How to capture leads on your website
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Sherif Morgan, Connexins Web Development, explains the process on how to capture leads using landing pages, opt-in forms, email lists and autoresponders.
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How to capture leads on your website
- 1. Your Email List How to get Leads, turn them into Prospects, then into customers Sherif S. Morgan Friday, May 3, 2013
- 2. What’s so important about email?
- 3. what is your goal?
- 5. How does email marketing fit in this process?
- 6. What is a Call-to- Action? A button, image, or text on a webpage that urges a visitor to take a specific action.
- 7. Primary CTA home page website page blog post social media email message
- 9. CTA in the Home & Content Pages Examples: • Learn more about product/service • Phone Call • Online Purchase • Request for Proposal • Opt-in – Download free report/Sign up for a free trial goal: keep them engaged, encourage them to take the “next step” in the sales funnel
- 10. CTA in a Blog Post • Conclude with an engaging question – ask readers to comment, share, or follow • Prompt them to download a report • Link to relevant landing pages • Ask them to subscribe goal: keep them engaged, continue to pre-sell, increase your credibility… i.e. nurture them
- 11. Ask them to Share, Follow, or Subscribe
- 12. Call-to-Action Tips • Concise / Clear what they’re getting – Watch Video, Download eBook, etc. – Benefit and Value (“what’s in it for me?”) • Use Action Words – Download, Subscribe, Start Free Trial, Reserve Your Seat, etc. – Ineffective: Contact, Click Here • Does not address the why or the value • Consistent with their expectations • Urgency – Sign Up Today, Get Started Now
- 13. Primary CTA home page website page blog post social media email message
- 14. Landing Page (Squeeze Page) A landing page is a web page that focuses on one specific action, namely capturing a visitor’s information through a lead form. goal: generate (or segment) a lead
- 16. Why would they sign up? make the value clear
- 17. Why would they sign up? Incentive (eBook or whitepaper)
- 19. The Fold?
- 21. Landing Page Elements & Tips • Headline: Eye-Catching, Clear, Concise – “the blink test” • Remove links (distractions) except for … • What You Offer (benefits/value) • Image – Image + Headline = clear understanding of the offer • Lead Capture Form! – Only ask what you need (balancing act) • Above the Fold? • Trust (testimonials, privacy policy, guarantee, etc.) • Focus (one offer/action and audience)
- 22. Can You Do Better? • Create at least 2 designs – vary 1 thing at a time • What to vary? – what would influence behavior? • headline • button color, location, size, text • list of benefits, copy, image • etc. A/B or Split Testing
- 23. A/B Testing • What should you measure/compare? – Traffic to Landing Page – Conversion • Automate the Test, Measure, and Compare – Landing Page platforms – WordPress Plugin • e.g. Max A/B (compare pages) – Google Analytics (goals)
- 24. Standalone Opt-in Forms On Your Website
- 29. The Case for/against the POP-UP Effective, so why not? Good ways to do it… http://unbounce.com/email-marketing/get- subscribers-from-pop-ups/
- 30. The Thank You page Autoresponder they’re in your email list
- 31. The Thank You page • Deliver what you promised • Additional CTA?
- 32. Compare Autoresponders • Constant Contact • Aweber • MailChimp • GetResponse • Infusion Soft • 1ShoppingCart
- 33. Why Autoresponder? • Automate! • An email list is useless if you do not have an email marketing strategy! – build a relationship with subscribers – nurture/pre-sell subscribers • Follow up with leads – future calls-to-actions
- 34. How would email marketing turn leads to customers? Landing Page
- 35. Emails: Turn Leads to Customers • Email Marketing Strategy • Frequency • Content – Blog Posts – Exclusive Content • Pre-selling/selling – Follow up sequence – Address concerns or hurdles • Interaction + Build Relationship
- 37. Resources • The Perfect Landing Page – http://blog.kissmetrics.com/landing-page-design-infographic/ – http://www.1stwebdesigner.com/design/landing-pages-101/ – http://unbounce.com/landing-pages/perfect-landing-page-recipe/ – http://blog.kissmetrics.com/high-impact-landing-copy/ • 50-Point Checklist For Creating the Ultimate Landing Page – http://unbounce.com/landing-pages/checklist • When to send email messages – http://blog.kissmetrics.com/science-of-social-timing-2/ – http://diyblogger.net/what-is-the-best-time-to-send-an-email-campaign
- 38. How does email marketing fit in this process? Landing Page
Editor's Notes
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