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1. DIGITAL MEDIA STRATEGIES
& Technical Briefing
Your Company Name
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2. AGENDA
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www.company.com 2
Agenda
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05
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3. www.company.com 3
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Your Text Here
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ABOUT THE PRODUCT
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4. www.company.com 4
01
02
04
0305
06
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COMMUNICATION STRATEGY
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5. www.company.com 5
TEXT HERE
TEXT HERE
01
TEXT HERE
TEXT HERE
02
TEXT HERE
TEXT HERE
03
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AUDIENCE RESEARCH
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6. www.company.com 6
APR
TEXT HERE
MAY
TEXT HERE
JUN
TEXT HERE
JUL
TEXT HERE
AUG
TEXT HERE
SEP
TEXT HERE
OCT
TEXT HERE
NOV
TEXT HERE
DEC
TEXT HERE
FEB
TEXT HERE
MAR
TEXT HERE
JAN
TEXT HERE
KEY TIMELINES AND DEADLINE
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7. www.company.com 7
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Values
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Satisfaction
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Product
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Engage
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Communication
OUR OBJECTIVES
MEDIA OBJECTIVES
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8. www.company.com 8
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Step 01
Step 03
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01
0203
MEDIA OBJECTIVES
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TARGET
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AUDIENCE
www.company.com 9
TARGET AUDIENCE
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10. www.company.com 10
33%
48%
58%
68%
45%
47%
39%
30%
22%
3%
5%
22%
0% 20% 40% 60% 80% 100%
Broadcast/
Cable OTT TV
Advanced TV
Mobile Video
Digital Video
Increase Maintain Decrease
68%
58%
48%
33%
Net optimism (increase
Minus Decrease)
SPENDING DIRECTION CONSIDERATIONS
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11. www.company.com 11
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EA
CR
VE
TI
CREATIVE DIRECTION CONSIDERATIONS
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12. www.company.com 12
Visitors
Leads
Marketing
Qualified Leads
Sales Qualified
Leads
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Consideration Text Here
Decision Text Here
Buyer’s Journey Sales and Marketing Process KPIs
MEDIA KPI DEVELOPMENT
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13. www.company.com 13
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COMMUNICATION GOALS
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14. www.company.com 14
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COMMUNICATION GOALS
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15. www.company.com 15
YOUR TEXT
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Display
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Social
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Radio
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Out Door
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Video
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TV
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Print
MEDIA MIX OPTIMIZATION
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16. www.company.com 16
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0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Text Here Text Here Text Here Text Here
Brand
Leads
Sales
Loyalty
CAMPAIGN PERFORMANCE
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17. www.company.com 17
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40%
20%
TRA Score
55% 85%
Text Here Text Here
AD Fraud
Viewability
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Brand Safety
48%
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!
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Industry
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AGENCY PERFORMANCE
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18. www.company.com 18
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AGENCY PERFORMANCE
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19. www.company.com 19
Website Visitors
Purchases Installs Sign-ups
High- Value Actions Video Views
TRAFFIC
ENAGAGEMENT
CONVERSION
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MEDIA KPIs PERFORMANCE EVALUATION
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20. www.company.com 20
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MARKETING STRATEGY
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21. www.company.com 21
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MARKETING STRATEGY
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22. www.company.com 22
3%
7%
11%
14%
18%
21%
26%
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MEDIA BUDGET
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23. www.company.com 23
OnlineOffline
Media Spend Traffic Sales
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OPTIMIZING MEDIA BUDGET
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24. www.company.com 24
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Men40%
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Women80%
GEOGRAPHICAL SEGMENTATION
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25. www.company.com 25
Primary Target Group
Primary Target Group
Secondary Target Group
Secondary Target Group
Primary &
Secondary Target
Group
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TARGET GROUP SEGMENTATION
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26. www.company.com 26
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Text
Here
$CLOSE PURCHASE
Text
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Text
Here
Text
Here
Text
Here
Text
Here
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SALES CYCLE AND SEASONAL INSIGHT
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27. www.company.com 27
2017
2018
2019
2020
2021
2022
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SALES CYCLE AND SEASONAL INSIGHT
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28. www.company.com 28
CORE STRATEGIC AUDIENCE
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During Visit
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Post Purchase
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29. www.company.com 29
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04
03 02
04 01
0203
Target
Marketing
CORE STRATEGIC AUDIENCE
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30. www.company.com 30
30%This slide is 100% editable. Adapt it to your needs and capture
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8%
7%
30%
17%
16%
13%
9%
TEXT
HERE
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31. www.company.com 31
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SETTING CAMPAIGN METRICS
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32. www.company.com 32
ADDITIONAL
SLIDES
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33. www.company.com 33
OUR MISSION
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Vision
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Mission
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CAROL SMITH
CEO & Founder
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34. www.company.com 34
TEXT HERE
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JOE SMITH
Product Manager
MARRY SMITH
CEO & Founder
JOHN SMITH
Finance Manager
ANITA SMITH
Managing Director
OUR TEAM
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35. www.company.com 35
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CAROL SMITH
CEO & Founder
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PETER SMITH
Finance Manager
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JOHN SMITH
Managing Director
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JASS SMITH
Product Manager
ABOUT US
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36. www.company.com 36
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06 01
02
0304
05
OUR GOAL
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37. www.company.com 37
50%
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40%
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COMPARISON
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38. www.company.com 38
30% 52% 65% 78% 89%
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FINANCIALS
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39. www.company.com 39
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DONALD TRUMP
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Finance Manager
MARRY TRUMP
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Product Manager
QUOTES
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40. www.company.com 40
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25%
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35%
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60%
SEGEMENTATION
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41. www.company.com 41
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90%
75%
45%
55%
35%
LOCATION
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42. www.company.com 42
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43. www.company.com 43
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55. www.company.com 55
THANK YOU
Address
# street number, city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com
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56. Download this deck as an
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'Complete Decks' -> ‘Digital Media Strategies And Technical Briefing’