
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01
02
03
04
TARGET PROSPECTS
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8. www.company.com 8
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Primary Target
Group
Secondary
Target Group
Primary Target
Group
Secondary
Target Group
Primary &
Secondary
Target Group
TARGET GROUP SEGMENT
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9. www.company.com 9
03
04
05
02
01
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OUR GOALS
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10. www.company.com 10
Customer Trust
Click Through
Conversion
Organic Lead
Awareness
Information
Acquisition
Commercial
Levers
Transactions
User
Experience
Turnover
Turnover
CUSTOMER ACQUISITION STRATEGY
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11. www.company.com 11
CUSTOMER ACQUISITION STRATEGY
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“Visibility”
Keywords
Social Media
“Interest”
Landing Pages
Split Testing
“Desire”
Transactions
Event Tracking
“Action” Social
Inbox Smart
Content
ATTRACT CONVERT CLOSE ENGAGE
“Hunters” Visitors Leads Customers Advocates
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12. Events
Strategic Partnerships & Affiliates
Public Relations
Community Service
Print
Mass media: outdoor, TV
radio & sponsorships
Search Engine Marketing (PPC)
Reputation Management
Merchandising
Email Marketing
Referral Programs
Direct Mail & Purl
Search Engine Optimization
Customer
Acquisition
01 02
03
04
05
06
07
08
09
10
11
12
www.company.com 12
CUSTOMER ACQUISITION CHANNELS
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13. Driving Traffic Conversion Nurturing Sales
• Listening to the
customer
• Multiple methods to
drive traffic
• Social media marketing
• Lead management
• Dynamic experiences
• Analytics
• Lead scoring
• personalization
• Lead nurturing tactics
• Email and marketing
automation
• Marketing and sales
enablement
• Sales force
automation
Website Limited Use In
FS
www.company.com 13
ACQUISITION STRATEGY PLAN
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14. www.company.com 14
Clients
Visit Web-
presence
Leads
CRM
Customer
Relationship
Management
Call
Center
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Email
Campaign
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Social
News
Blog
Social
Networks
Analytics
SEO
Market
Research
Customer
Acquisition
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CUSTOMER ACQUISITION PROCESS
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15. Chase
1. Database development
2. Account intelligence
3. Digital assets
4. Social media
5. Sales calls
6. Incubation interactive
email
7. Appointment setting
Co-create
1. Partner marketing
2. influencers
3. Analysts
4. Peers
5. Authors
6. Academia
7. Thought leaders
Chase
1. Database development
2. Account intelligence
3. Digital assets
4. Social media
5. Sales calls
6. Incubation interactive email
7. Appointment setting
Come
1. Social media
2. Content
3. Endorsements
4. credentialism
5. Birds of a feather
6. Starburst
Caught
1. Website tracking
2. Reverse look up
3. Digital assets
4. Incubation
5. Interactive email
6. Account intelligence
01
02
03
04 DEMAND
CREATION
STRATEGY
www.company.com 15
DEMAND CREATION STRATEGY
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16. www.company.com 16
Lead
Management
Opportunity
Management
Contact
Management
Client
Management
Task
Management
Team
Management
Add More
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SALES FORCE AUTOMATION
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17. 06
Events
04
SEO/PPC 02
Direct Mail
01
Website
03
Email
05
Social
07
Advertising
www.company.com 17
NEW CUSTOMER BY SOURCE
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18. www.company.com 18
LEAD GENERATION STRATEGY
W
LEAD
GENERATION
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19. www.company.com 19
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INPUT
INPUTINPUT
LEAD CONVERSION
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20. 01
02
03
04
05
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
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www.company.com 20
LEAD CONVERSION
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21. www.company.com 21
Adoption of lead scoring
solutions chosen
27%
36% 37%
Projects Completed
8%
36%
0.56
0% 20% 40% 60%0%
10%
20%
30%
40%
Number Of
Scoring Rules
48%
36%
16%
Number of dimensions
LEAD SCORING
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22. 23% 17%
Measurable ROI on
lead generation
program
30% 38%
Increased conversion
rates from qualified lead
to opportunity
40% 38%
Increased sales
productivity and
effectiveness
35% 38%
Shortened sales
cycle
36% 41%
Better forecast and
pipeline visibility
15% 17%
Better alignment of
marketing and sales
efforts
www.company.com 22
LEAD SCORING
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23. Content
Marketing
Up Selling And
Cross Selling
Driving
Awareness
Analyst
Relation
Lead
Nurturing
Lead
Generation
Lead
Generation
Search
Engine
Sales
Enablement
www.company.com 23
LEAD NURTURING TACTICS
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24. www.company.com 24
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03
01
0204
Driving
Awareness
Lead
Generation
Lead
Nurturing
Upselling & Cross
Selling
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LEAD NURTURING TACTICS
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25. Up-sell
Next-Sell
Referrals
Cross-sell
Acquire
Activate
Keep
Customers
Grow Customers
Contests,
Events
Loyalty
Programs
Blogs, RSS
Emails
Outreach
Programs
Product
Updates
Social Media
Media
Articles
Get Customers
Viral loop
Viral loop
www.company.com 25
LEAD NURTURING LIFECYCLE
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26. This slide is 100%
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Marketing CampaignsClient ProspectingPeriodic Client Review
www.company.com 26
MARKETING CAMPAIGNS
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27. www.company.com 27
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Your Text Here
Your Text Here
Your Text Here
Text Here
Text Here
Your Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
MARKETING ROADMAP
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28. www.company.com 28
Branding To
Led
Innovative
Design &
Media
Websites
That Work
Customer
Centric Culture
New Ways
To Sell
Synchronistic
Strategies
Marketing
For
Growth
01
02
03
04
05
06
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MARKETING GROWTH STRATEGY
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18
13
10
618
18
20
INFLUENCER ENGAGEMENT USE CASES
50
40
30
20
10
0
WHICH MARKETING-CHANNEL IS
GROWING FASTEST
www.company.com 29
MARKETING REACH BY CHANNELS
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30. www.company.com 30
Good
Bad
Experience
NEUTRAL
(passive)
NEGATIVE
(saboteur)
POSITIVE
(promoter)
Brand Advocate
Brand Advocate
Brand Awareness
WORD OF MOUTH MARKETING (WOM)
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31. www.company.com 31
DIRECT MARKETING METHOD
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Broadcast Faxing
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Couponing
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Direct Mail
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Direct Selling
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Telemarketing
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Email Marketing
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Direct Advertising
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32. 0
14.2
18
5.6
19.7
3.5
2.6
3.8
5.8
7.9
2.1
3.9
4.5
6.5
9.5
0
5
10
15
20
25
30
35
40
2017 2018 2019 2020 2021
Series 1 Series 2 Series 3
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www.company.com 32
CLIENT REFERRALS
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33. Advocates
Shares Per Advocate
Shares
Clicks Per Share
Referrals
Conversion
Rate
Conversions
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www.company.com 33
REFERRAL MARKETING FUNNEL
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34. www.company.com 34
$6,450 $3,650
Received referral revenue
Generated by sent
referrals
Contacted (70%) 14 received referrals
Handed Off (20%) 9 sent referrals
Proposal (10%) 4 calendar events
70
20
10
REFERRAL REPORT
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35. Attract
Nurture
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www.company.com 35
CUSTOMER LOYALTY LIFECYCLE
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Your Text Here
20
Enrollments
9
Reward
Outstanding
$ 218
Gift Sales
$ 12,454
Loyalty
Revenue
www.company.com 36
LOYALTY PROGRAM PERFORMANCE
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37. www.company.com 37
04
08
Twitter
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LinkedIn
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03
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YouTube
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Chat
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02
06
Blog
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Snap Chat
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01
05
Facebook
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MARKETING WITH SOCIAL MEDIA
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38. www.company.com 38
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SOCIAL MEDIA MARKETING
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39. Product
MARKETS
Current New
Market Penetration
Strategy
Product Development
Strategy
Market Development
Strategy
Diversification
Strategy
4
Growth
Strategies
www.company.com 39
MATRIX
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40. www.company.com 40
Markets&Customers
New
Market
Development
Partial
Diversification
Diversification
Market
Expansion
Limited
Diversification
Partial
Diversification
Modified Market
Penetration
Product
Extension
Product
Development
Existing
Existing Modified New
Markets & Customers
MODIFIED ANSOFF MATRIX
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41. SMS Messaging
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Nurture Marketing
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Web Tracking
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Integrations
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Social Discovery
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Surveys
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Form Capture
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Training & Support
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Campaign Tracking
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www.company.com 41
MARKETING AUTOMATION
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42. www.company.com 42
Personal
Selling
Direct
Marketing
Internet
Marketing
Public
Relations
Sales
Promotions
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PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION
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43. www.company.com 43
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EMAIL AND MARKETING AUTOMATION
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44. 4.5
3.5
2.5
3.5
2.5
1.5
2.5
1.5
1
0
2
4
6
8
10
12
$100
$80
$60
$40
$20
$0
Rising Steady Falling
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www.company.com 44
ACQUISITION COST PER CUSTOMER
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45. www.company.com 45
4.3
2.5
3.5
4.5
4.9
2.4
4.4
1.8
2.8
5.6
2 2
3
5
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4 Category 5
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DATA ANALYTICS
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46. www.company.com 46
CASH FLOW
0
1
2
3
4
5
6
7
8
0%
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TURNOVER
0
1
2
3
4
5
6
7
8
45%
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PRODUCTIVITY
0
1
2
3
4
5
6
7
8
90%
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CUSTOMER
SATISFACTION
0
1
2
3
4
5
6
7
8
135%
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NET INCOME
0
1
2
3
4
5
6
7
8
180%
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OUR KEY METRICS
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47. Email
Display Retargeting
Comparison Shopping
Display
Affiliates
Inbound Free Links
Non- Brand Organic
Srarch
Brand Organic Search
Directload
Non-Brand Paid Srarch
Brand Paid Search
0%
0% 5% 10% 15% 20% 25% 30%
www.company.com 47
CUSTOMER REVENUE MODEL
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48. SQL
MQL
Opportunity
Prospect
Engaged
Just A Name
Customer
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www.company.com 48
CRM PIPELINE MANAGEMENT
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49. Interest
Learn
Evaluate
Justify
Purchase
Marketing
Validates
Quality Of
Interest
Marketing
Nurtures
To Sales
Ready
Sales
Rejects
Leads
Opp
Stalls
Opp
Lost
Inquiry
Marketing
Qualified
Lead
Close
Sales
Qualified
Lead
Sales
Accepted
Lead
Name
www.company.com 49
CRM SALES LEADS WITH MARKETING
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50. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Meet Basic Customer Requirements
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capture your audience's attention.
Achieve Customer Delight
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capture your audience's attention.
Customer Needs
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capture your audience's attention.
Satisfy Unstated01
02
03
04
www.company.com 50
CRM CUSTOMER SATISFACTION
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51. This slide is 100% editable. Adapt it to
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04
03
02
01
www.company.com 51
FEEDBACKS
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52. www.company.com 52
ADDITIONAL
SLIDES
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53. YOUR
TEXT HERE
YOUR
TEXT HERE
YOUR
TEXT HERE
YOUR
TEXT HERE
Put Text Here
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attention. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention. This
slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
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and capture your audience's attention.
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and capture your audience's attention.
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and capture your audience's attention.
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www.company.com 53
COMPARISON
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54. www.company.com 54
LOCATION
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05
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04
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03
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02
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01
`
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55. 2017
2018
2019
2020
2021
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www.company.com 55
TIMELINE
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56. 01
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03
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05
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02
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04
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06
www.company.com 56
TARGET
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57. 01
02 03
www.company.com 57
VENN
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01
03 02
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58. www.company.com 58
Your Text Here
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Your Text Here
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Your Text Here
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Your Text Here
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High
LowTextHere High
Text Here
01 02
04 03
MATRIX
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59. This slide is 100% editable. Adapt it
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T E X T H E R E
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T E X T H E R E
www.company.com 59
BULB OR IDEA
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60. www.company.com 60
FUNNEL
Text
Here
Text Here
Text Here
Text Here
Text Here
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61. www.company.com 61
THANK YOU
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62. Download this deck as an
Editable PowerPoint Presentation on
SlideTeam
You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> ‘Customer
Acquisition Cost’