In modern day scenario, for any business, be it small or big, online branding has a vital role to play. It helps not only in the success of the business but also in its overall continuity and functioning in the business world. The importance of online branding is difficult to state, however few have been mentioned below in order to assess its use. Several small businesses are exploring options and using it.

2.  Online branding has a vital role to play in the
growth of a business, be it small or big.
 It helps in overall smooth functioning and
continuity of the business and hence is
essential.
 It also helps in creating a strong customer
base and enhance brand loyalty.

3. 1. Recognition: Helps in becoming aware and
spreading the word amongst the customers.
2. Preference: The customers gradually tend to
prefer those brands that have a strong online
branding as it helps them become aware of the
quality and other features it has to offer.
3. Brand Loyalty: Online branding helps in creating
a strong brand loyalty and hence customer
retention is quite high in such cases.

4. 4. Differentiation: Online branding helps in creating a
different brand image and highlights how it is
different from other competitors in the market.
5. Recommendation: It is indeed a significant aspect and
helps considerably with word of mouth. Every
recommendation enhance the brand image.
6. Reduced expenses: The entire expenses incurred are
relatively lesser with the help of online branding.
Also the impacts are quite high and improves the
overall effect.

5. 7. Improved business equity: Online branding is
quite helpful as it allows the seller to charge
requisite amount for the product. It enhances
profitability and creates a strong brand loyalty.
8. Recognition: It helps in creating an image
and hence it is easier for customers to
recognize the brand easily. It is indeed a very
helpful method of building brand image.

6. 9. Memory: It helps in creating a memory
associated with the brand and maintains a
long term image.
10. Emotional attachment: After a period,
customers tend to get emotionally attached to
the products and the brand and would prefer it
over any other alternative.

7. Online Branding is extremely useful in
enhancing brand image and creating a strong
customer base and hence increase customer
retention. It is highly economical and is indeed
a viable option as far as marketing costs are
concerned.