How to look online: Are you appropriately attired for the dance? (Product description, what signals does your image send? Is your brand sending out the right signals? Is it the right image for your target market?
Where to be online: Are you hanging out where you will meet your dance partners (where your clients are?) Where do your clients hangout – both online and offline?
What to say online: Is your conversation stimulating? Are you talking about the things they are interested in? Your topics on social media, website. Do you have the right pick up line (call to action)?
How to follow-up online: Did you get their phone numbers (capture their information)? Is your little pink book up to date and growing? (email list) Do you stay in touch?
How to close the “sale” online: How’s your proposal and did they say yes? (offer and close), shopping cart.
11. You Will Discover:
How to look online
Where to be online
What to say online
How to follow up online
How to close the “sale” online
12. How to Look Online
•Consistency Consistency Consistency
•Call To Action Website
•Branding That Speaks To Your Target Audience
•Clean and Simple
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20. Where to be Online
•Identify Your Target Audience.
•Discover where they spend their time online.
•What time of day are they online?
•What days of the week are they online?
•What do they like, love and hate?
•Create an Avatar for your target audience with name
and everything you can find to identify them.
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25. What to Say Online
•Create content that all of your target audience
craves.
•Begin crafting your content to feed the likes and
dislikes of your target audience.
•Communicate how your product or company fixes
their pain points.
•Consistency wins at social media
•Measure and monitor your results.
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27. Begin crafting your content to feed the likes
and dislikes of your target audience.
30. Monday Morning Sports - I love sports, so this idea is like the Monday morning QB, I post something about
sports from the weekend. Sometimes it may be from the past if nothing big and exciting jumps out at me from
the weekend sports news. This is a great personal connection for me with my audience.
Technique Tuesday - as an artist this is the one day that I focus on connecting specifically with other artist. I post
a technique for artist to improve as artist either from myself or artist I know and follow.
Writers Wednesday - On Writers Wednesday I give a favorite quote from famous writers, (sometimes I use me not so famous) This one connects well with so many people in that I am a writer, and people love quotes. Also, as
a speaker I use a lot of the quotes in my public speaking - people are always asking where to find them.
Throwback Thursday - This one is to connect personally - from my family to anything that is of interest to me examples: I've posted earlier paintings of mine to a current one to show growth. Me as a kid next to my pic today.
My family same thing. My favorite sports teams helmets/ cars/ uniforms from the past to today...
Funny Friday - Again this is personal connection - I love humor - it's one of my values - so it's natural for me to
have humorous pictures and post them. I love to find and mostly post an animated pic for this. It is actually one of
my more responded to post.
35. Simple Guidelines
Strategy
What is it you want to accomplish?
Develop a relationship with your niche market
Build you authority on a subject
Make a sale
Drive traffic to your website
Keep yourself top of mind with the customer
37. Way to Build List
Squeeze Page – ONE goal
Call to Action
Tell them what to do!
Lead magnet or free offer
description
Place for Opt-Ins (permission
marketing)
Anti-Spam Policy
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40. Next Steps
Autoresponders is the next step
Professional Email Client Service – key things
Timing
Monthly, weekly, etc.
Time of day
Time of the week
41. Format and importance of subject lines
Strengthen with active verbs rather than passive
Do you like:
Workouts that develop your stomach muscles or
This is How I Get 6 Pack Abs
Is your computer’s lack of speed driving you crazy?
Boost Your Computer Speed Today
42.
Anti-Spam Laws
Testing and tracking
Use a spam check to test your email
send the preview to yourself
Track the open rates, unsubscribes, #clicks
Split tests a/b
Email Template
43. Drive Traffic to Your Email
List
Send to a squeeze page via
Blog
YouTube
Forum marketing
Podcasts
Facebook ads
PPC or google adwords
Twitter and More!
45. Keep the relationship alive!
Stay visible online
Stay in touch via your newsletter
and social media
Share satisfied customer’s
testimonials
46. Stay in Touch!
Our “how to” classes – see handout
Note tomorrow is Video/YouTube
Our newsletter
On social media
Text us to opt in to our newsletter so we can
send you valuable information
Text 22828 and type BIZSMARTS