Artist Development: 10 Lessons You Don't Have to Learn the Hard Way.

1. 10
ARTIST DEVELOPMENT
Lessons You Don’t Have to
Learn the Hard Way.

2. 1
Form a Band
Agreement
Before you start earning money. Agree on
goals, roles and how the group will run.The
longer you wait, the more difficult it
becomes. Put it in writing!

3. 2
Have Great
Songs
Because good is average, and average is
everywhere. Practice, study, write, listen
and collaborate. Master your craft.

4. 3
Understand
the Basics
And secure an entertainment attorney early
in your career.When the need arises, you'll
be ready. Protect your music and future.

5. 4
Fans
ChooseYou
Not the other way around.
Know your audience and how to reach
them. Make a connection. Show gratitude.

6. Play
Everywhere
Great songs aren't enough, you need fans
and experience too! Relentlessly promote
your music, shows and brand. Or stand still.
5

7. KnowYour
Place
And what stage of your career you’re in.
Have a roadmap and don’t expect to
take short cuts. It’s a journey!
6

8. 7
Lose
the Ego
Or find another gig.You will be rejected.
Please don't ask for an opinion, if you
don't really want to know.

9. 8
Have a
Killer Show
It matters more than you think!
People listen with their eyes and want
experiences. Entertain. Deliver every time.

10. Be the
Brand
Pick a unique and marketable name.
Develop your image and define the band/fan
experience. Be memorable and consistent.
9

11. 10
Don’t
DIY
Just because you can, doesn't mean you
should. Know your limits. Earn a great team;
and listen to those who have the expertise!

12. get a plan. strategic marketing and brand development
@slingbackmac
Enjoy the ride.
B(Rx)AND Strategy
© 2015. Slingback Marketing & Music Group, LLC.