Building Brand Communities Using online
tools to nurture your community

Building Brand Communities

Brand Community characteristics characteristics of
community members Understand how to build a Brand Community

Characteristics of a Brand Community:
Consciousness of a Kind Shared Rituals and Traditions Moral Responsibility

Consciousness of a Kind

Characteristics of Community Members:

Using the Internet as a
catalyst for building and nurturing Brand Communities

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Tools and Philosophies for building
and nurturing connectors, mavens, and salesmen

Identifying
Mavens

Identifying
Mavens

• Message Boards User •
Blogs Behaviour • Articles • Reviews • And more

• Popularity of each user’s
content User through unique and repeat page views Connections • Sharing of each user’s content from one user to another • Internal and external links to user content • Value of each user’s content through peer ratings

User CharacteristicsaReports Consciousness of Kind
120 Points Connector 15 Points Maven Salesmen 50 Points Joyce Toronto ON

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