Solar Midnite Music Publishing is a new music publishing company that aims to represent independent artists. They chose the name Solar Midnite because they want to be the opposite of major publishers by focusing on smaller artists. Their logo incorporates a sun and broken record into the letters to represent solar and midnight. The company values putting songwriters first and adapting to changes in the industry. Their mantra is "Providing independent artists with mainstream opportunities" and their tagline is "Create. Contribute. Contract."

1. Solar Midnite Music Publishing
Presented By: Sacha Matarran

2. Brand Name
Behind The Name
Solar Midnite is originally the song title of a hip-hop song released by
Lupe Fiasco in 2002 that was recorded solely for the intent of appearing
in the Twilight Movie. Solar Midnite Music Publishing is in no way
affiliated with Lupe Fiasco, and because song titles are not classified as
copyrighted content, we are within our rights to use the name.
By definition Solar Midnight is that time opposite of solar noon, or
12:00am - the start or end of day, depending on how it is perceived. We
chose this name because we are striving to be the opposite of major
publishing companies, and focusing mainly on independent DIY artists
and opportunities deemed “too small” by major publishers.

3. We are concerned that using a hip-hop song title as the
company name might lead musicians to believe that we cater
only to the hip-hop genre which is untrue.
“Solar Midnite Music Publishing” is protectable under the
USPTO.gov, with no registered trademarks bearing any
similarities.
A domain search on GoDaddy.com reveals that both
solarmidnite.com & solarmidnitepub.com are available.
‘Solar Midnite’ is an arbitrary name, because while they are real
words, they are unrelated to the music publishing industry in
context.

4. Competitor Logo
EMI
EMI is the music publishing industry
market share leader.
The EMI logo employs a horizontal
shape, the ideal shape for a logotype.
The logo is simple, highlighting only
the words and no symbols.
The logo uses three of the five basic
colors - red, green and orange. The
logo begins in red, drawing you in.

5. Logo Example
Audimated
Audimated is a social networking
site for artists.
Due to the white lettering, the
Much like the EMI logo, the logo must always be positioned
Audimated logo is also positioned on a black background. Black is
horizontally. The logo is simple, often thought to be the color of
yet in addition to the brand name, luxury. The symbols are drawn
out in blue, which have been
it also features a brand symbol as
thought to promote corporate
part of the name, and positioned
stability.
next to it as well. It also has the
company’s tagline underneath it.

6. Solar Midnite Logo
Both logos presented are simple and appealing to the eye. In designing our company
logo we are looking to essentially create a horizontal wordmark logo, similar to that of
‘Audimated’ that would incorporate a sun (for solar) as the letter ‘o’ in solar and a
broken vinyl record as part of the letter ‘d’ in midnite. The font would be a sans-serif
based font, ideally in bold print, because they look modern and are legible. Underneath
the brand name the words ‘music publishing’ would be inscribed in a smaller font size.
Below is an extremely rough draft of what we have in mind. We would like a more
cartoonish text feel to the symbols, with the font alternating font color depending on the
colors of the vinyl record (as seen below).

7. Corporate Culture: Values
Do What’s Right for the Songwriter
We are committed to the highest standards of ethical conduct in all
that we do. We are committed to serving our catalogue
songwriters by always working towards their best interest, and
respecting their wishes in terms of licensing ventures.
Perform With Excellence
We understand the importance of the trust that our clients place on
us. We strive to excel in every aspect of our business and approach
every obstacle with a undying determination to succeed.

8. Corporate Culture
One of our biggest core values is the ability to adapt to change,
especially in response to changing external circumstances. The
music industry is constantly changing the way business is
conducted and it is important that we are not resistant to change
or new technologies, much like the major labels were when
‘Napster’ first burst on the scene.
Our corporate culture will consist of quarterly office parties, to be
held at the end of each quarter. At the end of every fiscal year we
will also hold a mixer that incorporates our clients as well, giving
them and ourselves a chance to further interact with them.

9. Mantra
Providing independent artists with
mainstream opportunities.

10. Behind the Mantra
Our company strives to give independent,
Do-It-Yourself (DIY) musicians the
opportunity to license their music in the
same manner that a major publishing
company affiliated mainstream artist has
the opportunity.

11. Tagline
Create. Contribute. Contract.
Behind The Tagline:
Independent artists create their own sound, and their own
music. They can contribute their song submissions to us for
consideration. If we like what we hear, we offer them an
exclusive song administration agreement.
Our tagline summarizes what we expect the client to do, in
three simple words, thus making it an imperative tagline. At
the same time is it simple and easy to say.

12. References
Images:
Mic [Stock Photo]. 2005. Retrieved on March 18, 2011 from http://www.sxc.hu/
photo/398657 - (Title Slide)
Audio [Stock Photo]. 2008. Retrieved on March 18, 2011 from http://www.sxc.hu/
photo/933039 - (Title Slide)
Shape Notes Music [Stock Photo]. 2007. Retrieved on March 18, 2011 from http://
www.sxc.hu/photo/835819 - (Title Slide)
EMI Logo. n.d. Retrieved on March 18, 2011 from http://emimusicpub.com/
index.php - (Competitor Logo Slide)
Audimated Logo. n.d. Retrieved on March 18, 2011 from http://audimated.com -
(Logo Example Slide)