Presenting new product development process PowerPoint presentation slides. This is one stage process. The stages in this process are market opportunity, product management, brand management, process management.

1. NEW PRODUCT
DEVELOPMENT
PROCESS
Your Company Name
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2. AGENDA
Agenda
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1
Agenda
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www.company.com
2
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3. PRODUCT DEVELOPMENT PROCESS
Drop
No NoNo NoNo NoNo No
Yes YesYes YesYes YesYes
Is The Product
Idea Compatible
With Company
Objectives,
Strategies, And
Resources?
Idea
Screening
Can We Find A
Good Concept
Consumers Say
They Would
Try?
Concept And
Development
And Testing
Can We Find A
Cost- Effective,
Affordable
Marketing
Strategy?
Marketing
Strategy
Development
Will This Product
Meet Our Profit
Goal?
Business
Analysis
Have We Got A
Technically And
Commercially
Sound Product?
Product
Development
Have Product
Sales Met
Expectations?
Market
Testing
Are Product
Sales Meeting
Expectations?
Commercializ
ation
Is The Idea
Worth
Considering?
Idea
Generation
Lay future
plans
Yes
Yes
Yes
No
No
Send the Idea
Back for Product
Development?
Modify the Product or
Marketing Program?
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3
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4. www.company.com
4
STEP 1
Idea
Generation
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5. 01Your Text Here
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02Your Text Here
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04 Your Text Here
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03 Your Text Here
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GATHER IDEAS FOR NEW PRODUCT
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6. Top
Management
Customer
Scientific
Research
Competitors
Miscellaneous
Sources
Dealers
And
Represe
ntatives
01
02
0304
05
06
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SOURCES FOR IDEA GENERATION
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7. SWOT ANALYSIS
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Your Text
Here
Strengths
Threats
Weaknesses
Opportunities
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8. MARKET TRENDS
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Market Trends
20
28
35
40
49 50
25
30
4
5.3
10
5.1
4.6 4.4
5.1
5.6
2009 2010 2011 2012 2013 2014 2015 2016
AxisTitle
Axis Title
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9. MARKET TRENDS
25%
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60%
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75%
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52%
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84%
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10. CONSUMER TRENDS
2.3
3.5 3.5
4.5
5.2
4.3 4.4
1.8
2.8
4.2
0
1
2
3
4
5
6
Obtained through other
means
Rented directly from
facility
Borrowed free from
facility
Borrowed from
friend/relative
Rented from truck-rental
company
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11. CONSUMER TRENDS
45%
25%
10%
20%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
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12. RESEARCH AND DEVELOPMENT PROCESS
Generate
The Ideas
Refine The
Ideas
Basic
Research
Applied
Research
Developme
nt
Innovation
Scaling
Up
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13. OPPORTUNITY ANALYSIS
CUSTOMERS
COMPETITORS
COMPANY
COLLABORATORS
CONTEXT
 Opportunities and Threats
 Current and Prospective at Different Levels
 Strengths and Weaknesses
 Objectives , Resources, and Skills
 Upstream and Downstream
 Shared Interests
 Political/Legal, economic, Social, Technical
 Look for Trends Presenting Opportunities
 Value
 Satisfaction
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14. OPPORTUNITY ANALYSIS TEMPLATE
P E S T L E
Political Economical Social Technological Legal Environmental
Text Here Text Here Text Here Text Here Text Here Text Here
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Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
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15. www.company.com
15
STEP 2
Idea
Screening
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16. IDEA SCREENING FUNNEL
Innovation
Pipeline
Screen /
Recommend
10 - 20 3 - 5
 Opportunity
 Strategic
 Feasibility
 Financial effect
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17. Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6
Benefit 1 Yes Yes Yes Yes Yes Yes
Benefit 2 Yes No No No No Yes
Benefit 3 No No Yes No No Yes
Benefit 4 No No Yes No No Yes
Benefit 5 No No No No No No
Benefit 6 No No Yes No No Yes
Benefit 7 No No Yes No No Yes
IDEA SCREENING LEVEL 1
Will Customer In Target Market Benefit From The Product?
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18. IDEA SCREENING LEVEL 1
Will Customer In Target Market Benefit From The Product?
Pros
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Cons
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19. IDEA SCREENING LEVEL 2
Market Size & Growth Forecasts
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Total Available Market
(Tam)
Target
Market
Your Market
Share
Serviceable Available
Market (Sam)
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20. IDEA SCREENING LEVEL 3
Competitive Pressure For Product Idea
Potential
New
Entrants
Buyers
Potential
Substitutes
Suppliers
Competitive
Pressures
Bargaining
power of
buyers
Consider
1. Concentration
2. Switching Casts
3. Competition
4. Risk/Potential Of Vertical
Integration
Threat of
substitutes
Consider
1. Price
2. Performance Of Substitute
3. Customers Brand Loyalty
4. Market Perception Of
Substitute
Bargaining
power of
suppliers
Consider
1. Concentration
2. Supplier Switching Costs
3. Risk/Potential Of Vertical
Integration
Threat of
entry
Consider
1. Scale
2. Experience
3. Distribution
4. Required In Investment
5. Legislation/Regulation
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21. IDEA SCREENING LEVEL 4
Industry Sales & Market Trends
10%
20%
25%
45%
Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
10%
20%
25%
45%
0
10
20
30
40
50
60
70
80
90
Category 1 Category 2 Category 3 Category 4
AxisTitle
Axis Title
Series 1 Series 2
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22. IDEA SCREENING LEVEL 5
Assessing New Product Feasibility
Is It Real? Can We Win? Is It Worth It?
Is there a need Differentiation? Is The Return Adequate?
Is The Product Real? Company Competitive? Satisfy Other Needs?
Will It Satisfy The Market? Industry Structure? Supports Company’s Objectives?
Will The Customers Buy? Low Cost Position? Is The Risk Acceptable?
Can It Be Made? Organizational Effectiveness? Other Factors?
Assessing New Product Feasibility
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23. IDEA SCREENING LEVEL 6
Will The Product Be Profitable
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24. IDEA SCREENING TOOL
Weighted Index Method
Requirement For
Product Success
Unique/Superior
Product
High
Performance
High Marketing
Support
Lack Of Strong
Competition
Total =
Overall Ratings
0.00-0.30= Poor.
0.31-0.60= Fair.
0.61-0.80= Good.
0.81+= Excellent.
0.40
0.30
0.20
0.10
1.00
0.60
0.50
0.70
0.80
0.24
0.15
0.14
0.08
0.61
Relative
Weights
Product / Idea
Score
Rating
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25. IDEA SCREENING TOOL
Dot Sticking Voting
Text Here Text Here
Text
Here
Text
Here
Text Here Text Here Text Here Text Here
Text Here
Text Here Text Here
Text Here Text Here Text Here
Text Here Text Here
Text Here Text here Text Here
Text Here Text Here
Text Here Text Here
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26. IDEA SCREENING TOOL
Delphi Method
Selecting A
Facilitator
Recognizing
Experts
1st Round
Questionnaire
Explaining
The Issues
Taking
Action
2nd Round
Questionnaire
3rd Round
Questionnaire
Results Analysis Discussion
Application Of The Delphi Method
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27. IDEA SCREENING TOOL
PMI Analysis
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5
Plus More Going On
(+5)
Easier To See
Friends (+5)
Easier To Get
Places (+3)
+13
Minus
Have To Sell
House (-6)
More Pollution
(-3)
Less Space (-
3)
No
Countryside (-
2)
More Difficult
To Get To
Work? (-4)
-18
Implications
Easier To Find
New Job? (+1)
Meet More
People? (+2)
More Difficult
To Get Own
Work Done? (-
4)
-1
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28. IDEA SCREENING TOOL
SWOT Analysis
Weakness
W
Strengths
S
Opportunities
O
Threats
T
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29. www.company.com
29
STEP 3
Concept
Testing
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30. TESTING TOOL
Focus Group Discussion
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A discussion on the
concept guided by an
experienced moderator.
Can be conducted online
or face-to-face. Sample
size- six to ten people;
usually several fgds/
concept.
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31. TESTING TOOL
In Depth Interview
One-on-one discussion between an interviewer and a participant. Can be conducted in
person or over the phone. Sample size- At least 10.
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32. TESTING TOOL
Intercept Interview
Trained interviewer shows
concept materials to the intended
audience in a place they
frequently visit (markets, clinics)
and conducts a quick survey with
them. Sample size- 60-300.
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33. TESTING TOOL
Self Administered Questionnaire
Questions Questions 1
Strongly Disagree
Neither
Strongly Agree
Questionnaires of mostly close-ended questions are completed by respondents. Can be done in-person, via
email or mobile, or online.
Question 1 Question 2 Question 3 Question 4
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34. TESTING TOOL
Conjoint Analysis
Choice
4
Choice
3
Choice
1
Choice
2
In the case of choice-based conjoint analysis (currently the most popular form of conjoint analysis)
participants are shown a series of options, like the one below, and asked to select the one they
would be most likely to buy.
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35. TESTING TOOL
Choice Modeling
Attribute1 Attribute2 Attribute3 Attribute4 Attribute5
Option1 Option2 Option3 Option4 Option5
The basic premise of choice modelling is that rather than researching preferences for concepts, we
should instead research preferences for product attributes.
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36. PRODUCT POSITIONING MAP
PRICE
TASTE
=
Product 1
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=
Product 2
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=
Product 3
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=
Product 4
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37. BRAND POSITIONING MAP
Price
Nutrition/Calories
=
Brand A
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=
Brand B
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=
Space For New
Product
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38. www.company.com
38
STEP 4
Marketing
Strategy
Development
Marketing
Strategy
Development
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39. MARKET STRATEGY PROCESS
Understand Customer
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Define Marketing Mix
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Determine Market
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Analyses Competition
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Marketing Budget
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Analyses Market
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Execution Plan
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01
02
03
0405
06
07
Marketing
Strategy
Process
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40. UNDERSTANDING THE CUSTOMER
02
0104
03
Marketing
Segmentation
Geographic
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Demographics
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Psychographic
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Behavioral
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41. ANALYSE MARKET
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Analyse Market
1400
2200
3000
AxisTitle
Axis Title
Series 1
2014 2018 2022
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42. ANALYSE COMPETITION
Criteria
Revenue Profit
Market
Share
Main Activity
Number Of
Employee
Product
Quality
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Own Text
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Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
Competitor F
Competitor G
Competitor H
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43. MARKETING MIX
4 Ps Of Marketing
• Product
• Variety
• Quality
• Design
• features
• Price
• List price
• Discounts
• Allowances
• Credit items
• Promotion
• Advertising
• Sales Promotion
• Public Relations
• Direct Marketing
• Place
• Channels
• Coverage
• Locations
• Transport
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44. MARKETING MIX
7 Ps Of Marketing
 Place
 Retail
 Wholesales
 Mail Order
 Internet
 Price
 Strategic:
 Skimming
 Penetration
 Cost-plus
 Production
 Design
 Technology
 Value
 Branding
 Physical Environment
 Smart
 Run-down
 Interface
 Comfort
 Process
 Especially Relevant To
Service Industries
 How Are Services
Consumed?
 People
 Employees
 Management
 Culture
 Customer Service
 People
 Employees
 Management
 Culture
 Customer Service
TARGET
MARKET
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45. MARKETING BUDGET
1% 7%
11%
14%
2%
8%
1%1%
10%
8%
17%
4%
16%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Email
Search Engine Marketing Organic And Pay Per Click
Online Advertising Banners
Webcasts
Web Development Costs
Online Video
Telemarketing
Collateral
Public Relation
Trade Shows
Direct Mail
Advertising Print
Social Media
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45
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46. www.company.com
46
STEP 5
Business
Analysis
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47. SALES PROJECTION
0
1
2
3
4
5
6
7
8
9
10
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
AxisTitle
Axis Title
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Sales Projection
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48. COST PROJECTION
25% 25%
30%15%
5%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr Marketing Cost
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Labour Cost
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Machinery Cost
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Development Costs
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Resources Cost
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49. PROFIT PROJECTION
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Profit Projection
6
3
4
5
4
6
3
5
2
4
0
1
2
3
4
5
6
7
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
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50. BREAK EVEN ANALYSIS
Tr = Tc
Sales($)
Total Cost
Total Revenue
Break Even
Point
40
0
20
LOSS
PROFIT
3 6
Units Sold (#)
Variable Costs
Fixed Costs
Break Even Volume
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51. www.company.com
51
STEP 6
Product
Development
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52. PROTOTYPE DEVELOPMENT
Stages In Product Development Are:
Prototype Development
Prototype Lab Testing
 Test For Functionality
 Test For Psychological Aspects Such As Colour
 Test For Looks/Styles.
 Test For Price Fitment.
Functional Testing.  Test For Safety/Effectiveness
Consumer Testing.  Test Samples With Consumer In Lab
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53. FINALIZE QUALITY MANAGEMENT SYSTEM
Monitoring &
Measuring
Continual
Improvement
Key
Business
Processes
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54. OPERATION PLAN
Category Key Initiatives Key Initiatives Project Lead
Sale
Marketing
R&d
Operation
People
Financial And Admin
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55. LOGISTICS PLANNING
Vendor
Warehouse
Retailer
Receiving
Stores
Operation
Finished Goods
Stores
Market
Distribution
Operation
Procurement
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56. STRATEGIC LOGISTICS PLANNING PROCESS
No
Monitoring And
Marketing
Move To Business
Process
Yes
Feedback
Getting Started
Prediminary
Planning
Strategizing
Strategic
Plan
Document
Authoring
Communication With Stake Holders And Executives
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57. CONTINGENCY PLAN
Possible Issue: Action To Be Undertaken:
01 Issue 01 Action
02 Issue 02 Action
03 Issue 03 Action
04 Issue 04 Action
05 Issue 05 Action
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Contingency Plan
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58. www.company.com
58
STEP 7
Market
Testing
If work
Else
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59. WHEN TO MARKET TEST
STAGES OF THE PRODUCT DEVELOPMENT CYCLE
COSTANDTIMESAVING
LOW
HIGH
SCOPEOFLEARNINGAND
ACCURACY
HIGH
LOW
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60. TYPES OF MARKET TEST
Standard Test Market Controlled Test Market
Simulates Test Market
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61. TYPES OF MARKET TEST
Sales Wave
Research
Simulated Test
Marketing
Controlled Test
Marketing
Test Markets
Market Testing
Business Goods
Consumer
Goods
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62. www.company.com
62
STEP 8
Commercialization
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63. COMMERCIALIZATION OF PRODUCT
When? Where?
To Whom? How?
Commerci
alization
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64. INITIATE PRODUCT LIFECYCLE
Time
Mature
Growth
Entry
Revenue
Entry Growth Mature
Initiate Product Life
Cycle
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65. www.company.com
65
Address
# street number, city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com
THANK
YOU
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